Hi everyone, this is your Tampa Bay realtor Lance Mohr in this video.
I'm going to go over two easy ways to hire a great listing agent to get your home.
Now as you noticed, I set a great listing agent to get your home sold.
You don't just want an average or any agent.
You want a great agent and you want him to sell your home, not just list your home.
When you're looking at doing this, when you're looking at hiring and choosing an agent, you
need to look at their marketing.
It's about marketing, marketing, marketing.
Of course, you want an agent that's nice that's going to return calls, that's been in the
business for a while, that has been through everything several times or several years
so they know what to do, what not to do, how to handle other agents, et cetera.
At the end of the day, it's about marketing because there are three things that are going
to sell a home.
You as a homeowner are going to control the price of the home.
You as a homeowner are going to control the condition.
You're the owner, you're the boss, you're the decision-maker, but the real estate agent
you hire is controlling the marketing and that's the difference, the marketing.
You're paying all the money you're paying to the real estate agent and the brokerage
firm because you're hiring them for their marketing ability.
You're also hiring them for their negotiation, but you need to make sure they know and understand
marketing, so that's what I'm going to talk about in this video.
I'm going to talk about how to get an agent that understands marketing, and it's really
not that hard.
The first thing you need to do is you need to pick some agents to interview and when
I say interview, I'm not talking face-to-face.
What I would do is I would ask your friends, family, co-workers, maybe there's an agent
in your neighborhood that markets or solicits your neighborhood on I guess homes that are
for sale or they put home under contract.
Maybe you'll go on a website or you could go on YouTube and look for an agent.
What you want to do is you want to get about 10 to 15 agents and I know that sounds like
an overkill, but I'm not saying to interview these agents.
What you need to do is you need to start off first with an email, an introductory email.
You could put in the subject line I'm looking to sell my home or my condo or my house, whatever
it is, so they're not just junk in the email.
Then the second thing you want to do is you want to ask two questions and this is critical.
The first question you want to ask the realtor is why should I hire you and you want to see
one answer they give you because if they can't give you a good answer why you should hire
them for them to sell your home, do you really want them as your agent?
No, you shouldn't want them as your agent.
The second question you need to ask is what are you going to do differently than the other
agents can get my home sold.
This is really important because this is what's really going to separate the agents out there.
These two questions are going to probably literally eliminate 90% of the realtors out
there based off of what they're telling you.
Now keep in mind when you're asking these questions and you want to know the second
one, what they do differently than the other agents, you want to focus on their marketing,
what are they doing marketing wise.
Now let me just say this.
I want to make this clear what I'm talking about marketing, I'm talking about marketing
to sell a home.
I'm not talking self-promotion.
A lot of real estate agents, matter of fact most of them out there, all they do is self-promotion
and you've seen it.
I'm number one, I'm this, I'm that.
They're just promoting themselves, they're not promoting the homes.
Then what happens as they go in, they get the listing, and then they don't do anything
because they don't know how to market homes.
You want to look at what are the agents doing differently to market the homes to get the
home sold.
The next thing you want to do is you want to ask them in the email to send you several
listings of homes that they either have under contract right now or sold, and it really
doesn't make any difference if they're active, if they're pending, if they've sold a day
ago, a month ago or a year ago.
What you're doing is you're trying to see if they really know what they're doing because
every year the National Association of Realtors, NAR, spends millions upon millions of dollars
surveying buyer, surveying sellers, finding out what buyers want, sellers want.
What they say there are three things that buyers are looking for that are critically
important when they're buying a home.
Number one, for the pictures, you have to have great pictures.
Number two is a good detailed description, and number three is a home movie tour.
These are all critically important.
Again, you're paying the agent a lot of money, you're paying their brokerage a lot of money.
You don't want to have crummy pictures.
They need to have really good pictures and the reason why you want to get information
from them and ask them to send you a link of some of these, not just a printout because
you want to look through the pictures and see how good the pictures are because if they're
taken bad pictures, if they're just taking okay pictures or even if the pictures are
just good, they don't know and understand marketing because if an agent doesn't know
these three things, the photo, the description, and the movie tour, this is the tip of the
iceberg.
They don't know anything about marketing if they don't at least have these three.
Now I do understand a lot of it agents don't do movie tours, they should, but so I would
probably certainly concentrate on the first two.
If an agent does do movie tours and they have movie tours, then that's a huge, huge bonus
and they definitely understand marketing, especially with social media and other aspects.
You want to get an idea and look at the agent and see not only the questions that you ask,
why should I work with you, why should I pick you as a real estate agent, then what do you
do different, and all that is good.
You'll see the responses and then send you some homes, and you can see that's where the
proof is in the pudding.
If you get it and they're not good pictures, just delete, go on to the next.
If you pick about 10 or 15 agents and you're probably understanding right now why I say
10 or 15 agents because you're literally gonna probably be left with one or two after you
do this, and maybe three but most likely only one or two of them.
Then what you'll do is you'll take those one or two agents, you'll invite them over to
your home, and you'll talk to them.
Again, you'll want to focus on marketing, marketing, marketing.
Now with that said, you do want to ask the agent about negotiating, have them give you
a couple examples on how they negotiate their homes, what they do because it's critically
important.
You don't want them to just be great at marketing and all the sudden they don't have a clue
on negotiation because that could set you back several thousands of dollars.
You want to make sure they understand marketing, they understand negotiation.
Now the second easy way to find a great agent to list and sell your home, just asks me if
you're in a different area than Tampa Bay and you're looking for a real estate agent,
I know it could take quite a bit of time to go through the process and interview and where
you get agents.
It is sort of difficult.
I know agents all over the place.
It's literally going to take me five minutes.
All you need to do is this reach out, give me a call, or fill out the form below on my
website.
I'd be more than happy to help you.
It's absolutely no problem at all.
If you're in the Tampa Bay area, contact me.
I'd love to help you.
If you have any other questions, don't hesitate to ask me.
If you like this video.
give me a thumbs up and do me a favor.
share the video with your friends.
You're going to find a lot of other people will find it useful and it could help them.
I hope you have a wonderful day and I wish you the best of luck.