So let's talk about
reels, Instagram
reels, that is.
And this video
I want to talk about
some of the tips
and tricks
that I picked up
along the ways
on how you can
leverage reels
to create
amazing content
on Instagram
to engage
your audiences
and grow
your audience
even further.
These are the things
I wish
I knew
when I first got
started using reels.
So I hope that
you take away
some valuable
insights
from this video.
I fell
into some reels
to be really easy
to integrate
into my overall
social media
content strategy
because I
technically take
all my long
form videos
here on YouTube
anyway and kind of
break it up
into smaller,
digestible pieces
that I can use
on Instagram
reels on
Tik Tok on LinkedIn,
wherever else
that accepts
the kind of short
social media videos.
I think Reels
is really powerful
for that
because it allows me
to see
how that's
been received
by the audiences
on Instagram
and using
that as a way
to essentially
take that insight
to bring in
to other platforms.
I'm sharing
this video as well,
but technically,
once you create
one vertical video,
you can use it
everywhere,
which is why
it's so powerful
to leverage
the vertical
video format
so you can use it
everywhere else
on your content
strategy as well.
So here's
a little bit of
a real 1
to 1 for those
who haven't used
reels before,
maybe just want
a refresher.
So how do you record
reels?
Well, first,
when you go into
the Instagram app,
there's going
to be a plus button
on the bottom
of your screen.
When you click
on the button,
it'll give you
the different
functions,
let's say
a post, a story,
a reel,
and you want
to go into that
real section.
Once you're there,
you can start either
pressing down
that white button
to record
and record
multiple clips
of yourself,
or you can
also upload
previously
recorded clips.
So this works
really well.
Let's say
you're
repurposing content
from another
social media
platform.
You can essentially
download it
from there
and then just
upload it.
So it's
a really
powerful function
within Instagram
reels
to edit your clips
so you can
either use
a preexisting
template
from another reel
and just insert
your clips
that way,
or alternatively ,
you can create
your own editing
where you
can cut down
the size
of your clips
to make it
quicker
and choppier,
which works
really well,
by the way, on short
form vertical video
content on places
like Instagram
and Tik Tok.
So you want to
grab the attention
of your viewers
in the first
5 to 6 seconds,
but also
all the other clips
should be very short
and snappy
and therefore
moving the videos
quickly
so that we can
actually gets
the point,
the video
at the end,
and essentially
grabbing
the attention
of viewer
very much
in the get go.
There are also
lots of filters
that you can use
within Instagram
to maybe apply
onto your videos
or maybe adding
a bit of creative
flair into them.
So it's up to you.
The sky's
the limit
on this one.
And also before
you upload,
you can add music
to your
reels as well,
which is a key
part of it really,
especially if
you can use
trending sounds,
which are actually
songs are currently
used by a lot of
other reels
on the platform
right now
and you will be
found by others
who are
currently looking
through that sound
and to see
what other reels
are being created
underneath
that sound as well.
So a lot of
potential
for more visibility
there by using
trending sounds.
And the way
to find out
whether it's
on trendy or not
is that
there should be
a little arrow
next to the song
when you sing
that song
within other reels
or within Instagram.
Now the trick
with this
is that you want
to make sure you're
using the
trending sound
before
it gets too popular.
Once it gets used
by too many reels
out there, it's
unfortunate
the visibility
won't be as high
as when it was first
created and start
trending on
the platform.
Once you're happy
with your role
and happy
with the video
and also
the music on there,
you can start
creating a caption
which you can insert
into the
last section
before uploading
to the platform
and also make sure
the recruiting
hashtags
are relevant
within the real
as well.
So you can be
discovered
by hashtag
on Instagram too
at the
uploading section.
I want to talk about
this here
is that there are
lots of functions
and features
that you may
not have known
about before.
And when you're
uploading the real
I want to mention
something here
is that
I wish I knew
these different
functionalities
way , way back
when I was uploading
the reels
to the platform.
So first of all,
you can go to the
events section
when you're
uploading
to choose to upload
at the
highest quality.
I don't know why
Instagram
have put this
an option
because as
someone who does
video
and I can tell you
this, is that
why wouldn't
I want to upload
my reels
at the
highest quality
ever? Right.
I mean,
it just doesn't
make sense.
Why would you do
that as
another option?
Like, well,
I want to upload
my reels
at a lower quality.
Probably not.
But wait,
the function
is there,
so make sure
you choose
that as your option
when it comes
to uploading reels
as the
highest quality.
The other thing here
is that you
want to make sure
they use tags
and also
collaborators
effectively
in your reels.
So if you
currently are
mentioning
other brands,
working
with other
individuals in
your video
may attack them
in the video
as well.
And when it comes
to the length
of the real,
I would say
keep it
as short
as possible,
if you can,
to get
your point
across people.
Attention span on
this platform
is really decreasing
by the day.
And the last time
I did
research on this,
this is actually
when I was doing
a workshop
on Instagram
content in general
is that on average
the human
tensions bad
is 8 seconds
and sadly
compared to
a goldfish
who has
an intentions
about 9 seconds,
they actually
have a hard lunch
and spend
than us as humans.
So that just
really shows
how little
bit of a time
you have
before you lose.
That tension
of that viewer
and then move on
to another piece
of content
on Instagram.
And there's this
little section
where you can
add topics
to your reels
so that Instagram
can grouped them
by different topics
and show them to
relevant audiences
who are interested
in that topic.
So if you can
make sure that go
into that section
there
to choose
the relevant topics
that make
sense for your real.
If you are sharing
the real
on your
feed as well.
So that's basically
when you're sharing
the reel.
It will also
show on your feed.
If you choose
that as an option,
then make
sure to have
a really nice eye
catching cover
image on your reel.
And sometimes
people just choose
a little free screen
within their real.
To use
that as the
cover image,
I think it's
much better
if you design
a cover image
with a title
clearly indicated.
So people know
where your reel is
all about,
when they're
coming to your feed
for the very
first time.
You can also use
Instagram's
upload function
to schedule
this real
into that posting
as straight away.
So let's say
you currently have
a batch of content
that works really
well in my case
where I backed
by content
head's home,
then I can
actually schedule
these reels
going forward.
So I have them
as a cue
within my Instagram
and is more of a
personal preference.
If you like to hide
the like counts
on your will,
you can do
that as well
within the section.
Just let me know
if you want
to do that
as an option.
And when
you do choose
collaborators
on your reels,
this real
or not only showing
your Instagram feed
but also on
their feet as well.
This could be
a really great way
to leverage
both audiences
altogether.
As someone
who was always
recording myself
on camera
talking about
specific point,
it's really
important
to make sure
you do have
captions
turned on
in your reels.
So either
you have captions
natively
within Instagram
that you created,
or perhaps
when you're doing
externally,
let's say
Adobe Premiere
it just because
a lot of times
people are
watching Instagram
without turning
the sound on,
they might be in
the public space,
they might be
at their office.
Whatever it is,
is that
they probably
won't understand
what you're saying
unless you have
captions on in
your video.
And this goes
without saying
any social media
platform,
it's really
important
to make sure you do
have captions.
Now, a
really good tip
that I have
about creating reels
that actually
get seen
by a lot
more individuals.
Ah, than
your audiences
is to
make sure
your videos
are playing
on a loop
because usually
at the end
the real
there's a
ending to it
and people know
it is
actually finished.
But there are
lots of reels
where it goes
in a loop format
and I'll show you
some examples
on screen.
And what I mean by
this is that
when it gets
the end,
the real
is very hard
to decipher.
It wasn't
exactly finished,
or maybe along
the way
people have
missed out
certain details
by the real.
They want to go back
and watch it again
and again.
So the reason why
this does so well
is because
Instagram sees this
as a way to rank
those reels
as much more
engaging
than others.
So they care about
how many people
are actually
watching your reel
and also
how many are
rewatching it
over and over again.
Those who are
watching it over
and over again,
that really
indicates
this reel is
very engaging
and people are
liking that content
and therefore
Instagram to show it
to more individuals
in the platform.
Because at
the end of the day,
any social media
platform,
including Instagram,
they care about
how long individuals
are spending on
this platform,
and they want
the viewers to stay
there as long
as possible.
So if you can,
when you're
creating your real
think about how
you can make this
potentially a
loop effect
within that reel.
So when you
get to the end
the video,
it goes
to the
beginning again,
but make it
into a very
seamless transition
from that.
One more way
to use this feature
on Instagram
to help
you get seen
by more individuals.
And that is
you can also use
the Instagram
promotional feature
to promote
your reels
to more people
across the platform.
If you know me
well in what I do
my business,
that a lot of
what I talk about
and teach is
on Facebook
and Instagram ads.
I think Instagram
ads are still
very much
under-valued
in the sense
that is
relatively cheap
compared to
all the other
advertising
platforms.
To show your ads
to an relevant
audience,
you do it right.
You can actually get
a really
great return
on your investment.
So if
there's one reel
that you know
has done
really well for you
organically,
that is without
paying for it,
they know
you can actually add
more budget
behind it
to add more fuel
and firepower
to make sure
this gets seen
by more individuals
who are interested
in that content
and therefore
bring them
to come to
your profile,
check you out,
tend to become
a follower
or maybe even become
an email subscriber
or potentially
a customer online.
Ultimately,
I think this is
the one bit
that Instagram
is actually similar
to YouTube
in the sense
that if you
have actually
created a list,
a long list
of feed
of potentially
really relevant
content
that your audience
is be interested in
when they
do discover
you via reels,
they'll know
that this is exactly
what you talk about
and they want
to follow you.
And same thing
with YouTube, right?
If you have a
a bank
of amazing video
that you created
along the way,
even though
some of those
may not have
been discovered yet
by your audiences,
once you have
one or two
videos are
getting discovered
very quickly
on the platform
when it comes
to your channel,
they probably
want to binge
on all
your other
content as well.
And that's
the effect
that you want
to have on
Instagram too,
is that
you want
to continually
create high quality
content
within your reels.
So when someone do
come across
your reels
for the very
first time,
they'll see
all your other
amazing
reels as well
and realize
that they definitely
want to become
a follower,
not just a viewer.
And like I said,
definitely leverage
the power
of repurposing
your content
because
vertical videos
are pretty
much accepted
everywhere else.
And that is
unprecedented
opportunity
to leverage your.
One piece of content
a literally posted
anywhere else.
You currently have
a social
media presence.
So even
Pinterest now
accepts
vertical videos.
And that's
another reason
why you should
think about
how do you leverage
your currently
long form content?
Let's say
your blog posts,
your podcast,
your YouTube videos,
whatever
it might be,
and repurposing them
into vertical short
by size
social media videos
that you can share
everywhere else,
including Instagram
reels. All right.
I hope you find that
with you helpful
in helping
you create
better reels
going forward.
If you have any
other questions,
feel free to jump
in the
comments below
or let me know
any other tips
that you have about
reels as well.
I look forward
to hearing from you.
In the meantime,
if you like
the video,
give it a thumbs up
and also share
with a friend
who might also
need this.
Thank you so much
for watching and see
you in the
next video.
I'm a
big fan of
content repurposing
and by using reels
I can
actually leverage
my reels videos
on every other
single
social media
platform
that Hurley have
a presence on.
So if that's
what you wanna do
as well,
it's a really
great way to learn
how to leverage
the vertical
video format
and use that
everywhere else
on all your other
social media
channels to.
So when you first
go into Instagram,
you want to press.
So when you first
go into Instagram,
you want to
press the
plus button
on the bottom,
the screen,
and over here,
then you want
to choose
the reels option
to actually upload
now your reel
so you can see that
I'm in the reels.
So you can see that
now I'm currently
in the real screen
and basically
you can
start recording
little bit
by bit
of your clips.
So that's one clip.
And then there's the
second clip.
Now when you go to
the next screen,
it'll take you
all these
different clips
that you currently
have played.
Let me just
put this on mute.
So now you
see there's
all these different
clips of myself
that I just recorded
into the
reels camera.
And from there
you can choose
different functions.
Let's say
you can add a music.
So this is
where you can choose
the trending
sounds
into the music.
So I could go
into, let's say
for you,
some
of these sections
and then
see which one
sounds good.
So now that's
actually been
in the background
of my reels.
And that
usually takes away
the voice
of the video.
So what you wanna do
is then
go into that
sound button
and then actually
either increase
the sound
of your overall
camera audio
and lower the actual
music of the video.
Then what sense?
Once that's done,
then you want
to go into
the next section
and can
start uploading.
Now in this
upload screen, why
I recommend
is that you
go ahead and choose
recommend
on Facebook
if it's allowed
and then go to
event settings
and you want
to actually
either schedule
a real film schedule
for future time
or show captions
so you don't
have captions
embedded into your
your YouTube into
your reels
so hard.