>>>
>>> IF
>>> IF YOU LOVE GREAT FOOD, COLD BEER AND LIVE MUSIC, OUR
NEXT GUEST IS HERE TO HIGHLIGHT
THE SPOT YOU MUST COME AND
EXPERIENCE NEXT MONTH.
HERE TO SHARE A PLATE WITH US
IS KYLE, CO-OWNER OF THE RUSTIC
HOUSTON.
HOUSTON.
HOUSTON. >> I HAVE FIRE IN MY HAND.
>> YOU CAN SEE BY THE DISPLAY
HERE THE RUSTIC.
IT IS GOING BACK TO THE HEART
OF FOOD ISN'T IT?
>> YEAH.
>> YEAH.
>> YEAH. WHEN WE CAME UP WITH THE
CONCEPT IT WAS MY BEST FRIEND
AND I FROM COLLEGE, WE WERE AT
HIS BACHELOR PARTY IN THE TEXAS
HILL COUNTRY.
HILL COUNTRY. WE WERE GRILLING OUT OVER OPEN
FLAMES AND MUSIC AND STARS AND
THE WHOLE DEAL.
>> YOU TOLD ME YOU WERE BEATING
DRUMS.
DRUMS.
DRUMS. >>
DRUMS. >> WE SAID, WHY DON'T WE CREATE
AN EXPERIENCE WITH RESTAURANTS
AND FOOD AND LIVE FIRE AND
MEAT.
MEAT.
MEAT. >>
MEAT. >> IT IS WHERE THE WHOLE
EXPERIENCE WHERE THE FOOD IS
THE STAR.
THE STAR.
THE STAR. >> YES.
>> YES.
>> YES. WE HAVE A LOT OF STARS.
THAT'S HOW THE CONCEPT WAS
BORN.
BORN.
BORN. WE
BORN. WE WANTED TO BOTTLE UP THAT
EXPERIENCE OF CAMPFIRE AND
MUSIC AND GREAT FOOD AND
FRIENDS.
FRIENDS.
FRIENDS. >> SPEAKING OF BOTTLE, WE SAW
THE SHOT OF THE COLD BEER.
>> WE ARE PURE, PURE TEXAS
BRAND.
BRAND.
BRAND. WE
BRAND. WE WANT TO HIGHLIGHT EVERYTHING
THAT TEXAS HAS TO OFFER,
INCLUDING ALL TEXAS BEER.
WE HAVE 40 DRAFT BEERS.
PREDOMINANTLY TEXAS, LOCAL
CRAFT, DELICIOUS, COLD BEER.
>> THAT MARKET IS DIFFERENT
TODAY THAN IT HAS EVER BEEN
BEFORE.
BEFORE.
BEFORE. TAKE US THROUGH THE DISHES.
>> YOU CAN TELL ALREADY THAT
OUR FOOD IS AS BIG AS THE STATE
OF TEXAS.
OF TEXAS.
OF TEXAS. WE HAVE OUR TRIPLE CUT PORK
CHOP.
CHOP.
CHOP. IT
CHOP. IT IS OUTSTANDING.
WE BRINE IT AND GRILL IT OVER
THE LIVE WOOD FLAME.
OVER HERE ARE OUR TOMAHAWK
CHOPS.
CHOPS.
CHOPS. DRY AGED.
DRY AGED.
DRY AGED. WE HAVE LIVE, WOOD BURNING
GRILLS THAT WE COOK EVERYTHING
ON.
ON.
ON. YOU
ON. YOU GET A LOT OF THE SMOKE AND
THE HEAT FROM IT.
IT IS OUTSTANDING.
THE BAD BOY IS OUR GALEO TACOS.
HE WAS MY GRANDFATHER.
I GREW UP WITH HIM MAKING TACOS
LIKE THIS BARBACOA STYLE.
WE HAVE GREAT SMOKED BRISKET,
PORK AND CHICKEN.
HERE'S THE REAL DEAL.
WE MAKE TORTILLAS IN THE HOUSE.
THEY ARE BACON FAT TORTILLAS.
INSTEAD OF POURING LARD, WE USE
BACON TO MAKE THEM.
IT GIVES A NICE, SMOKY BACONY
FLAVOR.
FLAVOR.
FLAVOR. YOU CANNOT GO WRONG WITH THAT.
>> YOU THROW IN LIVE MUSIC.
>> SEVEN NIGHTS A WEEK WE HAVE
LIVE MUSIC.
LIVE MUSIC. A BIG GIANT STAGE.
WE ARE EXCITED.
OUR GRAND OPENING IS NOVEMBER
1st.
1st.
1st. COMING UP IN A FEW WEEKS.
OUR PARTNER, PATT GREEN, TEXAS
MUSIC LEGEND, IS GOING TO BE
PLAYING THE FIRST CONCERT.
WE ARE REALLY EXCITED.
AS THE VIP EVENT F. -- IF YOU
WANT TICKETS YOU HAVE TO GO TO
OUR SOCIAL MEDIA ACCOUNT AND
APPLY.
APPLY.
APPLY. I'M FROM HOUSTON.
I'M EXCITED TO BE BACK.
I'M REALLY EXCITED -- ALL THE
GIRLS THAT TURNED ME DOWN IN
HIGH SCHOOL -- YOU GUYS REALLY
MESSED UP.
MESSED UP. >> THEY WANT TICKETS TO THE VIP
SCREENINGS NOW.
SCREENINGS NOW. >> I'M EXCITED TO BE BACK IN
HOUSTON.
HOUSTON.
HOUSTON. >> WE ARE EXCITED TO HAVE YOU.
OUR FOOD INDUSTRY IS AMAZING IN
HOUSTON.
HOUSTON.
HOUSTON. IT BRINGS AN OPTION TO EAT AND
HAVE A GOOD EXPERIENCE.
YOU ALSO BRING JOBS.
>> ABOUT 250 JOBS COME ALONG
WITH EVERY RUSTIC WE OPEN.
IT IS NOT ONLY A BIG VENUE.
IT IS A BIG EMPLOYER.
WHEN YOU START OUT CREATING A
BUSINESS YOU DON'T THINK ABOUT
HOW COOL THAT IS UNTIL YOU ARE
DOING IT.
DOING IT.
DOING IT. THAT'S BEEN ONE OF THE COOLEST
THINGS -- JUST KNOWING HOW MANY
JOBS ARE CREATED.
TEXAS IS BOOMING ANYWAY.
BUT TO BE PART OF THAT ENGINE
IS REALLY EXCITING.
>> YOU MENTIONED YOU CAME UP
WITH THIS SPECIFIC IDEA WITH
YOUR FRIENDS NOT LONG AGO.
YOUR EARLIEST MEMORIES OF
BRINGING THE FAMILY AROUND THE
TABLE AS KID?
>> IT STARTED WITH THE TACOS.
MY GRANDFATHER AND MY
GRANDMOTHER WOULD MAKE THE
TORTILLAS BY HAND EVERY
MORNING.
MORNING.
MORNING. I WOULD SIT DOWN WITH MY
GRANDFATHER AND WE WOULD EAT
TACOS.
TACOS.
TACOS. THAT'S MY EARLIEST MEMORY.
I'M A WEST COAST BOY ORIGINALLY
BUT GOT TO TEXAS AS QUICK AS I
COULD.
COULD.
COULD. I
COULD. I LOVE BEING HERE.
I LOVE THE SENSE OF COMMUNITY.
WE HAVE BIG FOOD.
BIG TABLES.
BIG TABLES. A BIG ARENA.
IT IS A GREAT PLACE TO COME AND
BRING YOUR FAMILY AND FRIENDS
AND SIT AROUND THE TABLE.
>> IT IS COOL WHAT IS HAPPENING
IN FOOD ACROSS THE COUNTRY.
>> HOUSTON IS LEADING THE
CHARGE IN THE STATE OF TEXAS IN
THE FOOD WORLD.
ONE THING WE SET OUT TO DO IS
TO OWN TEXAS.
WE WANTED TO BE PROUD OF TEXAS
AND SHOWCASE WHAT WE HAVE TO
OFFER.
OFFER.
OFFER. THAT'S WHY ALL OF OUR PRODUCTS
COME FROM THE STATE OF TEXAS.
THEY ARE ALL LOCAL.
WHETHER IT IS THE PRODUCE OR
THE BEEF.
THE BEEF.
THE BEEF. >> THERE IS AN ECONOMIC
COMPONENT, YOU ARE NOT ONLY
PROVIDING ACTUAL JOBS AT THE
RESTAURANT BUT OTHER PEOPLE ARE
ABLE TO JOIN IN.
>> WE ARE SO EXCITED TO BE
HERE.
HERE.
HERE. >>
HERE. >> RUSTIC HOUSTON WILL HOST THE
GRAND OPENING THURSDAY,
NOVEMBER 1st IN DOWNTOWN
HOUSTON.
HOUSTON.
HOUSTON. HEAD LINING COUNTRY ARTIST PATT
GREEN.
GREEN.
GREEN. WE
GREEN. WE HAVE A LINK ON
GREATDAYHOUSTON.COM.
GREATDAYHOUSTON.COM. STAY WITH US.