(loud tone)
(piano plays)
(indistinct chatter)
- Oh hey-o, we'll see.
Oh hey, what's happening?
- Have a good one.
- Cool, yeah. I'm Michael from Ford.
- Micheal.
- [Matthew] When I opened the sounds,
immediately I could feel that there was a mood
in this, like, you're really thinking
about the wellbeing of the driver.
- It's been a new project.
A new way of collaborating and thinking.
- Since you were going electric
you had to kind of live up to that name and the brand.
- Yeah, absolutely.
Mustang sound has been such a part of that heritage
we didn't want to just let that go.
- Having free reign to experiment,
a daunting task and super exciting.
Having to sit and go
what would this sound like?
- [Matthew] How long have you asked yourself that question?
Did you marinate on it for awhile?
- The conversations with the ford guys.
With Micheal and the rest of the team there too
about potentially like existing sounds
that are out there or things that have
been sound designed in film and
- [Chris] And also real world elements too
and can be manipulated to give you that futuristic sound
but is still based in organic, something real, you know.
- [Michael] Yeah what is the future like?
But also like, how can we bring some layer of
authenticity in the experience?
- Right.
- You know, makes sense.
- Interestingly enough we definitely
wanted to avoid creating a sound
that sounded like a combustion engine.
- That's right.
- That's what cars sound like now.
- Or a digital version of a
- Or a digital version of a combustion engine, right.
It's gotta be cool. It's gotta feel good.
It's gotta sound good. But then.
- [Matthew ] It's a Mustang.
- Yeah, there's a population of people
that like have this love for the way the car sounds.
- It's got to, it's got to immediately feel new
and familiar at the same time.
- Exactly.
- You can do something fifty ways.
- Right.
- But there's one perfect way to do it.
So you have to kind of do the forty-nine
- Exactly.
- Before you know that that's the one I need to do.
- That's definitely what we and you guys did like
we went through a lot of different sounds.
- [Marty] Like how many sounds.
- When did you know it was done?
Like I'm sure between both of you, you had to of
- Mm-hm.
- Talk about it.
- When the client says it's done.
- Yeah, no. Keep going.
(All laughing)
- We were given a task and and
approached it in a certain way but then now
you've been given a completely different task.
- I'm remixing a car.
- Yeah. Yeah.
- I'm excited to see how you can,
you know, expand on the ideas that we, we created.
- Well, I appreciate the trust
and I appreciate you guys, you know,
letting me do it.
Now it's time for me to take everything I learned
and see what happens.
(birds chirping)
(loud tones)
- Ah yeah. First impressions.
They're rich. They're very rich.
I really didn't know what to expect.
Right away I love the musicality that I've heard.
(low tones)
You know when I make music where do you start?
(electronic notes)
Oh, that's nice and bassy.
I knew I wanted to start with the engine hum.
- I feel like when were working on these
there was something special about
- Yeah.
- About that one.
- That's true. That's true. That's the moment
you look at. - Yeah.
You look at each other and you go
I think this is, this might be the one?
- How do you start this one, you know?
How do you create a vibe?
And there's so many other elements
that have nothing to do with instruments or players.
It's just a combination of all these things that
that make up the vibe that gets recorded.
Yeah, let there be light.
There's no soul like in the machine.
Like, I'm the soul, you know.
But each one of these machines
with a different operator
does a completely different thing.
- The human emotion is the key thing
that separates this from anything else, you know.
(upbeat electronic music)
- So as a musician I can open it up
and I have, you know, what would be physically
a room full, you know, synthesizers, effects
and at times it can be pretty daunting.
- Something that I think we learned,
some of the best stuff was based on the limitation.
- I would say I can relate to constraints
a lot in the engineering world
because it's you can make these sounds
but your vehicle is not gonna have a room
full of synthesizers in it.
- As I learned at the round table,
the Mustang Mach-E has three drive modes.
Which kind of gave me some guidance
for the lyric writing.
Constant propulsion.
- [Michael] So that starts with whisper mode.
- Ride with the whisper.
- Then it goes to your engage mode
which is kinda your everyday.
Which you hop in and your driving
but then there's the unbridled mode
which really steps it up to a level of experience
and that's where the sounds been tailored
to each of those drive experiences.
- Whisper, engaged, unbridled.
Different driving styles, different modes.
Different propulsion.
Different aggression or lack there of.
Kinda gives me a starting to framework
where I'm gonna go with the lyric.
I am a new breed. Yeah. I am a new breed.
Decided to call the song New Breed.
You know, the lyric came out right away.
You know, Mustang, electric. It's a new thing.
It's a New Breed.
You might arrive with the whisper.
Or find it's time to engage.
And it's just like a process. Collaboration.
Whether it's a song. Whether you're in a band.
You're just always looking for their talent
to bring something out of you
and hopefully vice versa
and I think I got some of that.
I got a lot of that.
New Breed is done. Feel good.
I figured who of all people to show it to first
that Micheal Sonnenberg from Ford.
Wait a minute.
Oh, he actually drove the Mach-E.
Ah man. This is a nice surprise.
- Yeah. What do you think man?
(Matthew laughs)
Good to see you.
- [Matthew ] First time seeing it in person.
- I know right.
(Matthew makes punch sound effect)
(Michael laughs)
- Dude, everything so far has been in headphones,
our laptops, or in my studio.
- Right?
- This is the first time I actually
get to see where it's all coming from.
- You wanna give it a spin?
- Are you serious?
- Yeah. Let's go for it.
- Let's do it.
(Michaell laughs)
- Wow.
So you ready to hear the song?
- Yeah man, let's take a listen.
- Awesome. Go for it.
(New Breed starts playing)
- I recognize that.
- Ah, I thought you might.
I don't know if anybody's remixed a car before.
And this is something that you can never do on your own.
You know, you could never do on your own.
I could never do on my own.
It takes all these players
to be given a platform like this.
Thanks to Ford and then just creating like art
for the sake of art.
(New Breed plays)
I arrived with a whisper.
I find it's time to engage.
And take off unbridled.
Drive off to some other state.
You could call it compulsion.
Craving constant propulsion.
And that's how we want it.
Electric.
And impulsive.
I am a new breed.
(music fades out)