So what is SEO is a question that we always get and regularly when I talk to people in
the outside world they're like what is it you do. You say SEO and they're like, what is that
and that's a very common question. Obviously, for anyone starting out, you guys will know what SEO
is; search engine optimization. But I want to go into what it is, what works, what doesn't,
and that type of thing. Now, what is SEO? You know we're trying to rank a website, we're
trying to generate more leads and revenue and how does that work. So, of course, we've got to do,
you know, have the basic foundations right you need to have it hosted, have a nice domain name,
have a nice website design, and then in comes your SEO. So; content, links, GMBS, on-page, off-page,
all of that kind of stuff. Now, SEOs, people claim the SEO changes on a month-to-month basis
and google are out to penalize good quality websites. That's not the case. Of course, Google,
the algorithm changes and they're there to flush out you know people who may be
using plagiarized content or using spammy links or you know may be missing out on something else.
Now, Google obviously has to rank a website for the users and try and give the best website for
those search results. So they're not out to get anyone. Now over the years content and links have
always been the main focus and you've got other little bits now like user engagement signals,
technical, site speed all of these other little bits and bobs that came into play
which also form part of your SEO strategy. So things have evolved a little bit since
content and links, but as far as I'm concerned those two are the biggest single most important
factor when it comes to SEO and that ain't going to change anytime soon. I regularly
get asked by people what's going to change in 2021 what's going to change in 2022. Whatever,
I don't have a crystal ball but SEO hasn't really changed that much over the last 10 or 15 years uh
now of course a link was a link back in the day and now google are looking for more quality and
relevance these little things change but the main concept hasn't really changed so that is where
i think when you're looking to do seo try not focus on those small little things that don't
make a difference focus on the main crux of what ac is and you probably get somewhere a lot faster
than you would looking at all these other things that don't actually move the needle now moving the
needles the single most important thing whether it's for you whether it's for a client it doesn't
matter getting that traction more traffic more rankings is important and that's what ac was
it's not about i'm the best technical seo or i've done a lot of internal links blah blah blah blah
it's got to have some form of output and that is where you need to focus
fully on what actually works so digging deep making sure that you do good quality content
run it through something like pop software or one of these other on-page content analyzers to give
yourself an idea of what you're writing about why you're writing it how much you've got to
write what wants to use through that content are all important things and that is what i call good
content that is good seo people who just blindly say it's 500 words you know go and write me 10
500 word blog posts and we'll scatter that out it may work it may not and that is where it's
really important for you to understand what seo really is and we're going to go through
all the different steps basic by basic bite it's going to be very basic at the beginning
now if you're reading all of this stuff you can skip on and go to the more advanced level stuff
but there is a market for this stuff people are even experienced people are still not doing good
on page seo they're still not actually using the right tools to help them do that a lot
faster they don't have the right processes in place and they then have no ability to scale
and that is what this course is all about it's going to show you everything that i do and how
you can do this and make a process from it and then scale that operation up so seo hasn't changed
and i'm going to go into all of the different steps that i would take from start to finish
and show you the tools that i use to make sure that you do all of these basics correctly so
seo hasn't changed forget about all of those other little weird things and focus
put your focus on what actually works and everyone will tell you
good content good links to power that content up good on page good solid technical
and you're going to be a lot closer to making money than the average joe who's maybe obsessed
with site speed for example and he's obsessed with getting his website from 1.3 seconds to 1.1
seconds is that going to make a huge amount of difference absolutely not so let's go on
with the course and go through all the basics and get you a good platform to work from you