so let's be honest when most people
think about YouTube they think about cat
videos vlogs or just random viral memes
right however what a lot of people don't
realize is that YouTube is a legitimate
place to actually build a business that
being a youtuber is actually a real
career and in this video we're gonna be
sharing tips about how you can shift
your mindset and your approach so that
you can turn pro on YouTube and really
start to build your influence and income
coming hey what's up sean here with
video influencers help you build your
influence income and impact with online
video and on this channel we do a lot of
interviews with video influencers as
well as tips and strategy videos just
like this one so if you're new here
consider subscribing so when most people
think about YouTube they don't really
think of it as a professional space
right especially if you say I'm pursuing
a career in YouTube or I want to do
YouTube full-time people's eyes glaze
over like how is that even possible what
does that even mean yet there are plenty
of people that are finding and
discovering that YouTube is actually a
place that you can build a real career
and even a real business and we really
feel like here on video influencers it's
important that we adopt this mindset and
this approach and in this video we have
a couple power tips from some of today's
top video influencers talking about how
when they shifted their mindset it
shifted everything and what I mean is
they started to look at YouTube a little
bit differently I actually feel like
this quote from one of the most
successful hip-hop artists and even
businessmen of our time
jay-z really sums it up and he said I'm
not a businessman I'm a business, man
with the comma right so he was talking
about he viewed himself as a business
and you as a video creator as a video
influencer I think that that tweak could
actually change everything and that you
could experience some new growth on
YouTube if you adopt a new mindset
towards YouTube so let's jump into the
power tips of how we can shift our
approach and our mindset right now
speaking about that what are some of the
mindset shifts because some people maybe
they have that dream but they still
maybe treat it kind of like a hobby
mm-hmm it sounds like from the get-go
you actually kind of approached it with
sort of a professional kind of a focus
what are some of those mindset shifts to
treat this not just kind of like I'm
just making videos but like I'm gonna be
strategic and intentional about this I
think I think that to be a consistently
like to consistently earn income on
YouTube and to grow a brand you have to
at some point make that switch not
everyone starts that way I know a lot of
people start with it being a hobby and
then at some point they're like this is
amazing but that's the point is that
they get to a point where they're like
this is amazing I'm gonna do it
and then you have to dive in because
everything you know that is like great
takes a lot of work and there's no one
really telling you what to do in this
field or how to make the money or that
you will make a certain amount so it
really has to become that shift of like
okay I'm doing this full-time and then
you have to commit to it just like you
would a normal job so what do I not know
what do I not know about the backend
about Google Analytics what do I not
know about editing camera work is there
something I need to work on in the way
that I talk to a camera like what you
know you really just have to hone in and
try to get on the journey of becoming an
expert in that field okay yeah - so six
years ago they were like whoa like
YouTube is really kind of just I really
started it as a platform really the next
media channel that's why it's really
already becoming that's where we're part
of which is incredible but we knew that
it's not just about YouTube right from
the beginning we knew that we have to
have some sort of a business because
what we would really believe in
especially Mia is that to kind of
control your own destiny and a lot of
times even what's happening now in the
YouTube world is with a lot of
sponsorships so right off the bat we
kind of looked at ahead of the curve and
said we have to have our own product our
own business
so that we don't have depend on anybody
else and we kind of use YouTube as its
leverage in order to be able to kind of
you know have our own business have our
own product and move that the videos and
the business came together as one so
yeah so a lot of people don't know that
a lot of foresight there there's another
like this is another tip right now for
you listening in between is that it's
very important to pick a product that
has very high emotional impact it gets
another tip right there to anybody
watching is that the product mean
even a product that you need yourself it
may be a product that's somebody else in
your life needs it and then you kind of
touch it now one of the things we were
talking about also before this was some
of the other projects that you're doing
and you mentioned this concept of
thinking bigger than YouTube that's a
great tip could talk a little bit about
that about how video influencers
watching could think outside of just a
youtube channel so for me my main thing
is YouTube has been my passion I love it
and I never want to get off youtube I
always want to be there but I've grown
now to understand that it's a part of my
business it's not like the entire thing
so it's not just about thinking of
growing up in subscribers and views it's
also about growing outwards what else
can you do that is so part of you what
the content you're doing but can go
outwards so for example I have a fitness
program that I launched last year I'm
coming out with the second ebook coming
out with an apparel line so these are
things like horizontally on the map
that's still kind of aligned to what I'm
doing already on YouTube but are still
helping the entire business to grow you
have to look at it more holistically
kind of top-down to get like that full
picture great great advice so definitely
think bigger and think outside of just
YouTube so I hope that those clips
inspired you to begin approaching
YouTube with a fresh mentality with a
new approach and even with a business
mindset and if you want to dive a little
bit deeper you know one thing that every
business needs is revenue and if you
don't have revenue you really don't have
a business and one of the things that
we've taught a lot about here on video
influencers is actually how to
practically make money using YouTube how
to actually build a business model
around it and create multiple streams of
income so if you actually want to dive
in a that series we'll link it up on the
playlist as well as a link to it in the
description below with multiple videos
that will help you build your income
fast here on YouTube question of the day
what is your current approach when it
comes to YouTube as kind of just a hobby
as a side project or are you really
approaching it more as a business and a
little bit more professionally let me
know in the comments section below
so thanks for checking out this video
subscribe for more videos just like this
and to see that series on multiple
different ways to make money on YouTube
you can just click the taps of screen
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until next time video influencers help
you build your influence income and
impact with online video keep crushing
it and we will talk soon