- I'm gonna give you some game-changing tips
to sell more books on KDP.
Regardless of fiction, nonfiction, or low-content,
these insights will work for you.
And I'm certain I have some new tips
you've never even heard of.
Hey, this video is the final part
in a four-part video series exclusively sponsored
by the fine folks at Book Bolt.
More about them later in the video.
Let's start out with the front and back matter.
If you're not familiar,
the front and back matter of a book is towards the front,
like the title page, copyright page, table of contents,
that type of stuff.
And then the back matter is gonna including things
like the about the author and references
and things like that.
Now, this is the area, the most valuable real estate
for you to sell more books.
The very first thing I'd recommend is build an email list
through those avenues.
So, it doesn't matter if you're using Mailchimp,
MailerLite, AWeber, I don't care what that might be.
Get it to where you can get them away
from the Amazon platform into your universe.
So that way, when you do release another book
over on the Amazon platform,
you can email them and let them know.
And a simple call to action like,
"Join my email newsletter over at xyz.com,"
have them go head on over there and they get signed up,
and the great news is,
is you get to take your audience with you wherever you go.
The next thing I would say
with your front and back matter is,
especially in the back matter,
make sure you're putting some type of a sample
or promote other content within your back catalog.
Don't overcomplicate it,
but you do want to keep in mind you wanna have
any more than 10% of any one book sampled in another book.
Hey, and if you are kinda lost and you're saying,
"Well, how do I get people to go over to my website
via a print book?" QR codes.
Now, QR codes are scanned by smartphones,
and it redirects them over to the right website.
And they don't have to worry about remembering things
like DaleLinks.com/QRCode, which by the way,
that is the QR code generator
that the Kindlepreneur made for us.
It's 100% free, and by the way,
you could put your book in the inside of the QR code,
which I think it's pretty freakin' cool.
The next thing you're gonna wanna make sure
that you do in the back matter is ask for reviews,
which leads me to, get more book reviews.
Now, why are reviews so important?
Now, this is a statistic that I learned
from the Amazon Advertising Certification Course.
By the way, 100% free, available to everybody
inside their Amazon Advertising dashboard.
They said 91% of customers
who make a purchase
go and visit the reviews first before doing that buy.
And they also recommend furthermore to be retail-ready
that you're gonna wanna make sure that your title has
at least 15 reviews or more
at about 3 1/2 stars or greater.
So, getting reviews is super important.
Now, should it be the only thing you do in your business?
No, but you should definitely make it a priority.
And just ask in the back matter of your book.
But I'm gonna recommend, though,
that you prioritize selling your next book over the reviews.
So I used to say, "As soon as it says the end,
as soon as it's the conclusion,
you go over and you ask for the review."
Well, if you want to get more sales,
then send them over to the next book
and then ask for the review.
It just makes more sense.
Prioritize what makes the most sense to you.
Now, of course, you're gonna wanna make sure
that you tap into your email list.
Because if you have an email list
and you're starting to grow it
or you go to launch a book,
one of the greatest ways is to get with the audience
that already knows, likes, and trusts you.
So send it out to your email list.
Say, "Hey, I've got this book that's out here.
It would be awesome if you leave a review at xyz.com."
Now, here's one that you don't know.
Not many people know of is reaching out
to an Amazon Influencer.
Now, the Amazon Influencing Program's been up
for a number of years right now,
and they have what's called shoppable videos.
And these are videos that appear just above the reviews.
It's on a little carousel.
And what you could do is,
if you were to find an Amazon Influencer and contact them
and give your book in exchange for hopefully them posting
a review on the website,
this is gonna really, really help out for you
and also them.
Because how they get paid is,
if anybody watches their video
for at least 30 seconds or longer and makes a purchase,
they get 4% on that sale.
Now, you still get paid the same.
That doesn't affect you whatsoever.
It just comes out of Amazon's pocket,
which is kind of a win-win for everybody.
By the way, this is great for low-content books.
A lot of low-content book publishers
are always kinda stymied and wondering,
"How do I get more reviews?"
One of the greatest ways is probably reach out
to more Amazon Influencers,
and it's relatively easy to track down some of 'em.
If you were to go to a product page,
you typically can go and find those video carousels.
And then if you click on a video and it says,
Earns Commissions, that's an Amazon Influencer
there for you.
Now, if it just says customer review,
it's just a customer.
Now, there are other free or premium sites for reviews.
Do your research ahead of time to make sure
it's not violating any terms of service over on Amazon.
For instance, you can't pay for reviews posted to Amazon.
You and the reviewer will get in hot water if you do so.
However, you can pay for editorial reviews,
where you can post it on your book
through Amazon Author Central.
Speaking of, get yourself set up with Amazon Author Central.
It's a free service that Amazon makes available to you.
It gives you a profile.
You can claim all your books.
It puts everything on one spot.
In fact, let me just put it this way.
It's a great way to further index your content
through an author profile
and through the editorial reviews section.
Yeah, that's another little bonus.
By the way, indexing is when the Amazon algorithm catalogs
your work so it's ready to be served
to browsing customers on their website.
Quick tip.
Create a unique author bio relevant to your book.
That means, for each individual book,
organically working in related keywords.
It's yet another way to increase discoverability.
An Amazon author profile is the perfect alternative
to a website and a one-stop shop
for your full catalog of books.
Here's another big tip.
Ask people to hit the follow button on your author profile.
Because with each release,
you'll get more followers that will in turn get notified
by Amazon via email when you've go a new book
that's coming out.
It's like email marketing without having to lift
a single finger.
All you have to do is ask them to follow you on Amazon.
Speaking of indexing content,
get yourself set up with a series page.
If you have a number of books in a series
that are related, if you will,
this is just another way to index your content
to make it more discoverable.
It'll take book one, all right,
you've been indexed once.
Book two, there's another instance.
Book three, okay, great.
Let's take all these three books and we'll put 'em
into a series page.
You can create your own description of the series,
making it discoverable in a new way.
So, take advantage of those series pages
and you can build those out with inside your KDP dashboard.
And speaking of more discoverable, A+ Content.
All right, what is A+ Content?
The very first thing is,
it's the from the publisher details section
on a book's product page.
So over on desktop,
it's just below the description and the product carousels.
And this is really valuable real estate.
Here's why.
Because, if you create text-based modules with images,
Amazon Advertising actually said
that that actually indexes your content
and makes it more discoverable.
Because the more discoverable that you can become,
the more opportunity that you have
for your book to be purchased.
So, if I'm going to leverage any A+ Content modules,
they'll be text-based with an image.
I believe we can have up to like seven modules
per product page.
Feel free to go buck wild, but do it tastefully.
You don't want your product page to look like a flea market
vomited all over the place.
And while I think about it,
here are the various dimensions you'll want to use
for your text-based graphics for A+ Content.
Feel free to pause the video and jot it down in your notes.
So I'm going to use the new Book Bolt Studio
to create my A+ Content graphics.
While Book Bolt is the most comprehensive
low-content book publishing software on the market today,
it can be used for so many other parts of your business.
So I can create a new custom project,
name the project,
set the width and height,
then the page count.
For now, I just wanna create a single image,
and I can always come back later and create the others
in a separate file.
From here, I can upload an image or select
from two royalty-free image sites,
like Pixabay and Unsplash, that are directly integrated
in Book Bolt Studio.
So, I'll put on a background,
add my book cover,
then toss in a little quote,
and I'll hit Export to PNG.
Now, all I have to do is pop into my KDP dashboard,
visit the Marketing tab,
and choose the A+ Content region I want to upload this to.
Done, that simple.
You can get access
to my preferred low-content book publishing software
for 20% off when you use the coupon code DALE20
at our affiliate link, DaleLinks.com/BookBolt.
Speaking of sponsoring,
sponsored product ads through Amazon Advertising.
If you are new to Amazon Advertising,
the first thing I'd recommend is taking
the Amazon Advertising Certification Course,
which is 100% free inside your Amazon Ads dashboard.
If you're new, start out with automated targeting
for your specific type of book.
Keep your daily budget around about $1 to $10 per day.
And you can probably have your cost per click as low
as you'd like, but I'd recommend starting
right about 35 cents.
You're obviously not gonna get too many clicks,
but that's just a conversation for another day.
Now, make sure that you're checking back
on your ad at least every week
at a specific time.
Like I do mine every Thursday.
It's up to you how you want to do it.
The very first thing you're gonna wanna do is adjust
your bids every week on the targeting.
Now, it's going to depend on what type of a performance
that you had over the past week.
So, let's say you don't have any impressions.
Kick up the bid for your targeting.
Are you not getting any clicks?
Adjust your bid or your targeting.
Now, if you're not getting any sales,
you're gonna wanna either adjust your bids down or off
for targeting that isn't bringing as much sales.
The area that you want to pay the most attention to
is the search terms report.
Open up another tab on the campaign level
as you're looking at the search terms report.
Now, you're gonna add poor converting or irrelevant targets
from the search terms report to the negative targeting.
I do the campaign level,
so any new ad group will not target an irrelevant keyword
or product again.
Now, how soon should you see results?
It varies.
Generally, give your ad group at least 14 days to work.
Now, the 14-day window is based a lot upon
what the advice they gave in that course,
as well as, really, the 14-day cookie window.
So someone can probably click on your ad,
but they may not purchase for another week
or up to two weeks at a time.
Hey, you wanna see some other really cool tips?
I'm gonna show you a lot more about niche
and keyword research in this next video.
Catch you there.