Hi Paul here from Prwilson Media your social media personal trainer.
Now it's great that you can get all the stats about your Faecbook page through these insights,
but I want to show you the two best ways to determine who's currently in your audience
and the best time of day to post to those people.
Here we go.
So here I am as the administrator of this page, so I can see the top menus , page , notifications,
insights.
So this is the one I want to go to - insights.
And there's a whole wealth of information about each individual post, about the stats
for the current week, al kinds of stuff.
But what you've really got to understand when you are thinking about your social media strategy
is - who is my target audience and who's currently in your audience.
Make sure those things are as closely aligned as you would wish.
Now the way to pick that out, based on the menu options available, the first thing I
would go to is where it says People and you click there.
And you've got 2 things , you've got your fans and the people reached.
What you are seeing is the actual people who have liked the page and the breakdown of male
and female , age range - so very small for 13-17 as you migh expect , slightly higher
number 25-34.
It's quite evenly spread , not so many in the older age group categories.
So you are looking at active people who are charity fundraisers, that's the particular
audience target here.
What's interesting is people reach gives you the actual figures in terms of how many people
in each age group are actually seeing tthe updates.
So you can see it's actually a bigger proportion then those who've liked the page so they may
be the people we want to target in adverts when you do Facebook ad promotions to get
that particular age group seeing more of your updates.
And then below you get the country and that's obviously the first clue.
If it's a UK only organization then you wouldn't want it to be too far with too many people
further afield.
Obviously there are some here, but the majority are UK.
You could even trace if you are regional , particular cities and towns and you can click down to
see the full view.
So that's one part of it, just get an idea of who your audience is right now or you maybe
brand new and just starting out but as soon as you've got , maybe you invite your friends
but at least you've got an accurate picture that you can build on.
The next thing to look at is posts I'm not going to look at the individual posts but
this is the first bit that comes up.
When your fans are online.
And as you can see, for your timezone on a particular day of the week you get this kind
of blue whale type of pattern typically in the UK which means that here we are at midnight
. So 211 of the likes are online , then it drops , drops, drops in the early hours as
you might expect.
And then it comes up to around the early morning sign on period 8 oclock.
But what's interesting here is that it's around about somewhere between 8 and 9 oclock at
night is actually the peak time.
So when you are thinking about putting your content out regularly and of course you can
schedule according to this, you don't just have to post live.
But when you post, you can say right every night at 7 / 8 oclock I want thee post to
go out . That's going to get the most possible engagement because the biggest number of your
audience are onine.
So there's 2 tips for you.
Go to people , go to posts and get an idea for who your audience are and when the best
times to reach them are.
So that's it from me I'm Paul from PRwilson Media your social media personal trainer.
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let me know . All the best, cheers!