>>> FROM APARTMENTS TO
HIGH-RISES, THERE ARE SO MANY
OPTIONS.
>> ONE BRAND-NEW MID-RISE IS
BRINGING A DIFFERENT TOWN TO
H-TOWN.
HOW ABOUT A DESIGNER LABEL?
>> I LIKE THAT.
JACOB SUDOFF JOINS US TO TALK
ABOUT GEORGETTE HOUSTON, ALONG
WITH GENERAL MANAGER OF
INTERNUM.
THE RENDERINGS ARE GORGEOUS.
WE SHOULD GET TO THE VIDEO TO
SHOW PEOPLE WHAT THIS WILL LOOK
LIKE.
WHILE WE ARE DOING THAT, THE
BACK STORY, THIS WAS INSPIRED,
JACOB, YOU AND YOUR HUSBAND
JERRY, YOU BOUGHT A GEORGETTE
CHAIR YOU FELL IN LOVE WITH AND
DECIDED TO DESIGN AN ENTIRE
BUILDING AFTER THE CHAIR.
>> WE BOUGHT IT FOR THE
COLLECTION FOR OUR FIRST HOME
TOGETHER.
THE CHAIR, WE DIDN'T KNOW TOO
MUCH ABOUT THE CHAIR OR
DESIGNER WHEN WE PURCHASED THE
CHAIR.
WE HAD LUNCH WITH CARLA,
TALKING ABOUT WE JUST SECURED A
SITE ON STEEL OFF KIRBY BY THE
WHOLE FOODS.
WE ARE TRYING TO COME UP WITH A
CONCEPT FOR THIS BUILDING.
AND THERE IS THE CHAIR.
>> THE CHAIR.
>> WHAT A GOOD LOOKINPAIR.
YOU HAVE STYLE TO MATCH.
WE TRY.
YES, WE LOVE THAT CHAIR
WE DIDN'T KNOW ANYTHING ABOUT
THIS CHAIR WHEN WE PURCHASED IT.
CARLA WAS TELLING THE STORY
ABOUT GEORGETTE AND EDUCATING
US THEY WERE GOING TO BREAK
INTO KITCHENS, FAUCETS AND
BATHROOMS, ACCESSORIES AND RUGS.
IT IS ONE OF THE FEW COMPANY
THAT CAN DO THE ENTIRE HOME,
WHICH IS VERUNUSUAL.
IT IS SUCH AN AMAZING COMPANY.
WE HAVE INFUSED THAT COMPANY IN
THE CULTURE AND DETAILS INTO
THIS BUILDING IN HOUSTON, TEXAS.
>> THE FURNITURE DOWN TO THE
WOOD IS EXTREMELY UNIQUE.
>> YES, THE COMPANY IS OVER 100
YEARS OLD.
IT REALLY HAS BEEN UNTIL
RECENTLY A FAMILY-OWNED COMPANY
SO THERE IS A STRONG PERSONALTY
OR LIKE SENSE OF BRAND.
NOW THEY CREATED A LIFESTYLE.
IT IS REALLY -- I TRAVEL A LOT
TO ITALY FOR WORK.
I LOVE ITALIANLIFESTYLE.
WE THOUGHT IT WOULD BE PERFECT
TO CREATE THE ITALIAN LIFESTYLE
IN HOUSTON.
GEORGETTE IS SO UNIQUE AND
EXCLUSIVE.
I COULDN'T THINK OF ANY BETTER
BRANDS TO DO THIS WITH.
>> THESE ARE CLEAN LINES, VERY
MODERN.
>> YES.
IT IS VERY CLASSIC CONTEMPORARY.
IT COULD BE A MUSEUM.
IT IS JUST ART.
IT IS REALLY NOT JUST ART BUT
THE WAY IT IS CONSTRUCTED AND
DESIGNED, THE PHILOSOPHY OF THE
DESIGN BEHIND IT.
IT IS SOMETHING VERY EUROPEAN
AND UNIQUE.
>> JACOB, GIVE US A TIME LAIN
AND LOCATION.
SO THIS I UNDERSTAND THE
PROPERTY IS AT UPPER KIRBY.
THERE WILL BE 32.
>> CORRECT.
32.
THE AVERAGE SIZE RANGES FROM
2,400 TO 4,500 FEET OF
AIRCONDITIONED SPACE.
SOME UNITS -- ALL HAVE OUTDOOR
SPACE, SITTING, 400 TO ABOUT
2,500 SQUARE FEET, SO WE KNEW
THAT OUTDOOR LIVING -- THE
ITALIANS ARE ABOUT INDOOR AND
OUTDOOR LIVING.
>> YOU HAVE TO HAVE A SPOT TO
HAVE YOUR WIPE.
>> THE OUTDOOR TERRACE, A
KITCHEN EP.
>> LET'S TALK PRICE, THOUGH.
>> THEY START ABOUT 1.4 AND GO
UP TO 3.8 MILLION.
WE AVERAGE 1.7 TO 1.8.
>> YOU GET A BREAK ON THE HOA.
>> OF COURSE.
THIS IS A LOWER HOA FEE
BUILDING.
CONCIERGE, A PORTER, ALL THE
THINGS THAT SOME HIGH-END
BUILDINGS HAVE SO CUTS THE HOA
FEE BY HALF.
THE OTHER THING ABOUT THIS
BUILDING IS GEORGETTE -- HOW IS
THE BUILDING BRANDED BUT HOW
DOES THAT AFFECT MY HOME?
THEY ARE DOING THE KITCHENS,
THE CLOSETS, BATHROOMS, OUTDOOR
KITCHENS, LIGHTING.
YOU CAN HAVE --
>> ARE THEY GOING TO FURNISH
THE CLOSETS WITHALL ITALIAN
CLOTHES?
>>> IT IS JUST SO AMAZING TO
HAVE ONE COMPANY THAT CAN KIND
OF STRAT GUISE AND DEVELOP WHAT
IS A PIECE OF ART.
>> THAT IS AN INTERESTS THING.
IT GIVES THE FINISHED PRODUCT
SUCH A COHESIVE LOOK.
YOU WANT TO BUY THINGS FROM ONE
PLACE.
NOT A MISHMASH.
>> THIS IS A CURE RATED HOME,
WHICH IS YOU JUST DON'T FIND
THAT, ESPECIALLY IN HOUSTON.
OR ANYWHERE IN THE WORLD.
IT IS SOLD IN 57 COUNTRIES AND
THEY ARE VERY, VERY POPULAR ALL
OVER THE WORLD.
THEY HAVE DECIDED TO DO THE
FIRST BRANDED THING IN HOUSTON.
>> YOU ARE WILLING TO SELL
WHOEVER.
THE FIRST ONES.