I've achieved what I've achieved because of Sheffield.
Anybody who has asked Magid where's home,
I would say Sheffield.
Like, my characteristics, the way I speak ...
Me being lord mayor is one way of really giving back.
So it's a massive honour and privilege, to be honest.
Bosh, let's rock and roll.
Sheffield's new lord mayor, Magid Magid,
is setting over a bike ride to France later this month
to raise money for the city's war heroes.
Hi buddy, sorry I'm late, buddy.
Good morning Toby, how are you doing?
I'm well, thank you.
Let's talk about last few weeks.
You've been mayor since the middle of May.
Yes ...
There is the other thing, that you're trampling all over tradition ...
Of course you're not, are you?
What is tradition?
Traditions come and go.
People set new traditions, right?
All I'm basically doing is being myself
rather than doing it the stuffy, old kind of way.
Look at the impact it's having.
More people all getting engaged,
younger people all getting engaged.
And more people are talking about Sheffield all around the world
which is positive.
You're early.
Let's go to town hall.
The lord mayor will wear hats if he wants to.
This has caused of a lot of shit in Sheffield, like...
all the papers...
there is a lot of racist stuff.
Having you as our lord mayor, it's changing the political culture.
So, you know that big chair?
That's where I sit on the chair, on the big council meeting.
And there's the public gallery on the top.
And then I said that I am like: 'Shut up, settle down'.
In my opinion,
the role of a councillor as well as it being a representative
it's also a glorified community work, a community activist.
Also I just generally believed at the time that Sheffield city council
wasn't necessary reflective of the people of Sheffield
like I kind of just throw myself in the hat
and then decided to stand and then got elected.
Oh my days, you know this thing I am speaking up today
and I've not written anything.
And it's like meant to be a big deal.
So at some point, I need to find time today just to ...
That's tonight, at 7 o'clock, right?
Yeah.
There's a girl who sent me a tweet yesterday of her squatting
She's squatting on a rug and then she goes:
She's so funny.
I can be in Tesco's, they're like: 'Please, please, please, can you squat?'
So I'll be there with my humus in one hand and cereal in the other hand and then I squat.
Is this one, isn't it?
Chatsworth House.
There will be a lot of key influencers, movers and shakers from Sheffield that will be there.
So, it will be good to kind of know, and especially fulfil the projects I am working on.
I can give them a good top up.
There is a big thingamabob you've got, what is that?
It's my mum's jewellery.
It's good, isn't it?
It's nice, isn't it?
Lord mayor of Sheffield.
Lovely to meet you.
Hello there, Laura Greenwell.
Those people that represent us, don't reflect the people they represent.
But people like me, don't normally have offices
so people can't relate to them.
So if we had a more diverse group of people in parliament,
as councillors, as mayors or lord mayors,
I think people wouldn't been as shocked.
God, watching them eat their food ...
I don't eat pork anyway.
We've not missed anything, 'cause I was fasting.
See, I'd rather literally be walking around and speaking
rather than bloody ...
Can I just say 'hi'?
Hello, hi.
I've seen you on Twitter.
Hi, Magid.
I am Julia from Leeds.
Oh, pleasure to meet you, Julia.
You're so distinctive.
What's your name?
Catherine.
Where are you guys from?
Oh, wow!
That is incredible.
Yes, a work from Whitwell ...
So toward Worksop, top corner of the ...
You're using seeds?
Yeah, there's 20,000 melon seeds
and then two kilos of coffee beans as well.
How long did it take?
We started Wednesday evening
and we finished midnight on the last night, on Sunday evening.
That's brilliant, thank you!
Thank you very much.
Can I have a photo with you?
Hundred per cent, hundred per cent.
Would you take a picture?
Thank you.
Let's go, or else we're gonna be late.
It was very la-di-da
it was lunch, I sat, every one eating a three course meal.
But it was fine.
But did they speak much to you, or ... ?
I spoke to some people whether they liked it or not, I don't know.
That's my man.
Cheers, love you.
See you later.
Love you.
Oh my god, look at the length of this.
Whether I like it or not, people do see me as a role model.
It's a big responsibility but I don't feel like I need to change anything.
I think people want me to be me.
And that's one think that I've learnt in the past two weeks I've been lord mayor.
People don't want me to change.
Please, now be upstanding to welcome the right worshipful lord mayor of the city of Sheffield ...
Councillor Magid Magid.
This afternoon we are joined by new citizens from nine different countries.
Sheffield is known to be a very friendly city.
A city of people from many different backgrounds and cultures who live in harmony side by side.
And I'm proud to be here today to welcome you all
to become a member of Sheffield's rich diverse community
and delighted that Sheffield will be enriched with the skills, knowledge and experience
that you'll bring to it.
Cheese!
Some people want me to change, a lot of people are saying that
I'm ungrateful, I'm breaking tradition, I'm ruining the role,
I'm embarrassing the city ...
There's a very very small minority of people that don't like change.
I can't please everyone, if I try to please everybody,
I please nobody.
So, I'm just gonna be myself.
And that's working well for me so far.