WHO INVENTED CAREERS FOR THEMSELVES WITHIN THE VIRTUAL WORLD.
79% OF PEOPLE ONLINE USE FACEBOOK.
INSTAGRAM HIT ONE BILLION MONTHLY USERS IN JUNE.
81% OF MILLENNIALS CHECK TWITTER AT LEAST ONCE A DAY.
81% OF SMALL AND MEDIUM BUSINESSES USE SOME KIND OF SOCIAL PLATFORM.
IT’S ALSO WHERE THESE THREE WOMEN BUILT THEIR CAREERS.
SOCIAL MEDIA IS THE SPECIALTY OF THESE THREE WOMEN.
SHE IS THE VP OF ENGAGEMENT FOR TECH TARGET, PROVIDING ENGAGEMENT TO BUSINESS TECHNOLOGY VENDORS.
>> WE SOURCE ACTIVITY DATA FROM OVER 100 SITES THAT COVER ENTERPRISE TECHNOLOGY.
WE TRACK THEIR USE OF DATA AND COMPANIES ARE ABLE TO TELL WHERE SOMEONE IS IN PURCHASING OF ENTERPRISE I.T. SOLUTIONS.
SHAYNA: HEAR -- HER TEAM HANDLES ALL SOCIAL MEDIA OPTIMIZATION.
>> ULTIMATELY IT LEADS TO MORE REVENUE.
THE WAY WE GET THERE IS MORE TRAFFIC, MORE ENGAGEMENT ON SITE, AND MORE SHARING OF OUR CONTENT.
SHAYNA: THE FOUNDER BEHIND THE BLOG SNACKING AND SNEAKERS.
>> IT IS GEARED TOWARD ACTIVE WOMEN, SPECIFICALLY RUNNERS, TRIATHLETES, AND CYCLISTS THAT NEED HEALTHY RECIPES AND TRAINING INSPIRATION.
SHAYNA: HER BLOG IS HER FULL-TIME GIG.
>> I MAKE MONEY FROM AD REVENUE AND AFFILIATE MARKETING.
I PUT OUT DIFFERENT CONTENT ON MY SOCIAL CHANNELS.
SHAYNA: POSTING PICTURES OR LIVE VIDEOS IS PART OF HER DAILY ROUTINE.
>> I TRIED TO FOCUS MY TIME ON THE THINGS THAT GIVE ME THE BIGGEST BANG FOR MY BUCK.
I TRY TO AUTOMATE IT, SO IF I AM NOT ONLINE, CONTENT IS GOING OUT TO MY AUDIENCE.
SHAYNA: IN 2017, SHE DEVELOPED A COURSE THAT TEACHES BLOGGERS HOW TO IMPROVE INTEREST STRATEGY AND INCREASE TRAFFIC.
SHE BUILT A SITE DEDICATED TO HELPING BLOGGERS GROW BEST PRACTICES AND MAKE MONEY.
>> I DID NOT REALIZE HOW SUCCESSFUL IT COULD BE.
IT IS AMAZING IT TURNED INTO SOMETHING THAT CAN BE A FULL-TIME JOB.
SHAYNA: BUT FOR MANY, MYSELF INCLUDED, NAVIGATING THE INS AND OUTS OF SOCIAL MEDIA CAN BE FRUSTRATING.
THAT IS WHERE ANGELA COMES IN.
>> YOU CAN ADD YOUR TWITTER, INSTAGRAM, CONNECT THOSE.
SHAYNA: SHE IS THE OWNER OF LIVEWIRE COLLABORATIVE.
>> WORKING IN PARTNERSHIP WITH YOU TO HELP YOU NOT ONLY RAISE AWARENESS, BUT DRIVE PROFITS AND CLIENTS TO YOUR DOORSTEP.
SHAYNA: SHE SAYS YOU ARE BEHIND THE TIMES IF YOU ARE NOT PARTICIPATING ON SOCIAL MEDIA.
>> THERE ARE 7 BILLION PEOPLE ON THE PLANET, AND ALMOST HALF OF THEM ARE NOT ONLY ON SOCIAL, BU MULTIPLET SITES.
THEY HAVE FIVE TO SIX DIFFERENT PLATFORMS.
YOUR COMPETITORS ARE ON ONE TO TWO PLATFORMS, 80% OF ALL BUSINESSES ARE ON IT.
SHAYNA: FACEBOOK, TWITTER, PINTEREST AND INSTAGRAM JUST TUNING A FEW.
-- JUST TO NAME A FEW.
LINKEDIN IS MAKING A COMEBACK.
>> LINKEDIN IS THE OLDEST PLATFORM.
IT WAS FOUNDED IN 2002.
IT WAS OLDER THAN ANYONE ELSE.
IT WANED A BIT, BUT IT IS SO MUCH THE COMEBACK KING.
THERE ARE OVER 500 MILLION USERS.
SHAYNA: OVERWHELMED?
I AM.
>> YOUR POSTS AREN’T BAD, BUT YOU NEED TO LOOK AT YOUR DATA TO FIGURE OUT WHICH OF YOUR POSTS WORK.
YOUR BIGGEST VIEWS ARE ON VIDEOS . SHAYNA: THE TIME TRYING TO FORMULATE THE BIGGEST POST.
WITH THE RETURN ON YOUR -- WORTH THE RETURN ON YOUR INVESTMENT?
SH SEAYS A