In today's video, we're talking about how to make money with a webinar. Anyone can
slap together a webinar but it takes a proven strategy to actually use it to sell.
So how do you make money with a webinar?
First, let's break down the concept of a webinar and what that term really means
and then I'll show you the four things you need to prepare before the webinar.
Then I'll tell you the four things you need to include in your script in order for it to sell.
So let's define, what is a webinar? It's a sales pitch or a presentation or training performed live.
This can also be pre-recorded. But it's typically a free training where you're providing value and
then you're pitching something at the end for how they can take the next step to work with you.
So the idea is you're blowing their mind throughout this whole training. You're showing them what's
possible for them. You're painting a picture of a result or a or a change in their life that they
might look forward to. Whether it has to do with their health, or wealth, or relationships, and then
at the end of the webinar, you're showing them the next step. Whether that's pitching them a product
or a service or a program that they can join, to now implement or get the results that you've
just shown them throughout this whole training. Now, your webinar is going to follow a specific
format and there's a few different formats that I've seen. One that I use and you might want to
look into is Russell Brunson's perfect webinar formula. Typically, the idea is you're teaching
them something and you're breaking objections for them along the way. You're showing them a new path
towards whatever result you're helping them to get to and you're showing them why this, why your
solution is the one that they should follow. You want to provide so much value in this webinar
that by the time you get to the pitch presentation at the end it's a no brainer. You've positioned what
their future might look like with your solution. You've broken any objection that they might have.
You've addressed their vehicle internal and external false beliefs. So that by the time you
show them this offer that you have at the end, they're like begging you or throwing their credit
cards at you and this is a really important part of your webinar is you have to ask for permission
to pitch at the end. So something that I might say is, "How you loved everything that I've taught you today?",
"How many of you might be feeling overwhelmed because I've taught you so much?", "How you would love
some help with actually implementing this and putting it to action?", "Would you be okay
if I spent the next 10 minutes going over a very special offer that I've put together for you today?".
Now at that point, you have to wait for them to say "yes". If they don't say "yes", you don't move forward to the pitch.
Because if you try to pitch something without them knowing that a pitch is coming.
They're going to feel blindsided, they'll feel maybe offended, and that's not how you're going to
get the sales. So make sure that you've blown their mind throughout the whole webinar. You've maybe
taught them three things that are going to break their vehicle internal and external false beliefs.
You ask if it's okay you get the consent that they can that you can pitch them something and then you
go into your sales pitch where you offer them something that's going to provide them even more value.
Have you ever performed a webinar before? Let me know in the comments. Have you, how did it go?
Do you like doing webinars? Are you scared of them? Let me know in the comments below, how you feel
about webinars. Now, there's four things you need to prepare before your webinar. I'm going to go
through a list of each one, get a pen and paper so that you can write down every single one because
you do not want to miss a single one of these. Before you even think about creating a webinar.
You need to know what you're going to be offering them at the end of this webinar. That way you reverse
engineer the content of the webinar based on what is coming for them. It wouldn't make sense if you
just taught a whole bunch of some subject and then hard u-turn tried to pitch them for something else.
It has to make sense and lead up to what's the main objective, what's the call to action of that webinar.
Now, the next thing you're going to need is a list of objections. These are all the reasons
that your audience is going to come up with for reasons why maybe this won't work for them.
These are false beliefs that they have that say, "No, I can't buy this because I can't sign up for this
because", and typically there's three different kinds of false beliefs that they're going to
encounter a vehicle, internal, and external. The vehicle false belief is about the thing itself.
Whatever that vehicle is that you're trying to sell to them the thing that's going to help them
get to the result. So for me, one of my vehicles may be if I was selling a course about video marketing.
They might think, "Video doesn't work for me. I can't do video, video marketing might work for other
businesses but not for mine." So they have a false belief about the vehicle I'm trying to promote to them.
The internal false belief is about something inside themselves. Maybe it's an insecurity or
something that they say, "Well, I can't do this because." An external false belief is something
outside of themselves typically, something like the level of support they have or time or money.
So it's your job to create stories that are going to help them to overcome those objections.
The next thing you need to prepare before launching your webinar is what are the things that
you want to teach them. Russell Brunson's perfect webinar formula follows a three secrets format.
So, it has this headline, that's the big promise what they're gonna learn by the end of this webinar
and three secrets, and each of those secrets one two and three are facing a false belief. The secret
number one might be addressing what we expect your audience might have a vehicle false belief about
secret number two is a story or a concept that's going to help overcome an internal false belief
before they even have it. So see, by having these secrets one two and three the third one being an
external false belief. You're teaching something, sharing a story, showing some social proof about
that concept that is going to help your audience to overcome an objection before that even comes
up in their mind. When you have your offer your list of objections and your three secrets or
whatever the content is that you're going to share on your webinar. The next thing you need
is a script or an outline of your entire webinar. Now, typically, you want to be introducing yourself
and your expertise to your audience giving them value in a way that overcomes their objections
and then again segwaying into the sale. So have an outline for that, because if you just come
into a webinar and think you're just gonna ramble and okay, "I'll make sure that I remember this and
I'll pitch this." It's so much easier for you if you at least have an outline of what you want to speak
about in each section. Now, before we move on to the four things you need to include in your script.
I noticed you haven't subscribed to my channel yet. Go ahead and click that red button below,
make sure you subscribe. Now, that we talked about your script, I want to make sure that you have
these four things that you need to include in your script, some of them that I've already said.
But I really need to hit home how important is to have these things inside of your script. First of all,
remember you have to reverse engineer what you're teaching based on what you are selling
at the end of your webinar. One of my favorite strategies for creating the content inside of my
webinar that's going to lead to what I'm pitching at the end of it is looking at the offer stack
of what I'm selling at the end of it. What's that product or service? What does it include?
And I'm going to take little pieces of what I'm including in that offer and teach just a little
tease of it. So it opens a loop for them it creates this cliffhanger that they're like, "I need to know
more about that", "Well great, I'll teach you more in my offer. That if you sign up for the next level,
you'll get all the access to that." So anytime you can open loops for your audience is going to be
really great towards creating that intrigue and better conversions on the sale. Now, I mentioned
that I want you to have a list of objections that you might foresee your audience having and I want
you to categorize them into vehicle, internal, and external false beliefs and you might even hear
these from your audience all the time, this might not be new for you. This might be something that
you hear your customers say all the time that then you can create stories around them. The best
way for you to overcome those objections is to create a story that's better than your audience's
story and what I mean by that is the story they're telling themselves. Why they're saying they can't?
Now, for you to share a story, whether it's your own personal story, whether it's a story in the news
on the internet that you can show stats to show here's why this works, or if it's social proof from
another audience members, one of your customers who's gotten amazing results based on your system.
That's going to help them overcome those objections. So make a list of objections
and then make a list of stories to overcome them. Now I want to emphasize something I had just said.
Social proof, in every section of your webinar you want to include social proof, from your current
customers, from your previous customers. The results that they've gotten so you can show this works for
people just like you, here's how. Now lastly, the last but most important thing you need to include
is something called micro closes. This is you getting a micro commitment from your audience
by getting them to say "yes". Now, this is a typically a virtual webinar of course, you can perform a
webinar-style presentation in front of a live audience. But let's just imagine this is over
a zoom webinar. Now, you can utilize the chat to be able to engage with your audience. A micro close is
anytime you can get your audience to say "yes" or to respond. If you were to ask questions like, "Hey, is
anyone getting an aha moment from this?", "Do you see how this might change your life?", "Is this something
you'd want to implement in your life?". So, anytime you can get them nodding their head or saying "yes"
in the chat getting them to respond. You can even get them to respond with a specific question that
they answer more than just a yes or no. The more you can get them engaging with you. The more you
can get them making that micro commitment of a "yes". The more likely you're going to get a final yes at
the end of your webinar during the pitch. Now, your webinar should have over a hundred micro close.
You want to be asking them questions getting them to think, "Yeah, I'd like that. Yeah, that sounds good",
or "Yes, this is what I've done", or "Yes, of course, that was a pain point for me". Because
the more that they are engaging, you get paid not to the level of content create. But to the level
that you get your audience to engage with you. Again like I said, the more yeses you can get the
more likely you are to get a "yes" with your final pitch. Now that you know how to make money with a webinar.
Imagine using that webinar as part of your infinite cash flow loop that effortlessly ascends
clients towards your high ticket offer. I've actually gone the extra step for you and I've laid
out the rest of your infinite cash flow loop. This is an ascension model to bring people from your
front end all the way to your high ticket and you can get that just by downloading my infinite cash
flow blueprint linked in the description below. You can get that for free, just click that link below.