- Hi, I'm Randy Pierson, Vice President
of Life and Annuities for Gordon Marketing.
And today, with me, I've got Brady Doppler,
one of our top internal Life marketers
here at Gordon Marketing.
And today we're going to discuss an area
of subject matter that most agents,
I'm not sure they really understand,
and that is the role of and importance of
your marketing organization.
Stay tuned.
(electronic music)
Alright, Brady, so,
Gordon Marketing is a marketing organization,
tell agents out there what are some
of the value adds that we bring
to that sales process.
Why should an agent really embrace the relationship
with a company like Gordon Marketing.
- So I think I've kind of narrowed it down
to four main topics, right,
that would be training.
- [Randy] Okay.
- Expertise, expansion and back office support.
Okay, those four things, right there.
If you were an agent out there selling on the streets,
you're by yourself, those four things
right there can be very difficult to come by,
especially quality training and quality back office support,
quality expertise.
Those things right there would be a main reason
why you would want to team up with an FMO
like Gordon Marketing.
- Alright, so I get the training aspect, right?
I learned a long time ago that if you're an advisor
and you're not constantly learning and expanding
your base of knowledge, you're gonna get left
in the dust.
- Sure.
- So help agents that are watching
this video understand the kinds of training
that Gordon Marketing provides.
So, you're actually watching one of our trainings right now.
You're actually on our YouTube page
where we post constant content of training
our agents, right?
Different topics, different sales ideas,
different ways for you to even get
in front of new consumers.
Okay, we also do webinars, weekly webinars.
We host meetings, in-office meetings.
So we would invite you, the agent,
if you are interested and see something
that we are doing, please, reach out to me.
We could invite you in.
We'll have you in the office, get you in front
of carrier reps, teach you new ideas,
and a ton of other things, really,
including one-on-one phone calls with us experts.
- Yeah, I cannot emphasize that enough.
Those one-on-one consultations can be game changers.
- Yes.
- For agents, training's super important,
but I would think that if an advisor is gonna seek
their training opportunities from Gordon Marketing,
you want to make sure that you're being trained
by individuals with experience
and a high degree of expertise.
- Exactly.
- Can you tell the agents watching a little bit
about the levels of experience that we have
at Gordon Marketing that we can deliver?
- Sure, so I think I just heard you say the other day,
we have over 100 years of combined insurance experience
with our team members.
So that's really huge.
Gordon Marketing, we're in all four major aspects
of insurance.
So you've got health, under 65, Medicare,
as I'm sure you're aware of, life and annuities, right?
And when I said expansion, earlier,
that's kinda what I mean, right?
If you're really going down road, right,
you're only focused on Medicare, or you only focus
on under 65 health, there's a whole new world
that hasn't been opened up to you yet, right?
- [Randy] Right.
- So expanding your practice, and dipping
your hands in other buckets to help you pull
out more money and become more successful,
is something we can help you with.
We have experts in every single one
of those lines of insurance.
- Yeah, you know, the insurance industry,
most advisors, most agents,
earn a better-than-average living selling insurance,
but that's much more easily obtainable
if they take your advice, and dip into all
those different areas that they can.
- [Brady] Exactly.
- Very good, so all this expertise and resources,
access to product and markets, surely
that has to cost the advisor something.
- That costs the advisor nothing, right?
It costs the advisor zero dollars
to do business with us.
So if you're an advisor out there,
you need some help, you'd like to expand,
you'd like some back office help,
I get a ton of phone calls a day where advisors call me
and say, I have a guy, right?
I have a guy or a gal who's looking
to buy life insurance, right?
And that's all it takes for you to get started.
Give me a phone call, give one
of my team members a phone call with the,
I have a person, right?
And we will narrow down your options
and help you pick the best place for your client.
Best product, best life insurance product,
annuity product, whatever it may be.
So it costs you absolutely nothing to join Gordon Marketing.
- You know, I subscribe to and belong to
or access on occasion, various insurance advisors'
sales forums and it's always intriguing to me.
I see agents, new agents in particular in the business,
that are affiliated with organizations
that are taking inordinate amounts
of their compensation, charging them fees
and expenses to do business through them,
charging them huge sums of money
for leads, et cetera, when they could get much
of that through Gordon Marketing
at no cost to themselves.
- Exactly.
- It's astonishing.
So if we've piqued an agents interest out there,
and they'd like to get started with Gordon Marketing,
do business with us, how would you suggest
that they proceed?
- So they can call, any of these videos
that you have seen on our Selling Life and Annuity page,
give anyone of us a call.
If we don't know it, we'll direct you
to the person who does.
As I said, we have a ton of experts in the building,
but it starts by a phone call, or an email,
and we will be reaching out to you.
- Excellent, yeah.
So please do, whether it's Brady Doppler or myself-
- Exactly.
- Randy Pierson, or as Brady said,
any member of our team, we stand ready
to assist you in growing your business
within the Life and Annuity industry
or any aspect of the insurance business
that Gordon Marketing provides support in.
For now, unfortunately, we have to call
this episode of Selling Life and Annuities to an end.
I very much appreciate your time and attention
in watching this video.
Please click Subscribe and the notification bell,
so that you'll be sure and be notified
when we come out with new content.
But for now, from Brady Doppler and myself,
happy selling.
(lively music)