(upbeat music)
>> Hello everyone, welcome back to theCUBE's
coverage of splunk.com 2021 virtual.
We're here live in the Splunk studios.
We're all here gettin all the action, all the stories.
Garth Fort, senior vice president,
Chief Product Officer at Splunk is here with me.
CUBE alumni.
Great to see you.
Last time I saw you, we were at AWS
now here at Splunk. Congratulations on the new role.
>> Thank you. Great to see you again.
>> Great keynote and great team. Congratulations.
>> Thank you. Thank you. It's a lot of fun.
>> So let's get into the keynote a little bit on the product.
You're the Chief Product Officer.
We interviewed Shawn Bice,
who's also working with you as well.
He's your boss.
Talk about the, the next level,
cause you're seeing some new enhancements.
Let's get to the news first.
Talk about the new enhancements.
>> Yeah, this was actually a really
fun keynote for me.
So I think there was a lot of great stuff
that came out of the rest of it.
But I had the honor to actually showcase a lot of the
product innovation, you know,
since we did .conf last year,
we've actually closed four different acquisitions.
We shipped 43 major releases
and we've done hundreds of small enhancements,
like we're shipping code in the cloud every six weeks and
we're shipping new versions twice a year for our Splunk
Enterprise customers.
And so this was kind of like if you've seen
that movie Sophie's Choice, you know,
where you have to pick one of your children,
like this was a really hard, hard thing to pick.
Cause we only had about 25 minutes,
but we did like four demos that I think landed really well.
The first was what we call ingest actions and you know,
there's customers that are using,
they start small with gigabytes and they go to terabytes and
up to petabytes of data per day.
And so they wanted tools that allow them to kind of modify
filter and then route data to different sort of parts of
their infrastructure. So that was the first demo.
We did another demo on our,
our visual playbook editor for SOAR,
which has improved quite a bit. You know,
a lot of the analysts that are in the, in the,
in the SOC trying to figure out how to automate responses
and reduce sort of time to resolution,
like they're not Python experts.
And so having a visual playbook editor that lets them drag
and drop and sort of with a few simple gestures create
complex playbooks was pretty cool.
We showed some new capabilities in our APM tool. Last year,
we announced we acquired a company called Plumbr,
which has expertise in basically like code level analysis
and, and we're calling it "Always On" profiling.
So we, we did that demo and gosh, we did one more,
four, but four total demos.
I think, you know, people were really happy to see,
you know, the thing that we really tried to do was
ground all of our sort of like tech talk and stuff
that was like real and today, like this is not
some futuristic vision.
I mean, Shawn did lay out some, some great visions,
visionary kind of pillars.
But, what we showed in the keynote was I
it's all shipping code.
>> I mean, there's plenty of head room in this market
when it comes to data as value and data in motion,
all these things.
But we were talking before you came on camera earlier in the
morning about actually how good Splunk product and broad and
deep the product portfolio as well.
>> Garth: Yeah.
>> I mean, it's, I mean, it's not a utility and a tooling,
it's a platform with tools and utilities.
>> Garth: Yeah
>> It's a fully blown out platform.
>> Yeah.
Yeah. It is a platform and, and, you know, it's,
it's one that's quite interesting.
I've had the pleasure to meet a couple of big customers and
it's kind of amazing, like what they do with Splunk.
Like I was meeting with a large telco on the east coast and
you know, they actually, for their set top boxes,
they actually have to figure out in real time,
which ads to display and
the only tool they could find to process 15 million events
in real time, to decide what ad to display, was Splunk.
So that was, that was like really cool to hear.
Like we never set out to be like an ad tech kind of
platform and yet we're the only tool that operates
at that level of scale and that kind of data.
>> You know, it's funny,
Doug Merritt mentioned this in my interview with him earlier
today about, you know, and he wasn't shy about it,
which was great. He was like, we're an enabling platform.
We don't have to be experts in all these vertical industries
>> Garth: Yep
>> because AI takes care of that.
That's where the machine learning
>> Garth: Yeah
>> and the applications get built.
So others are trying to build
fully vertically integrated stacks
into these verticals when in reality they don't have
to, if they don't want it.
>> Yeah, and Splunk's kind of,
it's quite interesting when you look across our top
100 customers, you know, Doug talks about like the,
you know, 92 of the fortune 100
are kind of using Splunk today,
but the diversity across industries and, you know,
we have government agencies, we have, you know,
you name the retail or the vertical, you know,
we've got really big customers, they're using Splunk.
And the other thing that I kind of, I was excited about,
we announced the last demo I forgot was TruSTAR
integration with Enterprise Security. That's pretty cool.
We're calling that Splunk Threat Intelligence. And so
That was really fun and we only acquired,
we closed the acquisition to TruSTAR in May,
but the good news is they've been a partner with us like for
18 months before we actually bought em.
And so they'd already done a lot of the work to integrate.
And so they had a running start in that regard,
But other, one other one that was kind of a,
it was a small thing. I didn't get to demo it,
but we talked about the,
the content pack for application performance monitoring.
And so, you know, in some ways
we compete in the APM level,
but in many ways there's a ton of great APM vendors out
there that customers are using.
But what they wanted us to do was like, hey,
if I'm using APM for that one app,
I still want to get data out of that and into Splunk
because Splunk ends up being
like the core repository for observability, security,
IT ops, Dev Sec Ops, et cetera.
It's kind of like where the truth,
the operational truth of how your systems works,
lives in Splunk.
>> It's so funny.
The Splunk business model has actually been replicated.
They call it data lake, whatever you want to call it.
People are bringing up all these different metaphors.
But at the end of the day,
if you guys can create a value proposition
where you can have data just be, you know, stored and dumped
and dumped into whatever they call it
stored in a way
>> Garth: We call it ingest
>> Ingested, ingested.
>> Garth: Not dumped.
>> Data dump.
>> Garth: It's ingested.
>> Well, I mean, well you given me a plan,
but you don't have to do a lot of work to store just, okay,
we can only get to it later,
>> Garth: Yep.
>> But let the machines take over
>> Garth: Yep.
>> With the machine learning.
I totally get that. Now, as a pro, as a product leader,
I have to ask you your, your mindset around optimization.
What do you optimize for?
Because a lot of times these use cases are emerging.
They just pop out of nowhere.
It's a net new use case that you want to operationalize.
So balancing the headroom
>> Yep.
>> Or not to foreclose those new opportunities
for customers.
How are customers deciding what's important to them?
How do you,
because you're trying to read the tea leaves for the future
>> Garth: A little bit, yeah.
>> and then go, okay, what do our customers need,
but you don't want to foreclose anything.
How do you think about product strategy around that?
>> There's a ton of opportunity to interact with customers.
We have this thing called the Customer Advisory Board.
We run,
I think, four of them and we run a monthly.
And so we got an opportunity to kind of get that anecdotal
data and the direct contact.
We also have a portal called ideas.splunk.com where
customers can come tell us what they want us to build next.
And we look at that every month, you know,
and there's no way that we could ever build everything that
they're asking us to,
but we look at that monthly and we use it in sort of our
sprint planning to decide where we're going to prioritize
engineering resources.
And it's just, it's kind of
like customers say the darndest things, right?
Sometimes they ask us for stuff and we never imagined
building it in a million years,
>> John: Yeah.
>> Like that use case around ads on the set top box,
but it's, it's kind of a fun place to be like, we, we
just, before this event, we kind of laid out internally
what, you know, Shawn and I kind of put together this doc,
actually Shawn wrote the bulk of it,
but it was about sort of what do we think? Where,
where can we take Splunk to the next three to five years?
And we talked about these,
we referred to them as waves of innovation. Cause you know,
like when you think about waves,
there's multiple waves that are heading towards the beach
>> John: Yeah.
>> in parallel, right?
It's not like a series of phases that are going to be
serialized. It's about making a set of investments.
that'll kind of land over time. And,
and the first wave is really about, you know,
what I would say is sort of, you know,
really delivering on the promise of Splunk and some of
that's around integration,
single sign-on things about like making all of the Splunk
Splunk products work together more easily.
We've talked a lot in the Q and a about like edge and
hybrid. And that's really where our customers are.
If you watch the Koby Avital's sort of customer keynote,
you know, Walmart by necessity,
given their geographic breadth and the customers they serve
has to have their own infrastructure. They use Google,
they use Azure and they have this
abstraction layer that Koby's team has built on top.
And they use Splunk to manage kind of, operate basically all
of their infrastructure across those three clouds.
So that's the hybrid edge scenario.
We were thinking a lot about, you mentioned data lakes.
You know, if you go back to 2002, when Splunk was founded,
you know, the thing we were trying to do is help
people make sense of log files.
But now if you talk to customers that are moving to cloud,
everybody's building a data lake and there's like billions
of objects flowing into millions of these S3 buckets all
over the place. And we're kind of trying to think about,
hey, is there an opportunity for us to point
our indexing and analytics capability against structured
and unstructured data and those data lakes.
So that that'll be something we're going to
>> Yeah.
>> at least start prototyping pretty soon.
And then lastly, machine learning,
you know, I'd say,
you know, to use a baseball metaphor, like
in terms of like how we apply machine learning,
we're like in the bottom of the second inning,
>> Yeah.
>> you know, we've been doing it for a number of years,
but there's so much more.
>> There's so, I mean, machine learning is only as good
as the data you put into the machine learning.
>> Exactly, exactly.
>> And so if you have, if you have gap in the data,
the machine learning is going to have gaps in it.
>> Yeah. And we have,
we announced a feature today called auto detect.
And I won't go into the gory details,
but effectively what it does is it runs a real-time
analytics job over whatever metrics you want to look at
and you can do what I would consider more statistics versus
machine learning. You can say, hey,
if in a 10 minute period, like, you know,
we see more errors than we see on average
over the last week,
throw an alert so I can go investigate and take a look.
Imagine if you didn't have to figure out what the right
thresholds were,
if we could just watch those metrics for you and
automatically understand the seasonality, the timing,
is it a weekly thing? Is it a monthly thing?
And then like tell you like use machine learning to do the
anomaly detection, but do it in a way that's
more intelligent than just the static threshold.
>> Yeah.
>> And so I think you'll see things like auto detect,
which we announced this week will evolve to take advantage
of machine learning kind of under the covers, if you will.
>> Yeah. It was interesting with cloud scale and the data
velocity, automations become super important.
>> Oh yeah.
>> You don't have a lot of new disciplines emerge, like
explainable AI is hot right now.
So you got, the puck is coming.
You can see where the puck is going.
>> Yeah
>> And that is automation at the app edge or the application
layer where the data has got to be free-flowing or
addressable.
>> Garth: Yeah.
>> This is something that is being talked about.
And we talked about data divide with,
with Chris earlier about the policy side of things.
And now data is part of everything. It's part of the apps.
>> Garth: Yeah.
>> It's not just stored stuff.
So it's always in flight.
It should be addressable. This is what people want.
What do you think about all of that?
>> No, I think it's great. I actually just can I,
I'll quote from Steve Schmidt
in, in sort of the keynote, he said, look
like security at the end of the day is a human problem,
but it kind of manifests itself through data.
And so being able to understand what's happening in the data
will tell you, like, is there a bad actor,
like wreaking havoc inside of my systems? And like,
you can use that, the data trail if you will,
of the bad actor to chase them down and sort of isolate em.
>> The digital footprints, if you will, looking at a trail.
>> Yeah.
>> All right, what's the coolest thing that you like
right now, when you look at the treasure trove of,
of a value, as you look at it, and this is a range of value,
Splunk, Splunk has had customers come in with,
with the early product,
but they keep the customers and they always do new things
and they operationalize it
>> Garth: Yep.
>> and another new thing comes,
they operationalize it.
What's the next new thing that's coming, that's the next
big thing.
>> Dude that is like asking me which one of my daughters do
I love the most, like that is so unfair.
(laughing)
I'm not going to answer that one. Next question please.
>> Okay. All right. Okay.
What's your goals for the next year or two?
>> Yeah, so I just kind of finished roughly my first
100 days and it's been great to, you know,
I had a whole plan,
30, 60, 90, and I had a bunch of stuff I wanted to do.
Like I'm really hoping, sort of,
we get past this current kind of COVID scare and we get to
back to normal.
Cause I'm really looking forward to getting back on the road
and sort of meeting with customers,
you know, you can meet over Zoom and that's great,
but what I've learned over time, you know, I used to go,
I'd fly to Wichita, Kansas and actually go sit down
with the operators like at their desk and
watch how they use my tools.
And that actually teaches you. Like you,
you come up with things when you see, you know,
your product in the hands of your customer,
that you don't get from like a CAB meeting or from a Zoom
call, you know?
>> John: Yeah, yeah.
>> And so being able to visit customers where they live,
where they work and kind of like understand what we can do
to make their lives better. Like that's going to,
I'm actually really excited to gettin back to travel.
>> If you could give advice to CTO, CISO,
or CIO or a practitioner out there who are,
who is who's sitting at their virtual desk or their physical
desk thinking, okay, the pandemic, were coming through
the pandemic. I want to come out with a growth strategy,
with a plan that's going to be expansive, not restrictive.
The pandemic has shown what's what works, what doesn't work.
>> Garth: Sure.
>> So it's going to be
some projects that might not get renewed,
but there's doubling down on, certainly with cloud scale.
What would advice would you give that person when they start
thinking about, okay, I got to get my architecture right.
>> Yeah.
>> I got to get my playbooks in place.
I got to get my people aligned.
>> Yeah
>> What's what do you see as a best practice for kind of the
mindset to actual implementation of data, managing the data?
>> Yeah, and again, I'm, I'm, this is not an original
Garth thought. It actually came from one of our customers.
You know, the, I think we all,
like you think back to March and April of 2020
as this thing was really getting real.
Everybody moved as fast as they could to either scale up or
scale scaled on operations.
If you were in travel and hospitality, you know, that was,
you know,
you had to figure how to scale down quickly and like what
you could shut down safely.
If you were like in the food delivery business,
you had to figure out how you could scale up,
like Chipotle hit two, what is it?
$2 billion run rate on delivery last year.
And so people scrambled as fast as they could to sort of
adapt to this new world.
And I think we're all coming to the realization that as we
sort of exit and get back to some sense of new normal,
there's a lot of what we're doing today that's
going to persist.
Like, I think we're going to have like flexible rules.
I don't think everybody's going to want to come back into
the office. And so I think,
I think the thing to do is you think about returning to
whatever this new normal looks like is like,
what did we learn that was good.
And like the pandemic had a silver lining for folks
in many ways. And it sucked for a lot.
I'm not saying it was a good thing, but you know,
there were things that we did to adapt that I think actually
made like the workplace, like stronger and better.
And, and sort of.
>> It showed that data's important, internet is important.
Didn't break, the internet didn't break.
>> Garth: Correct.
>> Zoom was amazing. And the teleconferencing
with other tools.
>> But that's kind of, just to sort of like,
what did you learn over the last 18 months that you're going
to take for it into the next 18 years? You know what I mean?
Cause there was a lot of good and I think people were
creative and they figured out like how to adapt super
quickly and take the best of the pandemic and turn it into
like a better place to work.
>> Hybrid, hybrid events, hybrid workforce, hybrid workflows.
What's what's your vision on Splunk as a tier one
enterprise?
Because a lot of the news that I'm seeing that's,
that's the tell sign to me in terms of this next growth wave
is big SI deals, Accenture and others are yours working with
and you still got the other Partnerverse going.
You have the ecosystems emerging.
>> Garth: Yep.
>> That's a good, that means your product's enabling
people to make money.
>> Garth: Yeah. Yeah, yeah, yeah.
>> And that's a good thing.
>> Yeah, BlueVoyant was a great example in the keynote
yesterday and they, you know, they've really,
they've kind of figured out how, you know,
most of their customers,
they serve customers in heavily regulated industries kind of,
and you know,
those customers actually want their data in a Splunk tenant
that they own and control and they want to have that secure
boundary around that.
But BlueVoyant's figured out how they can come in and say,
hey, I'm going to take care of the heavy lifting of the
day-to-day operations,
the monitoring of that environment
with the security. So, so BlueVoyant has done a great job
sort of pivoting and figuring out how they can
add value to customers and do, you know,
because they they're managing not just one Splunk instance,
but they're managing 100s of Splunk cloud instances.
And so they've got best practices and automation that they
can play across their entire client base.
And I think you're going to see a lot more of that.
And, and Teresa's just, Teresa is just,
she loves Partners, absolutely loves Partners.
And that was just obvious. You could,
you could hear it in her voice.
You could see it in her body language, you know,
when she talked about Partnerverse.
So I think you'll see us start to really get a lot more
serious. Cause as big as Splunk is like our pro serve and
support teams are not going to scale for the next 10,000,
100,000 Splunk customers.
And we really need to like really think about how we use
Partners.
>> There's a real growth wave. And I,
and I love the multiples wave in parallel because I
think that's what everyone's consensus on.
So I have to ask you as a final question,
what's your takeaway? Obviously,
there's been a virtual studio here where all the Splunk
executives and, and, and customers and partners are here.
TheCUBE's here doing all the presentations, live by the way.
It was awesome.
What would you say the takeaway is for this .conf, for the
people watching and consuming all the content online?
A lot of asynchronous consumption would be happening.
>> Sure.
>> What's your takeaway from this year's Splunk .conf?
>> You know, I,
it's hard cause you know, you get so close to it
and we've rehearsed this thing
so many times,
you know, the feedback that I got and if you look at
Twitter and you look at my Slack and everything else,
like this felt like a conf that was like kind of like a
really genuine, almost like a Splunk two dot O.
But it's sort of true to the roots of what Splunk was
true to the product reality. I mean, you know,
I was really careful with my team and to avoid any whiff of
vaporware, like what were, what we wanted to show was like,
look, this is Splunk, we're acquiring companies, you know,
43 major releases, you know, 100s of small ones.
Like we're continuing to innovate on your behalf as fast as
we can.
And hopefully this is the last virtual conf.
But even when we go back,
like there was so much good about the way we did this this
week, that, you know, when we,
when we broke yesterday on the keynote and we were sitting
around with the crew and it kind of looking at that stage
and everything, we were like, wow,
there is a lot of this that we want to bring to an in-person
event as well.
Cause so for those that want to travel and come sit in the
room with us,
we're super excited to do that as soon as we can.
But, but then, you know, there may be 25, 50,
100,000 that don't want to travel,
but can access us via this virtual event.
>> It's like a time.
It's a moment in time that becomes a timeless moment.
That could be,
>> Wow, did you make that up right now?
>> that could be an NFT.
>> Yeah
>> We can make a global cryptocurrency.
Garth, great to see you.
Of course I made it up right then. So, great to see you.
>> Air bump, air bump? Okay, good.
>> Okay. Garth Fort, senior vice president,
Chief Product Officer.
In theCUBE here, we're live on site at Splunk Studio
for the .conf virtual event.
I'm John Furrier. Thanks for watching.
>> All right. Thank you guys.
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