CHARLES: THE NATIONAL
BOYCOTT OF NIKE AFTER THEY CHOSE
KAEPERNICK FOR THE FACE OF NIKE.
NIKE'S SHARES FALLING MORE THAN
3%.
GOT TO START WITH YOU, LEE.
YOU DON'T THINK THIS IS A BAD
THING?
YOU THINK THIS IS NOT A BAD MOVE
ON THEIR PART?
>> I KNOW THE STOCK MOVED DOWN
TODAY AND THEY ARE DOWN 3%.
BUT LONGER TERM IT'S SMART FOR
THEM.
THEY KNOW WHO THEIR TARGET
AWEDINS.
THIS APPEALING IN THE ATHLETE IN
ALL OF US.
WE ARE SEEING THE CONSUMER, 8 IN
10 AMERICANS ARE MORE LIKELY TO
BUY A PRODUCT IF THEY THINK
THEIR VALUES ARE ALIGNED WITH
THE PEOPLE THEY ARE BUYING FOR.
PEOPLE SAYING I'M PRO FREE
SPEECH.
ALL THE THINGS WE ARE SEEING
WITH PEOPLE BURNING THEIR NIKES.
IT WILL BE OVER BY TOMORROW.
CHARLES: I GET WHERE MILLENNIALS
ARE MORE SYMPATHETIC TO COLIN
KAEPERNICK THAN THE OLDER
CONSUMERS.
BUT WHEN IT COMES TO NIKE AND
THE NFL, THE BIG-TIME MONEY
SPENT ON THE TICKETS AND THE
PARTIES AND THE PARKING LOT,
THOSE AREN'T MILLENNIALS.
GAMES.
KAEPERNICK'S JERSEY ON THIS LIST
>> THIS WILL HAVE RAMIFICATIONS
FOR THE NFL.
THIS HAS BEEN A CONTROVERSIAL
TOPIC.
I'M A VETERAN SO THIS IS AN
ISSUE THAT'S DEAR TO ME.
AMERICANS HAVE FORGOTTEN THIS
WAS INITIALLY SUGGESTED BY NATE
BAYER A SPECIAL FORCES VETERAN
AS A WAY TO SHOW RESPECT BECAUSE
TO SHOW HE WAS INJURED BY RACIAL
INJUSTICE.
I THINK THEY ARE ENJOYING THE
"DAILY CALLER."
AND HE SAID AS FAR AS SENDING A
MESSAGE, I THINK IT'S A TERRIBLE
MESSAGE THAT SHOULDN'T BE SENT.
THERE IS NO REASON FOR IT.
HAS EATEN THEIR LUNCH.
FROM A SMASHING THE SHARE AND
STOCK PERSPECTIVE.
ADIDAS UP 221%, NIKE UP 53%.
WAS THE GAMBIT WORTH IT TO CLOSE
THAT GAP?
>> ON THIS ANNOUNCEMENT MY FIRST
THOUGHT WAS THE SEC MIGHT WANT
TO MAKE AN INVESTIGATION INTO
NIKE'S MASSIVE CONTRIBUTION INTO
TRUMP'S REELECTION CAMPAIGN.
60% OF INDEPENDENTS THINK IT'S
INAPPROPRIATE TO KNEEL OR
PROTEST THE AMERICAN FLAG AND
OUR NATIONAL ANTHEM.
IN NIKE WANTS TO HAVE A GUY THAT
WORE SOCKS THAT PORTRAY OFFICERS
AS PIGS, KNOCK YOURSELF OUT.
MILLENNIALS, CONSERVATIVES, AND
CHARLES: THEY LOST THE SKETCHERS
A LONG TIME AGO.
NUMBER 7'' DOES STAND FOR "THE
NATIONAL ANTHEM" AND BUCKED HIS
ENTIRE TEAM.
POLARIZING.
DO YOU THINK COMPANIES SHOULD
KEEP GOING DOWN THIS PATH?
>> IT'S A TREND THAT COMPANIES
NEED TO TAKE A STAND.
IT USED TO BE THAT THEY WOULD
EVERY DECISION YOU MAKE FROM THE
BRAND OF COFFEE YOU CHOOSE IS
MAKING A STATEMENT ABOUT YOUR
VALUES AND POLITICS.
CHARLES: HOW GREAT THE PRODUCT
IS, THE VALUE OF THE PRODUCT,
THE OLD SCHOOL VALUE PROPOSITION
SHOULD USE IT.
>> I THINK CONSUMERS ASSUME AT
THE BASELINE IT'S A GOOD
PRODUCT.
IF YOU TAKE THIS AND LAYER ON
WHAT IT SAYS ABOUT ME AS A HUMAN
BEING, IF I'M DRINKING
IS GOING TO BE ONE OF THE
BIGGEST BOON TO THE MID-TERM
TURNOUT FOR THE REPUBLICANS.
THIS IS ANOTHER REASON WHY THE
PLAYER CANS ARE SO UPSET WITH
THE ELITE.
>> DO WE HAVE TO POLITICIZE
EVERYTHING.
THE AMERICAN PEOPLE ARE GETTING
TIRED OF THIS.
THEY WANT ESCAPISM WITHOUT
HAVING SOCIAL JUSTICE WARRIORS
CRAM EVERYTHING DOWN THEIR
THROATS.
LET PEOPLE ENJOY SPORTS FOR
SPORTS SAKE AND TV AND MOVIES