when will Amazon share the buy box What is going on Amazon sellers or hopefully
soon-to-be Amazon sellers my name is beau crabill and I've been song a-line
for over 10 years now I started out working on the side of my father's eBay
business until I wanted to take it over myself and then I did scaled it and I
want to scale it more so I got an Amazon and now I'm here talking to you
explaining you exactly how you can start selling on Amazon FBA in the online
retail business model now a question I've been getting a lot especially in
the past month or two months is when is it a good time to compete with Amazon
and be on the same exact listing on Amazon and win will Amazon share the buy
box now if you're not sure what I mean by the buy box it simply call it the
real estate where people actually get sales okay so if you're not in the buy
box you're not really getting sales and on some products Amazon will not let
anyone else be on the buy box okay we're going to talk about those instances but
there are some times where they will allow you to win the buy box okay and
now first off keep in mind is that there's thousands and tens of thousands
of products on Amazon where Amazon's not selling it at all okay so a big excuse I
hear from people's like oh Amazon's on everything no Amazon's
not on many things actually at all relatively and yes there are some
peroxide Amazon's on but this kind of leads right directly to the point where
I'm going to talk to you right now is explain to you kind of the background
information of when Amazon will not share the buy box and when they do and
then we'll go into the computer and show you the exact specifications of when
they will though they're not okay so now first thing when Amazon won't share the
buy box that means they pretty much have an exclusivity on that product okay and
that's usually with smaller brands so a big misconception people have is that oh
every single product that has a brand that Amazon's on it no it's only for
tiny brands and now what a lot of people do is because a lot of people will teach
in I guess selling brands on Amazon is go contact small manufacturers and the
problem with that is one people want big brands and two Amazon is usually selling
the small manufacturers there's never Amazon's never gonna be selling huge
huge brands okay now there's a reasons for it but it Larry financially makes
absolutely no sense for Amazon to go get exclusive deals or
have like nerf going to let amazon be the only retailer it makes no sense
you're never gonna see Amazon being the only seller of Apple you're not going to
see them being the only seller of Nikes Sony Samsung nature-made Hasbro Mattel
it Disney that's never gonna happen okay however it ends is where Amazon's not
gonna share the box again is when they have exclusive deal on it now when they
don't have an exclusive deal with them then that's gonna come to the aspect of
where Amazon can still be on the listing but if they do not have exclusive deal
with them then that means that you can actually undercut them and you can win
the buy box numbers at the time or they even share the buy box with you so what
I'm gonna do right now is we're gonna go into my computer and show you exactly
how that looks and how you can go tell if Amazon has an exclusive deal with the
person or the brand okay okay so I have three products right here I'm gonna show
you these three examples and for two of these Amazon will not share the buy box
and one of them Amazon will share the buy box okay so what I'm gonna do now is
let's first go over this Prok right here I'm gonna explain to you the reasons why
Amazon will not share the buy box okay so first off what I notice is that
price is $26 in amazon currently has the buy box so if you're not sure what the
buy box is you go on Amazon and the first price you see and in whoever's
price it just says right here is a person to buy box so if this says like
sold by Bose store and fulfilled by Amazon then I on the buy box but it says
ships from sold by Amazon Amazon has the black box okay but the next thing I
notice is that there's other sellers okay so either the sellers have no idea
what they're doing which isn't usually the case in Amazon
most Amazon sellers absolutely have no idea what they're doing or they're
sharing the buy box okay now first thing I notice that there's Amazon warehouse
deals in amazon.com so Amazon warehouse deals is just for used products but we
noticed there's a few sellers at 26 there's our 26 and then some higher so
obviously these people are not even be eligible to get the buy box because one
there someone fulfillment by merchant and to this person's
higher but these two people they might be thinking they're gonna rotate the buy
box they think okay however what notice is there it looks like there has
not been a time where Amazon has actually been sharing the by box and how
I know that is simply because looking at keep up
so if keepa is a Chrome extension so if you don't have keep it yet you should
for sure to get that you've got a it's a extension with chrome and what you can
look is if Amazon's always been on the listing and has never let anybody
undercut them or share it and that's not good and how I know that is if I open up
all the data we notice that Amazon's always on it okay
there's been another sellers because you can see here in this more historical
data we can see there's been other sellers okay however we look at these
pink dots it's always been Amazon and how I know that is if you hover your
mouse over to here it says Amazon now sometimes it might say a third-party
rights for example this dot right here says third-party but that's mostly
because Amazon was either back or it and then you can see right away they just
matched their okay so it looks like there was for a little bit than the
third-party didn't have the by box but in am so I'm just right away match so
that's not a good sign so if you just see here that basically Amazon is always
lining up with the orange line and the pink dots that is not a good sign
okay so just make that simple for you if you see the orange highlight always
directly matched up with the pink dots not a good sign okay however this next
product this is going to be another case where it's Amazon you don't want to be
with Amazon now don't worry there are times where you can actually share the
box the Amazon we're gonna done next example however this product right here
is as a lot of knows okay so first off we know as Amazon has the buy box
shipped from and sold by Amazon comp for $49.99 we go to the other sellers what
we notice is that amazon amazon amazon amazon amazon amazon amazon amazon so
only amazon's on this listing so that's one sign that's not good if Amazon is
leery the only seller however let's see if in the past there has been other
sellers and we look like here no amazon has literally been the only other seller
okay if you open up more historical data which is on keepa
you can notice on the little line it just the blue line just says one offer
count which means the amount of sellers so there's literally been one seller in
the entire time and you can see here it's just been Amazon okay so that's
gonna be assigned don't go for it and the reason why is because this is a
smaller brand okay this brand me re most likely has an
exclusivity on this product okay I bet you if I go to their quantity and go add
this units it's gonna show that they have Amazon has unlimited amount of
inventory and that's because me re is a small brand and they're allowing Amazon
just to sell it for them okay and most likely in this case too
you can see Umbra never heard of them before right I bet you amazon has
probably over 999 units because Umbra is probably selling exclusively to Amazon
okay so this last example Amazon will actually share the buy box and this
would be a great product to take Amazon on and you can see this is a big brand
name product Old Spice these past two examples were small
brands that's why I tell people you gotta be going for big big brand-name
products okay now the really cool thing about this example I'm showing you right
now it's just a few hours ago I actually pulled up these examples and actually
took a few screenshots of them because I was actually gonna use screenshots
instead of videos however what I noticed now is Amazon has the by box and
actually a few hours ago a third party seller had the buy box at just a dollar
cheaper can actually I took the screenshot of it and you can see right
here it is sold by special supply at $16.99 now special supply isn't on the
listing anymore because he's sold out however he was at a cheaper price and
Amazon did not undercut him or match him and they just let him be now that is the
only time where you want to be sharing the buy box with Amazon or even
competing with Amazon okay because actually you're not even be sharing the
buy box you're just getting the box with 100 of the time so special supply
he put his price at 16.99 he sold out Amazon they even bother to match him and
one from there so again let me just repeat that the only time you want to be
on the listing with Amazon is when you can undercut them and they won't match
we'll leave you alone okay and how I can actually prove that is you can see right
now and I mean the listing $17.98 but if we go into keep up we can see this has
happened several times in the past okay we can see right here and if you haven't
downloaded keep it yeah you know you need to but you can see it says Amazon
18 dollars and 49 cents you can see the pink dot it says right there
third-party 16.63 Amazon's in 18.49 and they're not undercutting okay I actually
really really like those deals cuz Amazon's almost like umbrella for kind
of keeping the market price accurate because if people can just undercut them
and people don't match that's fine so I don't really like that opportunities
however on the other aspects you see this prog right here when people are
undercutting Amazon just kept mashing because this is a smaller brand damn an
exclusive with that and Amazon just was to sell as many units as possible with
Old Spice it's a big brand Old Spice does not they care about Amazon but
Amazon's not that big of a client for them people don't understand is that
Amazon big but you would understand that normal retail brick-and-mortar is
actually way way bigger and it actually just makes no sense financially for
these huge companies to sell directly to Amazon have exclusive it makes no sense
but Amazon likes to not take advantage of smaller brands but sometimes it's
more beneficial for smaller brands to do that okay however what we can notice too
is to kind of prove you that special supply was selling it you can actually
open up the keep a data tabs and you can actually see that he had 30 units at one
point and he just had a few left and they went lower and lower had 6 left and
then you can see had one left and then sold out okay and that's special supply
so you can see right there he sold out he wasn't at $17.98 he just put his
price at 1699 Amazon didn't worry about him and just went from there okay so
just to recap this video the only time where you want to go compete with Amazon
it's where you can undercut the price and they don't match you because when
you undercut the price or not even to share the sales in Amazon you're only
you're gonna get hundreds on the sales but if there's other FBA sellers then
you'll share with FBA sellers but Amazon's not even getting the sales okay
now the times when you do not want to sell with Amazon is when it's a small
brand because usually for the small brand they most
likely have an exclusivity with that product okay with big brands Amazon is
not going and what never have and I can't say never but they're not going to
have an exclusivity makes literally no financial at all and economically it's
just stupid for any big brand to do that so I hope you like this video and make
sure give it a like make sure it's come down below what questions you do have
and just have a great day thank you so much for watching this video now if you
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