is adobe premiere dead now before you rage comment down below
hear me out because by the end of this video you may just agree with me
hey guys i'm rafael and welcome to the channel where our goal is to always fix it in camera and
then finesse it in post and i always appreciate the early thumbs up because honestly adobe
premiere is a great program but i believe its days are numbered and it all comes down to how adobe
set up their system let's all recall that premiere pro didn't really start to gain any traction until
apple switched from final cut 7 to final cut 10 in 2011 and many people switched over at that
time to premiere to what essentially became final cut 8. and premiere has had a great 10 year run
eating into the market share of most nles and to better understand what may happen with premiere we
first need to discuss how photoshop came into its prominence as the world leader in photo editing
because it may be the very same reason premiere will die a slow death photoshop in the late 90s
and early 2000s was the most recognizable name in photo editing but it wasn't the industry standard
yet it had stiff competition from coreldraw and corel paint pro at the time i recall that many
people were able to get their hands on educational versions of photoshop pirated versions and they
were using it for free to learn photo editing and as photoshop was gaining steam and popularity the
amount of people that grew up using the software for free was also rising and when these two waves
met the people that were starting their own design studios or agencies were hiring people that knew
how to use photoshop and not having to train them to use the software meant that they were able to
jump on projects right away and adobe didn't try too hard to prevent people from using the software
they only pursued studios that were trying to use it for free how many of you used an educational
version of photoshop growing up and how many of you landed a job because you knew how to use
those adobe products so remember this free aspect that propelled photoshop's growth it'll be really
important later in this video in the 2000s for editing software avid systems was the industry
standard and really expensive and final cut was that mid-tier nle that was a great affordable
program in comparison premiere pro in its current version was launched in 2003 and it wasn't even
on the top three behind media 100 and sony vegas and a few others the user base was already huge
for the adobe products photoshop illustrator and after effects so much so that it was hard for
adobe to slow down the cracked versions and when they switched to a subscription model many long
time users bought in for the first time paying month to month and everything else at the time
was either too expensive or sub-par to anything that adobe was able to offer as a full suite
photoshop is still considered a top application to photo editing but there are free or near-free
applications that are nipping at the heels for sure but i would say the photoshop is still
the most powerful and most used in the industry however the same cannot be said for premiere pro
as robust as premiere is and all the features it has it does have some serious competition
that i would say offer better features that are more desirable within the industry as a whole
and they are all for free if i was getting started today and i wanted to learn a non-linear
editing software something that has the same features that pros have access to
and no upfront cost and can work on the computer that i have right now a mac pc or even linux the
app i would go for is davinci resolve it is the exact same software used by industry pros to
produce some of the best content in the world there is no subscription and if you buy any
hardware from blackmagic design they offer the full studio version for free which only offers
a few more high-end features that typical users won't ever need blackmagic's resolve started out
as a color grading software only and over the last decade has turned into a full featured nle
and complete suite to not only rival but outpace the development of premiere pro
if features are looked at side by side davinci outperforms almost in every category
and it's free resolve is a non-linear editor that takes the best aspects of avid premiere and final
cut it's already the industry standard for color grading you can do motion graphics and vfx right
inside the app with the fusion tab it has a pro audio mixing suite built right in with fairlight
and can output any format you can imagine also did i mention it was free let's say you want to do the
same thing in premiere fine tuning the audio in audition or build more complex title animations
or do the effects in after effects oops you have to sign up for the full suite now you're at 600
a year every year i personally do a lot of work in after effects almost every single day i have
been paying for adobe products since the mid-2000s and i have been on the subscription since 2013 so
to date the subscription alone has cost me over 4 200 and will continue to cost me 600 a year until
they either lower or raise their prices and if you live and breathe in after effects fusion is
still a hard sell to switch over after effects is the industry standard for motion graphics
though cavalry is coming up the ranks to eat after effects is lunch but we're not here to
talk about after effects the speed at which the developers at blackmagic incorporate new features
is blistering and in the last 10 years they have been able to elevate resolve to one of the best
overall packages for content creation and they take the best features in all the nles and find
a way to incorporate them into resolve you can easily start on the cut page to make your first
edit and skip over all the other tabs right to the export and just learn the editing fundamentals but
when you're ready you can go to the edit tab and have access to more advanced functions then to the
color tab to grade your footage then to mix your audio then add motion graphics and skill stack
as you go but the application remains the same resolve is also written in modern day programming
language to be optimized for today's machines premiere pro is still living on its original
code that was written over 20 years ago that is why it feels slow and laggy and it's a bloated
app that's been brute forced to work on today's machines adobe is just beginning to adapt to the
modern software with adobe rush which i believe will eventually replace the current premiere pro
but that's years out and currently it's an imovie competitor and you still have to pay
a month subscription just to use it adobe's big struggle is that they are software first company
and blackmagic design is a hardware first company they make and sell all the components to build
out a full production facility with optimized hardware and software very similar to apple and
unlike premiere resolve isn't tied to a graphics card like nvidia or amd they try to maximize all
the graphics cards as soon as possible which means they can run on almost any system the benefit to
knowing resolve is that any aspect of production can be done in this application and future studios
will be created around the free collaborative workflow it will be really hard for adobe to
compete with such a powerful competitor who is just giving it away and they match their features
one for one currently there are many options for entry level editing but they all have a
pay-for-play model as software only resolve has all the features and with every release
they add even more so in five years it will be hard to beat it in any aspect both adobe and
apple will eventually need to provide a similar offer just like html5 came along and killed flash
i feel resolve will do the same to premiere unless adobe can continue to attract paid customers with
amazing new features listen i'm not sponsored by any of these brands but i have used them
extensively in professional and personal work and i've cut through the marketing bs and promises and
found the brass tacks with these nles i love after effects and i love photoshop there are
cheaper alternatives but these are simply the best for me but for editing if you want to future proof
your work and your potential resolve in my opinion is the very best option and it's only going to get
better the more people start using it and that is the strength of free that blackmagic has leveraged
in the same way that photoshop was in so many hands at the right time but blackmagic is doing
it with purpose what are your thoughts on the future of premiere pro do you feel adobe will do
anything to keep resolve at bay or is premiere pro dead and they just don't know yet as always thanks
for watching give me a big thumbs up subscribe i'm rafael i'll talk to you soon bye for now