LAUREN: CHERYL CASONE, HAVE A
GREAT TIME AT THE BIG GAME.
AND LET THE COUNTDOWN BEGIN
BECAUSE WE ARE TWO DAYS AWAY
FROM SUPER BOWL LVI.
THIS WILL BE THE THIRD TIME IN
HISTORY THAT THE BENGALS HAVE
MADE IT TO THE SUPER BOWL.
THEIR LAST APPEARANCE WAS DURING
THE 1988-89 SEASON.
PRO FOOTBALL HALL OF FAMER
ANTHONY MUNOZ WAS THERE THEN,
HE’S HERE NOW.
HE’S THE MAN IN THE YELLOW
JACKET, AND NEXT TO HIM, HALL OF
FAMER AND ENTERTAINMENT CEO
MICHAEL CRAWFORD.
GENTLEMEN, THANK YOU FOR COMING
ON.
>> THANKS VERYING IF US.
LAUREN: ANTHONY, CLEARLY, YOU
THINK THE BENGALS ARE GOING TO
WIN, RIGHT?
WHAT’S IT LIKE FOR THE TEAMS
RIGHT NOW?
>> RIGHT NOW IT’S A MATTER OF
IT’S A COUPLE OF DAYS BEFORE THE
GAME, AND IT’S LIKE, OKAY, LET
ME GET DRESSED, LET’S GO OUT AND
IS PLAY A FOOTBALL GAME, IT’S
BEEN LONG ENOUGH.
NOT ONLY HAS IT BEEN LONG ENOUGH
SINCE THE TEAM’S BEEN IN THE
SUPER BOWL, BUT TWO WEEKS BEFORE
THE BIG GAME, I’LL NEVER FORGET
SITTING THERE ON FRIDAY AND
SATURDAY SAYING, OKAY, LET’S GO.
WE KNOW THE TEAM WE’RE PLAYING
AGAINST, LET’S JUST GO DO IT.
LAUREN: THREE TIMES THE CHARM,
RIGHT?
>> I HOPE SO.
I BELIEVE IT WILL BE.
LAUREN: MIKE, TELL ME ABOUT YOUR
RESORT THAT YOU’VE BEEN OPENING.
YOU’RE STILL NOT TOTALLY OPEN IN
OHIO AROUND THE HALL OF FAME.
>> YEAH, ABSOLUTELY.
WE’VE GOT TO CREATE A HOME FOR
THIS GUY.
[LAUGHTER]
WE’VE BEEN GOING LIKE
GANGBUSTERS.
CONSTRUCTION CONTINUES EVEN
THROUGH COVID, WINTER WEATHER
AND EVERYTHING ELSE YOU CAN
IMAGINE.
WE’VE OPENED A FEW NEW
FACILITIES, AND THIS YEAR WE’RE
OPENING A BRAND NEW INDOOR
FACILITY, THIS GREAT DOME
ARCHITECTURE WHERE WE’LL PLAY A
LOT OF INDOOR SPORTS.
WE’VE GOT HUNDREDS OF THOUSANDS
OF KIDS COMING PLAYING EVERY
SINGLE YEAR, AND ANTHONY’S COME
UP AND COACHED THEM.
FINISH WE’VE GOT OUR RETAIL FAN
ENGAGEMENT ZONE, SO LOTS OF
EXCITING STUFF.
THIS IS GOING TO TO BE THE YEAR
WHERE WE REALLY TURN THE SWITCH
ON AND HAVE A DESTINATION FOR
OUR GUESTS AND FANS TO ENJOY.
LAUREN: HOW DID YOU GUYS HOOK UP
WITH DOING THIS.
>>
>> I MEAN, THE CITY ITSELF
CREATED THIS VISION AROUND THE
HALL OF FAME, AND I GIVE THEM A
LOT OF CREDIT.
I JOINED, I HAD DONE THIS WITH
DISNEY MULTIPLE PLACE, BUT IT
JUST MADE A LOT OF SENSE.
PEOPLE WERE COMING TO THE
BIRTHPLACE OF PROFESSIONAL
FOOTBALL, BUT WE WEREN’T GIVING
THEM A PLACE TO STAY AND PLAY
AND BE ENTERTAINED.
YOU HAVE ALL OF THESE WONDERFUL
HALL OF FAMERS COMING BACK EVERY
SINGLE YEAR REALLY INFORMED IN
THE SUCCESS OF THE THE HALL OF
FAME, IT JUST MADE SENSE TO
CREATE A COMPANY THAT COULD TAKE
ADVANTAGE OF THAT BRAND IN
PROFESSIONAL FOOTBALL, AND
THAT’S WHAT WE’VE BEEN DOING NOT
ONLY PHYSICALLY WITH
DESTINATIONS, BUT THE VIRTUAL
EXPERIENCES WE’RE CREATING AS
WELL.
LAUREN: ANTHONY, I KNOW YOU
HEARD THE REPORT, AND CHERYL WAS
TALKING ABOUT IN THIS BEING THE
CRYPTO BOWL WITH ALL THISSING
BIG MONEY COMING IN FROM CRYPTO
CURRENCIES, AND I HEAR YOU GUYS
HAVE AN NFT?
>> THAT’S BEING WORKED ON.
I THINK MIKE CAN ADDRESS THAT.
THEY PUT IT TOGETHER, THEY BRING
IT TO US, AND IT SHOWS US THE
TYPE OF WORK THAT MIKE AND HIS
STAFF IS DOING AT THE HALL OF
FAME VILLAGE POWERED BY JOHNSON
CONTROLS.
I’M EXCITED BY ALL THE PROGRAMS
THAT THEY’RE PUTTING TOGETHER,
ESPECIALLY ONE, BECAUSE WE HAVE,
I MEAN, YOU TALK ABOUT -- I
FORGET HOW MANY EXACTLY GUYS,
BUT 354 IN THE HALL OF FAME.
THERE ARE NOT THAT MANY ALIVE.
WE LOSE SOME EVERY YEAR.
BUT TO HAVE THIS PROGRAM, I’M
EXCITED ABOUT IT.
LAUREN: WHAT WOULD THE NFT BE
OF, MIKE?
>> WELL, IT’S GOING TO BE OF
LOTS OF THINGS.
THE PLAYERS THEMSELVES, BUT WE
JUST ANNOUNCED TODAY A BRAND NEW
PARTNERSHIP WITH THE HALL OF
FAME AND A COMPANY CALLED I GOT
IT, AND WE’RE ALREADY STARTING
WORK.
YOU HAVE TO REMEMBER, INSIDE THE
HALL OF FAME WE HAVE OVER 50
MILLION PIECES OF ARTIFACTS THAT
HAVE NEVER SEEN THE LIGHT OF
DAY, AND THIS IS ALWAYS
SOMETHING THAT I SAID.
YOU KNOW, WE HAVE THE
RESPONSIBILITY TO THESE FANS ALL
OVER THE WORLD TO BE ABLE TO
GIVE THEM ACCESS TO THIS STUFF.
AND NOW YOU CAN CREATE THESE
DIGITAL COLLECTIBLES, THESE
NONFUNGIBLE TOKENS, AND SO WE
CAN SHOW THEM ANTHONY’S JERSEY,
ONE OF A KIND, WORN IN THE SUPER
BOWL, AND THEY CAN OWN THAT
DIGITALLY.
SO WE’RE EXCITED TO LAUNCH THAT
PARTNERSHIP.
WE CONTINUE TO LAUNCH OUR PLAY
CARDS AND OUR PLAYBOOKS, SO
WE’RE BUILDING THAT BUSINESS,
AND IT’S ONE THAT’S GROWING.
IT’S MILLIONS OF DOLLARS.
LAUREN: ANTHONY, WHO DO YOU
THINK THE NEXT TOM BRADY IS, THE
GREATEST PLAYER OF ALL TIME?
I’M ASKING YOU THAT TODAY WHEN
AARON RODGERS, YOU KNOW, NAMED
FOR THE FOURTH TIME MVP.
WHO’S THE NEXT HOT, BIG TOM
BRADY?
>> YOU KNOW, I DON’T WANT TO
SOUND BIASED OR ANYTHING, BUT
THERE’S THIS YOUNG MAN --
[LAUGHTER]
THERE FROM OHIO, NUMBER 9, JOE
COOL --
[LAUGHTER]
WE CAN SAY BURROW.
I MEAN, I JUST LOVE EVERYTHING
ABOUT THIS KID.
HE’S BEEN COMPARE TO BRADY, HE’S
BEEN COMPARED TO A YOUNG JOE
MONTANA.
OF COURSE, IT’S ONLY HIS SECOND
YEAR, BUT HE’S IN THE SUPER
BOWL.
I THINK IF HE STAYS HEALTHY AND
CONTINUES ON THE TRACK THAT HE’S
GOING, I DON’T KNOW IF THERE’S
GOING TO BE ANOTHER TOM BRADY,
BUT MAYBE HE’S ANOTHER THAT’S
CLOSE TO A TOM BRADY, AND I
GUESS WHEN YOU GET CLOSE TO
WINNING SEVEN SUPER BOWL RING
ARES, MAYBE YOU COULD SAY, HEY,
ANOTHER TOM BRADY.
JOE BURROW, I THINK, IS THE
TOTAL PACKAGE.
LAUREN: I SECOND THAT.
BIG FAN.
ONE MORE QUESTION FOR YOU GUYS.
THE FATHER’S DAY FESTIVAL, WHAT
EXACTLY IS THAT?
>> I TELL YOU WHAT,
EXCITEMENTING.
THE FATHERHOOD INSTITUTE IS
PARTNERING WITH THE HALL OF FAME
VILLAGE POWERED BY JOHNSON
CONTROL JUNE 17TH, 8TH AND 19TH.
-- 18TH AND 19TH.
WE’RE HAVING A WEEKEND JUST TO
HAVE THE FATHERS COME AND ENGAGE
WITH THEIR KIDS.
FRIDAY NIGHT WE’RE GOING TO HAVE
THE BIGGEST MOVIE NIGHT EVER IN
THE STADIUM, AND THEN SATURDAY
WE’RE GOING TO HAVE A FULL DAY
OF INTERACTIVE ACTIVITIES FOR
THE DADS TO ENGAGE WITH THEIR
KIDS, TO JUMP INTO THEIR WORLD,
SPEND THAT TIME.
BLOCK EVERYTHING OUT AND JUST
SPEND THIS TIME WITH THE KIDS.
WE’RE TALKING FATHERHOOD
FESTIVAL, BUT WE’RE NOT GOING TO
LEAVE THE MOMS OUT.
WE’RE GOING TO HAVE SOME TENTS
SET UP ON THE FIELD, AND WE’RE
GOING TO HAVE SPA DAYS FOR THE
MOMS AS THE DADS ARE TAKING CARE
OF THE KIDS.
JUNE 17TH, 18TH AND 19TH AT TOM
BENSON HALL OF FAME STADIUM AT
THE HALL OF FAME VILLAGE POWERED
BY JOHNSON CONTROL.
IT’S GOING TO BE A GREAT
WEEKEND.
LAUREN: ENJOY THE EXPERIENCE.
GO AHEAD, MIKE.
>> THE ONLY THING I WAS GOING TO
ADD TO THAT IS YOU SEE HOW WE
CAN CREATE AN EVEN BIGGER
DESTINATION THE EXCITEMENT AND
THE PASSION OF THESE HALL OF
FAMERS TRANSCENDS FORTH AND
BRINGS A PLACE AND A SENSE OF
PLACE TO WHAT WE’RE DOING.
SO HAPPY TO HOST THESE KINDS OF
EVENTS.
LAUREN: AND YOU KNOW WHAT, MIKE?
SPORTS BETTING IS LEGAL IN OHIO,
SO EVEN MORE GOOD THINGS ARE
COMING YOUR WAY.
>> ABSOLUTELY.
LAUREN: MIKE CRAWFORD, ANTHONY