WITH
WITH A
WITH A SPECIAL TOPIC. >> THANKS THIS IS A SERIOUS
STORY.
STORY.
STORY. OCTOBER IS NATIONAL S.I.D.S.
AWARENESS MONTH.
AWARENESS MONTH. IT STILL THE NUMBER 1 KILLER
AMONG BABIES.
AMONG BABIES. IT IS HORRIBLE.
WE WANTED TO HIGHLIGHT SOME
GROUNDBREAKING WORK BEING DONE
BETWEEN MICROSOFT DAD AND
SEATTLE CHILDREN'S, REALLY,
THEY COULD BE THE WORLD'S BEST
CHANCE AT ENDING S.I.D.S..
ALSO POSITIVE BECAUSE THEY ARE
DOING IT IN A WAY THAT IS FUN
AND HEARTFELT AND YOU CAN GET
INVOLVED.
INVOLVED.
INVOLVED. >> SUPER AND EXCITING AND FUN
AS YOU UPLOAD YOUR CHILD'S
FIRST STEPS, THE TIME IN YOUR
LIFE WHEN YOU GET THAT AMAZING
SMILE. THE VIDEO OF YOUR
CHILD'S FIRST STEPS IN PEOPLE
VOTE ON THE VIDEOS FOR THE
CUTEST CHILDREN AND IT SHINES A
LIGHT ON THE SERIOUS ISSUE
SUDDEN INFANT DEATH SYNDROME.
>> UNFORTUNATELY YOU HAVE A
PERSONAL STORY?
PERSONAL STORY? DO YOU MIND SHARING.
>> NO I DON'T MIND AT ALL.
THE RESEARCH GUILD MY WIFE
HEATHER AND I FORMED IS NAMED
AFTER OUR SON, AARON.
HE WAS BORN LIKE EVERY OTHER
CHILD, 15 YEARS AGO OCTOBER 6,
RIGHT HERE. THINGS WERE AMAZING
FOR ABOUT SIX HOURS WHEN
TRAGEDY STRUCK. HE STOPPED
BREATHING ABOUT SIX HOURS LATER
LATER.
LATER.
LATER. TWO DAYS LATER ON OCTOBER 8,
THIS PAST SATURDAY, AARON
PASSED AWAY. JUST SO YOUR
AUDIENCE UNDERSTANDS, S.I.D.S.
IS THE NUMBER 1 CAUSE OF DEATHS
FROM INFANTS ONE MONTH TO ONE
-YEAR-OLD. A SERIOUS PROBLEM IN
THE UNITED STATES AND
WORLDWIDE.
WORLDWIDE. IS THE NUMBER 1 CAUSE OF DEATH
NOT JUST THE UNITED STATES BUT
ALL DEVELOPED NATIONS AND
BASICALLY IT MEANS DOCTORS
DON'T KNOW WHY. THEY RAN AN
AUTOPSY AND HERE WE ARE 15
MONTHS LATER WE STILL DON'T
KNOW WHY. THE GOOD NEWS AND I'M
MORE OPTIMISTIC THAN I'VE BEEN
IN MY LIFE, MICROSOFT AND A
SEATTLE AT -- AND A SCIENTIST
AT SEATTLE CHILDREN'S FORMED A
PARTNERSHIP AND WE ARE
ATTACKING THE PROBLEM HEAD-ON.
IN THIS CAMPAIGN 100% OF THE
MONEY GOES TO RESEARCH.
THERE'S NO STAFF, NO OVERHEAD
AND TOGETHER WE ARE BUILDING
THE FIRST INFANT GENOME DATABASE
WITH A FOCUS ON INFANT
MORTALITY IN THE UNITED STATES.
>> HOW CAN PEOPLE LEARN MORE
ABOUT WHAT YOU ARE DOING?
AND ALSO THE CAMPAIGN IN
GENERAL?
GENERAL?
GENERAL? >> ALL YOU HAVE TO DO IS GO TO
WWW.FIRST STEPS FOR S.I.D.S.
ORG. WWW.
ORG. WWW.
ORG. WWW. GIVE TO STOP S.I.D.S.
AND YOU WILL SEE THE MOVEMENT
AND THE WORK.
>> WILL HAVE TO SPEND MORE TIME
ON THE MOVEMENT FOR SURE.
>> ABSOLUTELY.
>> ABSOLUTELY. >> SO SORRY YOU HAVE THIS
PERSONAL EXPERIENCE.
PERSONAL EXPERIENCE. THAT WOULD LEAD YOU TO THIS
CAUSE BUT I HOPE IT HELPS OTHER
PEOPLE. I'M LOOKING FORWARD TO
THE CAMPAIGN.
THE CAMPAIGN. >> THE WAY I LOOK AT IT IS MY
SON DIED, HERE FOR TWO DAYS ON
THIS EARTH BUT LOOK AT WHAT
HAPPENED RECENTLY IN SEATTLE
WITH MICROSOFT OVER 50
RESEARCHERS, TOP MEDICAL
RESEARCHERS CAME TO ACCRA SOFT
TO WORK WITH THE MOST
COMPASSIONATE DATA SCIENTISTS
IN THE WORLD. TOGETHER THEY ARE
WORKING TO SOLVE THIS TERRIBLE
MYSTERY.
MYSTERY.
MYSTERY. WE WILL SOLVE THIS.
I'M SUPER OPTIMISTIC WE ARE
HEADED IN THE RIGHT DIRECTION
AND I HOPE YOU AND THE AUDIENCE
WILL PARTICIPATE IN THIS
CAMPAIGN.
CAMPAIGN.
CAMPAIGN. AN EASY WAY AND A FUN WAY TO
GIVE BACK THE JOY, THE
INCREDIBLE MOMENT IN YOUR
CHILD'S LIFE OR GRANDCHILD'S
LIFE.
LIFE.
LIFE. >>
LIFE. >> THANK YOU SO MUCH.
WE APPRECIATE YOU BEING HERE
AND ALSO FOR ALL THE WORK YOU DO
.
.
. >>
. >> THANK YOU SO MUCH.
REALLY A PLEASURE.
>> I LOVE JOHN AND THE WORK HE
IS DOING.
IS DOING.
IS DOING. IF YOU WOULD LIKE TO BE PART OF
THE CAMPAIGN, SEND YOUR BABY'S
FIRST STEPS AND OF COURSE LEARN
MORE ABOUT S.I.D.S.
THERE ARE LOTS OF GREAT PRIZES
TOO.
TOO.
TOO. TEXT