I want to share with you my biggest strategies for selling high ticket
including the most common misconceptions that entrepreneurs have about pricing their offers.
For a moment, let's look at life before and after selling high ticket. Let's imagine okay you're
selling low ticket, things that are low cost low investment and you might think that you're serving
more people because if I price lower, more people can afford it, I'll be able to reach more people.
But you're actually serving people at a higher level and giving them the highest transformation
when you charge a higher price. People who pay more pay more attention and the transformation
is in the transaction. I don't blame you, a lot of people think that. I even did at one point thinking
if I make it free or low price, I'll be able to reach more people but the reality is by putting
a dollar sign in front of what you do, people will pay, they will pay more attention. When
people are emotionally and financially invested, they're more invested in getting the result so
what I want to introduce to you is the concept of pricing yourself expensively affordable. When
people are more invested, they're more likely to get the results and then they're more likely
to rave about you. This overall is then going to help with your sales, you get more social proof, you
have clients who are thrilled with what they've gotten from you. So we want to make sure that your
offer is irresistible and expensively affordable. What I mean by that is it's expensive enough that
they've got some skin in the game, that they're invested that they're like I gotta get my money's
worth out of this. It's not something that they got for free and think uh, maybe I'll get to it later.
It's affordable enough that it's been positioned that it's an exchange that they're seeing so much
value in what they're getting that they're going to care about the investment because if you make
yourself too cheap, sometimes people will also not respect that. I had a videographer once that I was
going to hire and I asked him how much he charged and he had all this amazing equipment, he'd worked
with celebrity level people and he finally came to me and said $20 an hour where I had fully expected
him to be like hundreds or thousands of dollars. So in that, it made me also second guess is he
less experienced? Did he lie to me about his experience? Is he an amateur? So, you want to make
yourself at a place that's expensively affordable. Expensive enough that they've got skin in the game,
affordable enough that it still makes sense for the value that they're receiving. Your
offer should be an exchange of value that the purchaser, your client, feels like they're getting
the better deal. Even at a high ticket offer, it should feel like a no-brainer, an obvious choice.
My friend Alex Hermosi wrote this book How To Make Offers So Good People Feel Stupid Saying No
and this is a great book for you to read because he's someone that has made hundreds of millions
of dollars by selling high ticket. And honestly the first time you start selling high ticket,
it might feel a little bit nerve-wracking that you're like are people going to say yes to this?
Well you need to validate your offer. Make sure that what you're selling is valuable
to the purchaser, that they're getting more value in exchange for what they're making. Whether you're
selling a chocolate bar or a luxury vehicle, it has to feel like a good value exchange. In Alex
Hermosi's book, he gives this example of buying a vehicle. Let's say someone's trying to sell you a
junker vehicle for like ten thousand dollars, you'd be like absolutely not, that's not worth that money
but if someone's trying to sell you a brand new Mercedes Benz for ten thousand dollars, you will
do whatever it takes to find the money to buy that because you know there is way more value in
that than what they're asking from. My friend Brad Gibb from Cashflow Tactics also gives this example
that I'd love to share. Let's say one person has a dollar bill and one person has a chocolate bar. The
person with the dollar bill thinks the chocolate bar is more valuable, they're hungry, they have a
sweet tooth. The person with a chocolate bar thinks the money is more valuable, that's what they want
in exchange for their chocolate bar. They will give that value so they can put that money in
their pocket and spend it on something that is of more value than what they have in their hand, the
chocolate bar right now. That was an exchange that made both of them feel like they had a good deal
which makes it a good value exchange. So your offer needs to be expensive enough that the customer
feels like they're getting something really valuable but affordable enough that it's an easy
yes for the customer. I'm going to tell you a story of the first time I sold high ticket and what I
learned but first, go ahead, make sure you subscribe to this channel if you haven't already. I post new
videos about video marketing and scaling your business to seven figures every single week and
there's something for every industry so go ahead, click that red subscribe button before we move on
to the first time I sold high ticket. The first time I sold high ticket, I ran a beta program. This
was a program where I wanted to teach people how we create a cash flow system with YouTube
that will generate leads on autopilot and turn viewers into high ticket buyers. So, I put out to my
audience saying this is going to be a course that we're going to sell in the future for ten thousand
dollars to teach you how to sell high ticket from your YouTube channel. You'll be able to make your
money back immediately and turn your business into a six, seven, even eight figure business
very easily. We do have clients that make over 10 million dollars a year with these strategies so
I positioned the program, I laid out the curriculum so I could teach it live but because it was a beta,
I made this very transparent that this is a beta, is the first time we're testing this curriculum
and I only want 10 people in the program as my beta test group. I said it's normally
going to be $10,000 but in beta it's going to be 7,500 and you get to learn from me live
and I get feedback from you so that you can help make this the best program ever. A lot of
people think that they have to create the entire offer before bringing it to market and sometimes
they never even start because they think it has to be perfect and they finally launch it
and no one buys it. And it's not that it was wrong, it's that it might have just needed some
optimization, some tweaks to the marketing or the messaging but instead they think the offer is
invalid, they've wasted so much time and money before they finally launched it and they just
thought it didn't work. You can validate your offer by running it as a beta. Offering it at
a level where you get paid to make it and then your customer gets a discount and more customized
support from you. It's a win-win. And then once you validate the offer like once I ran this beta,
I sold out, we got our 10 people into it. By the end of it, they all got amazing results. I had
testimonials and case studies and people saying this program is amazing. Now that I've validated
that offer, I can run new marketing campaigns and new front ends to it. You can have things like
a live launch, a challenge, a webinar. You always need to give your audience an urgent reason to
sign up. They need urgency and scarcity. They need to perceive it as a must-have, not a
nice to have and that you're the one to trust to provide them this value. Whether you've validated
and now you're selling and scaling your high ticket offer and want to sell it consistently
or if you want to run a beta and start to sell a high ticket, I have a free private
training where I'm going to show you some of the different ways to create these cash flow systems
that can sell your high ticket consistently. I'll actually give you access to my highest performing,
most revenue generating campaigns that you can plug and play into your business and your YouTube
channel to maximize lead generation and sales. So, click the link in the video description below to
attend my next free private training where I'll be showing you exactly how to send leads from
hello to high ticket. Congratulations on making the decision to be, what's the title of this? Huh?
I want to share with you my biggest strategies for how to...
Your offer should be an exchange of value that your purchaser feels like they're getting
the better, their little deal. In Alex for Moses book, he gives example. My friend
Brad Gibb from cashflow tactics- my friend Brad Gibb from tech. Oh my gosh, cash flow tactics.