today I want to share something with you that crossed my mind there arising from
a tweet I saw the other day on Twitter obviously the tweet was from the Law
Society of Ireland and they are looking for a solicitor and the client in to
participate in a video that will make a video about the conveyancing process and
it's going to be a two-minute video and it's going to be made by a digital
marketing agency and it's proposed to make it in August they're looking for a
solicitor and looking for a client to engage in it and obviously the thrust of
the video will be the role of the solicitor in the conveyancing
transaction etc now this is july 2019 I don't want to blow my own horn or sound
boastful or anything but before I hit record on this particular video before I
commence this discussion I checked YouTube and I've got 65 videos
conveyancing and buying property and helpful hints and tips for people who
are buying property in Ireland and selling property in earth in other word
both sides of the transaction something useful 65 videos I've had thousands of
1000 of views the first video was made in 2015 so the point I'm making is that
when you're a small guy like me you know a small operator if
nimble and listen make videos try things in their business
without the need for a big hobo coma that lead for a digital marketing agency
though the need for advertisements or invitations on Twitter or anywhere else
for people to participate bottom line is that if you have something useful to say
there's been nothing stopping anybody including me for the last number of
years putting out the phone and making a video making something useful making
something useful and saying on YouTube and on Facebook and on anywhere else
here I made this might find it useful so I made a video not too long ago called
most of the achievers are gone and in that video I explained how years ago you
used to need somebody's permission to make video you used to need some of this
permission to publish an article we used to meet somebody's permission to become
an expert to do all sorts of things you don't
because social media digital marketing gives you the opportunity to make
produce on that's useful that you can hand show or
make available through the potential client and say here amid this might find
it useful that's the first thing and a small and nimble is trying to grow your
business don't information we don't need to worry
about gay people by and large go ahead say today July 19 of 65 videos
on YouTube about property buying and selling property and I have made the
first one in 2015 which is obviously four years ago that's the first thing
the second thing is if you are a small operator and indeed if you're big
operator but if you're a small operator you may be concerned about awards or you
may be concerned about clients my strong recommendation is get the plants grow
your business the choir clients do things for clients make stuff that's
useful sheriff make yourself invaluable deliver
value in advance forget about words because the person
that you're going to help whether it's what a family law issue whether it was
its with buying a house whether it's with the restoration of driving license
whether its costly maintenance access whether it's divorce
whether it's probate wills those people couldn't give a rat's ass what Awards
they're concerned about can you help how can you show how can you show that you
can help them you can show by giving them something useful in advance
creating useful content be it blog post be a podcast be the video and delivering
value in advance so they are my to its tips for today get peak keepers by and
large are gone and it's great that the last city and I was deciding to make a
video about conveyancing residential property of course you know you don't
need this big hubba-hubba to create useful content for the people that you
want to serve and to if you're a small guy like me and you want to build your
business real business forgettable rewards get clients hope you find this
useful if you don't give a thumbs up down below