- SEO is most certainly one of the best parts
of inbound marketing.
So let's talk about a bit more
about what inbound marketing actually is.
(upbeat music)
Hi everybody,
my name is Paul Carey
and I'm an SEO consultant here at Launch Site Boost.
And today I wanna talk to you about inbound marketing.
What exactly it is,
how you confer to optimize your inbound marketing.
Inbound marketing is when you're attracting customers,
leads, clients to your website
and you don't actually have to go out and search for them.
For example,
you're not doing any paid advertising,
you're not actually going out and telling people
and directing them to your website.
They're finding you organically.
These are inbound marketing tactics.
Now, of course,
SEO falls under inbound marketing
because when somebody searches for something
that you do or a service that you can offer,
well, if you optimize your website correctly,
you will then show up in the search results
and then that person will more than likely,
if they really seriously want to use your product
or service,
they'll actually become part of your sales funnel.
They will be part of your ecosystem.
And that's all from inbound marketing.
Now, there are a few different steps
that you need to optimize for,
in regards to your inbound marketing,
which are attract, engage and delight.
So let's talk about them all separately here.
The first one in this case, is attract.
Now, like we mentioned a moment ago,
if you have optimized your website correctly,
for particular search terms that you want to show up for,
well, when someone searches that,
you're more likely going to show up in the search results.
As an example, if you were,
like we always mention chiropractor in Boston,
if someone is searching that particular term
and you show up,
you have then optimized your page
for chiropractor in Boston.
You have already optimized the attract section
for your inbound marketing.
Now moving onto the next section, which is engage,
it's one thing to have your website appear
in search results.
But if somebody clicks onto that
and then they bounce off,
meaning, they've left your website straight away
because they can tell instantly
that you're not the particular product or service
that they're looking for or perhaps,
you don't just seem too trustworthy from your website.
So now you need to optimize the engage section
of your website.
So in that example,
somebody may want to see some home remedies
or some examples of exercises
they could do at home that will reduce their back pain.
And if they're still having trouble,
although it's much better than what it was previously,
well, they've already now got an element of trust with you.
They already know, like, and trust you.
You've helped them previously,
and you're going to be able to help them again
in the future and they know this.
So now you've got the engage section
of your inbound marketing down to a T.
And the last part is your delight.
You need to highlight and optimize the delight section
of your inbound marketing.
Now we've slightly covered this
when we mentioned that you might give
some particular exercises or home remedies
that they could try,
that can help to ease their pain at home,
without actually having to contact you.
And you've given that information to them free
over your website.
But again,
that's not really going to solve their problem
and you have the real solution for them
because you know exactly what to do
and where to actually find their pain
and how to resolve it for them.
How you can at least reduce it significantly for them.
Now, again,
they already have been attracted to your website,
they've engaged with your website
and they know more than likely,
that you're going to be able to delight them
with the service that they can offer.
So now you've already brought them to your website,
you've got the attract version down.
You've engaged with them on your website,
and maybe they've tried some of those home remedies
and they're a little better, but they're not great yet.
And they know if they need your services,
a professional to actually really help them,
and now they're going to use the delight section
because when they do actually go ahead
and use your services,
and then they hand over money become
a paying client or customer for your business,
well, that means that you've got
the delight section down as well.
Now, if they're extremely delighted
for what you've offered to them,
how you've been able to help them
to solve a particular problem for them,
well they'll also then leave a good testimonial
or a Google review or whatever it may be.
So you've got all the elements down
for your inbound marketing.
Now this helps also with the rest of your inbound marketing.
If someone has been so delighted
with what you've offered,
covering the delight section,
and they then leave a good review for you,
well then, that's helping your attract section as well.
Which is gonna help people go onto your website
and engage with it.
So, just like the pillars of SEO,
all of these sections of inbound marketing,
they also work together as well.
So, why should you actually focus on inbound marketing
as opposed to outbound marketing?
Well, inbound marketing has a couple of small benefits
and I say small,
but they're really big benefits if you think about them.
And the first one is higher conversion rates.
It's been shown time and time again,
that if someone is searching for you,
rather than you approaching them,
or you disrupting their newsfeed on Facebook,
for example, with an ad or whatever may be,
even if it's a targeted ad,
if that person has actually gone out,
and they've been the one searching
for your product or service,
they've been the one looking for what you can provide
and solutions that you can solve for them,
well then that means that they're more than likely
going to convert
and there's a much higher conversion rate
for inbound marketing.
Now, the other benefit of inbound marketing
kind of goes hand in hand with what I've just mentioned
in regards to higher conversion rates,
but it usually leads to better quality customers or clients.
Now, what I mean by this is,
you're not really going to get tire kickers.
You're not just gonna get people asking
kind of smaller questions
that don't really lead anywhere.
That they're kind of just,
I suppose you could say wasting your time
with emails back and forth,
but they're actually gonna be people
who want to use your services,
who are happy and see the value in what you offer
and they're happy to pay the prices
and they're going to be better quality customers
and higher quality leads that are coming in to your website.
So that was a bit of a shorter video today,
but we did want to touch on the topic of inbound marketing,
what it is, and how you can further optimize for it,
because it really does fall
under what we do here as an SEO agency.
So please do feel free to leave a question
or a comment below.
We'll do our very best to reply to each
and every one of them.
Was there a particular inbound marketing tip that we missed,
that you might be able to share with us
and the rest of the community?
And if not, that's not a problem at all.
Hopefully you got some value from this video.
But other than that,
Hopefully we'll chat soon.
But bye for now.