>>VIC MICOLUCCI: SUPER BOWL 55 WAS HISTORIC IN MORE WAYS THAN ONE THE COMMERCIAL SPACE WAS
SOMEWHAT HISTORIC AS WELL
WITH SOME MAJOR VETERAN SUPER
BOWL ADVERTISERS LIKE BUDWEISER
COCA-COLA AND PEPSI SITTING OUT
THIS YEAR. BUT MANY BUSINESSES FOUND WAYS TO ADDRESS THE CHALLENGES OF THE PAST YEAR.
>> AND YOU CAN
>> BUT US AND YOU KNOW
>>VIC MICOLUCCI: THAT COMMERCIAL WAS FOR INDEED, JOINING US THIS
MORNING TO DISCUSS THE
COMMERCIAL AND MANY OTHERS THIS
MORNING RENAY DAIGLE THE
PRINCIPAL OF DAIGLE CREATIVE
GOOD MORNING TO YOU HOW ARE
YOU RENEE.
>> I’M DOING GREAT. THANKS NICE
TO SEE A GOOD TO SEE YOU
VIRTUALLY THERE.
>>VIC MICOLUCCI: SO LET’S TALK
ABOUT IT BECAUSE YOU AND I HAVE
BROKEN DOWN THESE COMMERCIALS
OVER THE YEARS AND THAT ONE
WAS TOUCHING. FOR SO MANY
PEOPLE THAT HAVE HAD A
DIFFICULT YEAR TO LOOK BACK ON.
>> WELL YOU WERE MENTIONING THAT A LOT MAIN PEOPLE FAT THE SUPER BOWL
AND A LOT OF THAT WAS BECAUSE
PEOPLE DIDN’T KNOW HOW TO
BRIDGE THE GAPS. TRYING TO
BE KIND THEY WANT
TO BE TOO FINE AND BEING
INSENSITIVE AND THEN YOU WANT
TO BE TO SUMMER ABOUT LAST YEAR
AND I THINK INDY BRIDGE THAT
GAP ADDRESSED IN BUT STILL
WE’RE VERY HOPEFUL. AND THERE
ARE A LOT OF OTHER COMMERCIALS
TO DO
TO SAY.
>>VIC MICOLUCCI: YES, SO WE
OBVIOUSLY SAW SOME HUMOR AND WE
ALSO SAW SOME
NOSTALGIA AND AND JUST GOING
BACK TO OUR ROOTS AND THAT’S
WHERE WE WANT TO LOOK AT SOME
OF THESE COMMERCIALS AND TALK
ABOUT THE ONES THAT
DID WELL AND THE ONES THAT
MAYBE FLOPPED IN
YOUR OPINION.
>> RIGHT RIGHT LAST I THOUGHT
WAS ANOTHER ONE THAT DID WELL
AND THE EAST
AND HUMOR. WE ALL COULD USE A
LITTLE AFTER LAST YEAR AND I
THOUGHT ALEXA DID A GREAT JOB
OF A SHOWCASING THE
NEW FORM. HOW ALEXA’S LOOKING
IN THE FORM OF MICHAEL B JORDAN
WHICH YOU KNOW IT’S A GREAT
FORM TO LOOK AT. SO THAT’S
THIS COMMERCIAL
WAS ABOUT IT WAS FUNNY, IT
WAS AND BEST OF ALL UNITED THAT
LET’S ADD BEING IN A DIFFERENT FORM. YOU KNOW WITH HOW THEY PRESENTED IT SO WE’LL
YOU’RE GOING TO REMEMBER IT.
HOUSE CONNECTED TO ALEXA.
>> SURE WHAT ELSE STUCK OUT FOR
YOU RENEE. >> WELL, GM WEST ON I LOVE WELFARE ALL AND THAT WAS
BUT.
THEY TIGHTENED BY LEAKING THEY
KIND OF GOT TESTED ACTUALLY
YEAH SO THIS IS A WINNER AND A
LOSER IT WAS VERY ENTERTAINING
YOU
REMEMBER GM, BUT ACTUALLY FOR
NORWAY AND
AUDI NORWAY TOOK A HIT AFTER AND AND DIDN’T REALLY WELL WITHOUT ENDING THEIR SUPER BOWL
DOLLARS SO THEY DIDN’T
STOP DIGITALLY. THAT WAS JUST
AS FUNNY AND THEY DIDN’T HAVE
TO SPEND MORE THAN 5 MILLION
DOLLARS TO DO IT SO SO THEY
SHOWED THEIR HAND THERE THEY
THEY TIPPED OFF MAYBE A LITTLE
TOO SOON IN
YOUR OPINION.
>> YEAH, PROBABLY IT WAS AND
YOU DON’T REMEMBER IT. YEAH, I
LIKE THAT ONE I REALLY DID.
BUT I’M A BIG WILL FARRELL FAN.
AS THESE A LOT OF OK WHAT ELSE
WE HAVE.
>> THE DOW WINNERS
PRINGLES RINGLE JUST CAN’T GET
LAST YEAR THEY
STRUGGLED TO.
>> THERE WAS PEOPLE BEING SAVED
FROM SPACE OR RATHER NOT BE
SAVED THERE WAS A SHIP AND
IGNORED THEM AND THEY WERE SO
BUSY STACKING THEIR PRINGLES
AND IT WAS JUST TOO MUCH GOING
ON NOT TO MENTION I REALLY
DON’T THINK THAT HOLDS JACKING
PRINGLES THING IS CATCHING ON
THE MATTER HOW MUCH THEY WANT
IT TO HAPPEN.
>> SO DOESN’T WANT TO MAKE YOU
GO OUT THERE AND BY CAN.
NO.
NO. >> NO I BRING GULF THE IT IS OR
>> THEY WERE KNEW THEY WERE IN NEED THIS YEAR AND IT WAS ABOUT KIND OF FINANCIAL PAIN THERE.
ALSO HAD THE
BENEFIT OR MIGHT WE NOT WASH OR
WAS
NOT SHE YET AND THEY HAD ALL
KINDS OF CGI BUT HE DID NOT
KNOW WHAT’S GOING ON IN THE
COMMERCIAL YOU DID NOT REALLY
GET THAT THERE WERE 14 AND IN
MUCH THE ROCKET AND REWATCHED
IT YOU KNOW. I THINK THIS IS
THAT THEY ARE
>> THEY JUST TRY TO DO TOO MUCH
AND TOO
LITTLE TIME. IT’S A WE’VE GOT
ROOM FOR ONE MORE AND I THINK
THIS ONE’S GOING TO FLOP TO.
YEAH.
>> IT IS THE FUNKY BUDDHA
PEOPLE MAY DISAGREE WITH ME ON
THIS ONE. BUT HE DIDN’T THEY HAVE SOME THINGS GOING RIGHT THEY WERE ON BRANDS MEANING
THAT IT’S OK AND YOU HAD CRAZY
IS
GOING ON. AND SO THAT WAS FUNKY
IN ON RAMS BUT THEY WERE JUST
SMALL LITTLE PLACE OUT OF
FLORIDA AND THEY NEEDED TO WIN
8 WITH THIS AND I CHECK THEIR
TWITTER AFTER THERE WAS JUST NO
REAL LEFT.
AND IT JUST WE NOW SEE G I’S
POSSIBLE. WE GET IT.
SO I JUST DIDN’T THINK THIS ONE
THIS ONE HIT AT AND I WISH
TO GET.
>>VIC MICOLUCCI: ALL RIGHT
WELL, THANKS FOR YOUR OPINIONS
THIS MORNING WE APPRECIATE
IT AND BY THE WAY WE’RE LOOKING
AT WHAT 5.6 MILLION DOLLARS FOR
A 32ND SPOT
AND THAT DOESN’T INCLUDE THE
PRODUCTION SO HIRING THESE BIG
NAME CELEBRITIES. ALL THE FILM CREWS EVERYTHING LIKE THAT SO I MEAN YOU’RE PROBABLY LOOKING AT
WHAT 1015 20 MILLION EASILY.
>> YEAH AND THEY WERE
REAL SMALL PLAYER AND THEY WERE
FIRST OUT THE GATE THEY NEEDED
IT ACTUALLY SO WE’LL WE’LL SEE
BUT IT’S ALWAYS FUN TO WATCH IT
EVERY CENT TO SEE THAT CAN DO
THIS LIE. VIRTUAL HIGH 5 THERE
IN A DAY GO FROM.
>> GO TO CREATIVE. THANK YOU SO