Hey everyone, this is Steli Efti with Close.io. And in today's video I'm gonna share three
simple secrets and tips on how to make your emails stand out and increase dramatically
the response rates you're getting for your sales emails.
All right. What are these three simple ways? We'll start with one. The first thing is your
signature. This is one of the most underrated pieces of content within your sales emails.
And most people don't really think about how to make the signature stand out and how to
make the signature also sell, make the signature something that adds to the credibility of
your email, adds to the power of the message that you're trying to convey and makes people
snap into action.
They just put in their title, their email, maybe the old fax number, right. People are
pretty thoughtless when it comes to their signature. Some people love to add logos,
big logo of your brand or anything like that. But think about the signature as very valuable
real estate that you can use to increase your credibility. So how would you do that?
Well, add a piece of information that adds credibility. Maybe in your signature you put
the latest webinar that your company is giving or the latest press article that your company
has been mentioned in. In my case there's even a blog post out there and we'll find
it somewhere and link it to it in this video.
Somebody wrote a whole blog post on how my signature is amazing and how they copied that
for their own emails because my signature I sell. I pitch my book, I pitch my podcast,
I pitch that we are hiring and I pitch the email of course. I sell a ton. One cool thing
is that in Gmail, as one email client that's pretty popular today, when you include a video
link, especially a YouTube video link, it actually gives the person that receives the
email a little preview of the video thumbnail. It's a pretty activating thing and a lot of
people click on that little thumbnail of me like on stage in dramatic posture and watch
a little bit of my talk. And that gives tremendous credibility.
Many people actually send me emails and say that after receiving an email from me about
something completely unrelated, they went on to watch a 45-minute talk of me. And it
touched them, it influenced them, it inspired them and it made them replay and thank me
for that talk, and then respond to whatever I asked them to in the email originally.
So think of your email signature as valuable real estate. Please don't include your email
in your email signature. I just think that's stupid, right. I already got your email. And
be clever about not just using it to add tons of titles and department heads and a big logo,
all that, what is that selling? What is that communicating to me? Not that much, but think
about things that really add credibility, case studies, press, books, talks, webinars,
anything and everything that really raises the credibility of who you are. Not just where
you work and how to get in touch with you.
So the email signature can be an amazing place to sell and to make you stand out from other
emails. The second place is the PS line at the end of the email. This is actually a pretty
kind of black belt trick. Many people, when they write sales emails, they don't think
about adding a PS at the end of the email at all. If you do there's studies out there
that show that people, when they screen through emails and there is a PS line, they will actually
jump right to the PS and read it first. So if you know about that you can make very effective
use of it.
You can add a PS that adds a little bit of information that needs to be compelling. It
needs to be powerful. It needs to be something that adds tons of credibility. It could be
PS, not sure if you're aware that we just closed our 10,000th customer. Here is a little
article about it. Or PS, whatever it is, we have a common connection we both worked with
this person and he said great things about you.
Whatever it is, you can put something in PS that's not apparently super important to be
part of the main email but still is powerful, especially if you want to add credibility
again. Having a powerful PS and using the PS at the end of the email is something that
you are aware of will draw people in first and they might skip your main message and
go there immediately can be a very, very powerful and very cool tool. And I don't see too many
people out there that send lots and lots of sales emails make use of the power of PS.
The third thing is more a general sales email hygiene thing but still it's incredible and
breaks my heart to see how many people break this rule. Most of your emails should be short,
right. I'm a huge fan of keeping things tight, keeping things simple, editing it down to
the core message, especially in the first time that you communicate with me. You wanna
be respectful of my time. You wanna be respectful of your time. You wanna keep things short.
But if you have an email at any point in time of the email conversation where you need more
content and there's good reasons for it, make sure to format the fuck out of your content.
Make sure to really take use of formatting when you send slightly longer emails. Headlines,
bold, underlining, bullet points, numbers. These things help people screen the information
much faster and get to what they really need. It helps them to screen for information and
slow down at areas where they wanna get more information from. It just makes it easier
for the eyes to parse all the information and get out of it what the reader really wants.
And it shows that you have an idea and a sensitivity for respecting the reader's time in making
it easier for the person that's reading it to make sense out of all your content.
Imagine an email that's ten pages long and it's just all one blurb of text. It's unreadable,
right. So just because it's an email doesn't mean you can't make use of good editing and
good formatting just like you would if it was a magazine or a blog post or any other
webpage, right. Formatting is king. It can make a big difference in the way that people
read your content and perceive it.
Oftentimes I get people that send me an email asking me for advice and they say, "You know
what? I read a ton about the stuff that you teach on emails. I know you don't like long
emails but I need to give you all this context. But to make this easier for you, Steli, I
spent a lot of time formatting this email so you can pick and choose what you wanna
read." And I highly appreciate that, and those other emails that I will read.
So again, summarizing three unusual places where you can stand out in ways to make your
sales emails even better, more effective and get more responses. Take advantage of your
signature and make it really work. Take advantage of the PS line in an email and experiment
with it. And make sure to really format your emails and make it easy for the eyes of the
reader.
I hope this was useful and I wanna hear your thoughts. Below make sure to subscribe to
our YouTube channel to get more information like this. We publish tons and tons of great
content around sales emails, how to perfect the art of emailing people, how to become
a black belt in email. And make sure to go to blog.close.io and subscribe to our blog.
Looking forward to see you in the next video very soon.