hey guys so for today's video we're gonna cover how I test products for ten
to fifteen dollars to see if it's a really good winner or not it's very
cheap method then I'm gonna show you how I'm currently testing the product which
is a little bit more expensive but before we go into that let's first go
into my ads manager order metrics and Shopify dashboard and I'm gonna show you
a quick update on how I've been scaling and you know like I'm gonna share a
little bit of my journey like real quick and then we're gonna get into the
educational stuff so let's go into okay guys so in my last video I showed you
stats from the 9th of October and that day ended at 4k $100 let's see the ads
manager and as you can see I spend $1,100 and yeah you can see like the CTR
is pretty nice it's 3% you know that's pretty good anything above 2% is pretty
good but you know you should aim as as much as possible that means like how
many people that see the ad actually click on the link so that's great the
CPC as you can see you know it's 0.45 yeah which is also pretty good and CPMs
are $14 so okay so let's go here on the order metrics as you can see 4k revenue
around 1k at spent and yeah 1k profit 25% that's pretty good yeah let's go to
let's go to the next day so okay so that was the 10th of October so this day was
pretty bad as you can see only three thousand dollars and then the Aspen was
pretty high I increased ad spend and that day ended up with quite low profit
so yeah $1400 ad spend and when you look at our metrics so yeah as you can see
but don't like ignore this unique visitors I
issue with Google Analytics I kind of like messed up the set up so I had to
reinstall it because I don't I don't have a nine percent conversion rate that
would be that would be really awesome but as you can see that it's banned and
then the profit was only three hundred dollars like less than ten percent so
that's not that much okay so let's go on to okay
eleven okay so this was my best day I was like so I was like so so happy you
know like 6k I'm starting to get a little bit concerned with PayPal because
I'm scaling pretty fast you know because in like June I had like around 30k or
something and then I you know then I stopped and I was doing like maybe
$1,000 in revenue because I was like testing some products so it was nothing
and now in 14 days I've done like around 25k you know so it's like very quick so
I'm expecting like a PayPal hold but yeah anyways so let's look at this day
so this is are we looking at 11:00 yes okay so 11th yeah
so that span was $1,800 and as you can see my CPMs rose quite a lot from from
the beginning it was like 14 and now it's like 20 yeah so I have to I have to
look into it like how to how to fix the CPM but still I'm still getting good
profit so I'm not too concerned but the CPMs are getting quite high let's look
at the 11 from our metrics okay like as long as there is a good margin I'm not
too concerned but still we need to I need to look into the CPM so I how to
fix that but yeah as you can see 22% so yeah 1,300 and yeah let's just look
today today it's like a little bit over half they have has passed so yeah let's
so look at today so yeah a little bit over half day so we're at 4k ad spend at
Spanish I think like around 1000 today yeah 1100 the CPMs are still arising not
good and today's profit is 26% yeah 26% and
yeah guys you're probably curious like how I'm scaling but I'm told I'm gonna
talk about it in detail later like right now it's like very random I'm testing a
lot of things I'm starting like even Fedor at sets even now like from time to
time I also do a $5 $10 50 60 you know so I'm doing lots of stuff you know like
when I do free dollar assets it's like when I want to create like further
assets at once you know but yeah anyway so let's let's talk about how I test and
how you can test a product as well like really okay like I said before first I'm
gonna show you how i'm testing currently a product and then i'm gonna show you
how you can test for only ten to fifteen dollars for per product okay guys so
right now I'm testing a product that is in the same niche as my current winner
and I also think it has a lot of potential so that's why I created five
campaigns and I'm spending like hundred to forty seven dollars a day testing
this product otherwise I wouldn't be spending this much you know and you can
just test with ten to fifteen dollars that I'm gonna show you in a minute but
let's talk about my current setup because I want to show you like what I'm
doing I like to share my journey so what I would we have here is I've set up five
campaigns and each of them have nine ad sets at $3 per day so I'm gonna show you
here it's a little bit slow just one second so yeah as you can see the budget
you know it's three dollars so it's three dollars and each of them is single
interest and I'm targeting USA only for this test and each of them have the same
video but a different thumbnail so that's why I'm doing five campaigns and
it's it is just to test like which thumbnail is the most effective which
converts the most and yeah like when doing this test I'm looking mostly I'm
gonna show you like what I'm looking for you know so I look at I look at the
purchases how many of them I'm also looking at a unique link click-through
rate and also I'm looking like at the cost per unique link click and costs per
engagement so like as we can see here you can see here so in regards to like
web website purchases this bottom one is doing the best and if you look at the
link click-through rate this one is the best
or this one yeah oh yeah this one is the best but more importantly the cost per
unique link click this this one has the cheapest so I'm looking a lot at the
cost per unique link click this is very important and cost per engagement is
also important yeah I currently have like 0.5 on on my winner on my other
winner as well so I would consider this yeah like a good number for cost per
post engagement but as we can see like this one has the most sales also the
cheapest link clicks so this is this is gonna be the one that I choose but in
your example if you don't get any sales or something
yeah just focus just just focus like mostly on the cost per unique link click
and the cost per post engage
okay so yeah right now I'm gonna show you how you can test with ten to fifteen
dollars per product and it's pretty much almost the same setup so basically you
just create one campaign that is enough six to seven ad sets at three dollars
per day single interest and you just do the age range what I recommend is 25
plus this is what I have noticed that on most dropshipping stores people below 25
don't really buy that that much on facebook but this is not like a like a
rule because if you have a product that is for a younger crowd then you
definitely need to do like 18 plus and you probably maybe should also focus a
little more a little bit more on like Instagram and doing Instagram story like
as well you know also I do only you us only for the test and the reason why I
do the us only is because we need to look at at the cost which are which I'm
gonna talk about later but we're gonna do us only for for testing and then you
can expand to like here one or a packet countries or even world while it's up to
you the placement I do Facebook feed and Instagram feed one day click and video
or a image and yeah so you let it run you start at midnight of the ad account
that's when when it starts and after around 12 hours which is about after
spending around 1.5 dollars for each ad set look at the cost per unique link
click there is no like a like a rule or something like there's no rule but
generally it should be less than like 70 cents like 0.7 dollars around around
that you know but sometimes you will have ad sets that have like 1 USD like
one dollar cost per unique link click and it poor
forms really well so yeah like there are rules but rule rules are meant to be
broken sometimes you know because sometimes you can have like expensive
Ling clicks like way more but it's still profitable so you know but generally
look at 70 cents per unique link click and cost per engagement customer
engagement it depends if it's a video or photo but my current winner it's like
zero point it's like four to five cents around that on average you know so for
image I don't know because I haven't had an image ad that was a winner so I don't
really know what is a good number for that but generally for a video like for
4 to 5 cents is it is a good measure so yeah you let it run after 12 hours
and if you see like most of the ad sets have like expensive like more than 70
cents you know unique like cost per unique link click and also they have
like a high cost per engagement and don't have any sales then that is then
that is a bad sign and you should probably you should probably kill it you
know like if like 5 to 6 axes like most of them are like expensive then you kill
it like if they are like if they're like very cheap like zero point for like 40
cents or 50 cents you know and you have cheap you have like cheap cost per
engagement then you then and no sales then you can keep it running for like
the next 1 to 2 days you know it really depends and if you're getting sales on
the first day then then that is a really good sign and you should increase the
budget from $3 to $10 you know but you should you should probably do it in the
first half of the day and after 12 hours you know like if you do it late in the
day then it can mess up like the optimization so yeah do it in the first
12 hours of the day of the of the ad account you know you can increase but
you can increase the budget from $3 to or $15 you know if it got a sale on a $3
at set and yeah that's that's only thing that you do you know and you keep it
running for a few days if you get good stats and if like for a few days you're
getting good stats I like some sales you know and cheap costs per unique link
click and cheap engagement yeah so then like after like after a few days like it
took me a week you know a week of like like in my previous video I showed you
like it was like up and down up and down took me around the week but after that
you know after that I created a new campaign which was targeting here.one
countries which is like the top ten countries you can you can basically
Google them it's like the the big five countries and plus like some European
countries like neither lands Germany you know and countries like that yeah I'm
thinking if I have covered everything guys but yeah like I said before like if
after 12 hours like most of the ad sets don't meet these criteria then you
should then you should kill it if it's like it meets criteria like halfway you
can leave it another day you know like maybe half of the assets are good
however the assets are not so keep it running for another day you know and see
if you get some sales you know if you get a sale on a free dollar ad set you
can you can increase the budget to ten or fifteen fifteen dollars per day but
only if it's like the first twelve hours of the day and yeah and like you keep it
running for a few days and if it's still good after like five days around five
days it's still like good you can create the can create the new campaign where
you target like tier 1 countries and you should maybe start with like ten dollar
ad sets or even fifteen dollars it's up to it's up to your budget
also it depends on the results if they are very very good you know you can even
do like I don't know you can do like 20 at sets at $10 you know for the new
campaign it's really like it really depends you know it really depends on
like I like before like I was really focusing on systems and I thought like
everything needs to be like strict rule about what I learned recently it's kind
of like it's kind of you got to do it by by by the feel kind of by intuition you
know and also it also depends on the results you know if you get good results
you know very good results is you can scale more do more assets higher budget
at sets but if it's like soso you should maybe start conservatively with $5 at
sets like maybe ten of them you know it all depends on your budget and in your
results and also on the product margin I forgot to mention but when you're
testing a product I always recommend at least $20 margin so let's say let's say
the product cost like product cost is ten ten dollars the price should be
thirty dollars you know so like always the margin should be at least twenty
dollars yeah but this is still like no the strict rule like again because like
most of the people that I know they like to keep $20 margin and they're
profitable and this is like a good way to scale but like I said it's not a hard
rule because I've seen some people scaling like with $15 margins you know
so it can be done but I generally like the way I test this I always have $20
margin per product so guys I've just showed you how I test products currently
also how you can test like very cheaply with one campaign but if you think that
probably is really good you can do three campaigns
with seven ads at each and also also like feed all
each and I forgot to mention but all of the all of the assets our website
purchases yet vici website conversions yeah guys let me know would sure guys
interested in like what do you guys want to see um if it's like a video on
product research or stuff like that I'm working on it and let me know if you
guys want to like shorter videos like more informational or if you like these
like long-form videos where I'm showing you stats and kind of like showing you
everything or if you want to like more quick infos so guys thanks for watching
and make sure to subscribe and see you in the next video