Please stop making these mistakes on LinkedIn
Hey guys welcome back to my channel, the place to be for bosses and business owners who want to
show up consistently and creatively and most importantly through their content. Today we
are going to talk about the five mistakes that I constantly see people making when
they connect on LinkedIn, if you've been on LinkedIn for more than a hot second you are
going to have seen some of these mistakes too or perhaps you are guilty of making these mistakes
yourself, now, I created this video all about how to connect well on LinkedIn and a lot of you that
are watching this video today have probably come here through that very video, so off the back
of that, now that we know how to connect well on LinkedIn we also need to make sure that we're not
doing the mistakes that people notoriously make on LinkedIn because just because you're connecting
well it doesn't mean that you're not also making rookie errors, so with that in mind let's dive
into the five top mistakes that I see people make on LinkedIn. So mistake number five that I see
is making it all about you, so yesterday I think I got a connection and it said "Hi Sarah
here's what I do, here's my business, me me me me me me" I don't care, I don't know you,
stop making it about you because your prospects don't care either, you need to connect from a
place of mutual territory, mutual ground, find something that you can connect with them on and
stop making it about you, when you meet someone for the first time at a coffee shop, at church,
at an event, you don't lead in by going: "hey there, this is what I do, these are my services,
this is how much it costs and this is how I can help you" you say: "hey how are you going? Tell
me about you, tell me about your business, tell me about things that have connected us through this
place that we are in" it's not okay to talk all about yourself in real life, in person,
so don't do it just because you're on LinkedIn and because it's a digital platform, you need
to treat it as if you are meeting shaking hands and getting to know somebody for the first time.
Mistake number four that I see on LinkedIn is using the word "synergies" when you connect, now
I'm all about you being you and you doing you and you using the language that you use but nobody
uses the word synergies because nobody understands what you're talking about with the word synergies
and we all know that synergies is a codeword for: "Hey I just want to sell to you" over the long run,
stop pretending like synergy actually means something and say what you mean, now, before we go
into the last three mistakes that people make on LinkedIn, I want you to go and hit that subscribe
button if this video is providing value for you and also hit the like button that really helps me
out and at the end of the day it allows me to keep making videos for you because I know what you're
loving and I know what you want more information on. So mistake number three that I see on LinkedIn
is when people connect and they pretend that they can help me or that they have mutually beneficial
contacts somehow, it's always guised in some wordy paragraph that kind of has no actual distinct
message in it, it just makes it sound like if I connect with them that they're going to somehow
be mutually beneficial for me or maybe they have have leads for me, or work for me, if that's you
and that's a tactic that you're using, don't do that, it's shady, if you have a lead for someone,
if you have a mutually beneficial contact for someone, make the intro,
be that person that connects other people but don't manipulate the situation by trying to center
yourself in the middle and position yourself as somebody who is more important than they are,
be humble about it, connect where connections need to be made but don't make it about you. The
second most common mistake that I see when people connect on LinkedIn is that they
connect with their "I help.." statement, now if you're not familiar with that that's basically
the the statement that talks to your ideal client, I help female entrepreneurs who are stressed out,
get their eating back in order and lose weight, that type of thing right and someone basically
connected with me the other day with that message, the issue with that is that there is no personal
connection there and while I may be your ideal client and while maybe those are my pain points
they don't necessarily speak to me because the the invitation isn't organic it's not authentic
you've just spoken to me like I'm a data point in your excel sheet not like I'm a human being,
again, it's just another form of leading in with making it about you instead of making it about me,
it's just reversed and it's still shady so stop leading in that way, if you need to know how to
connect properly then go and watch this video now so that you stop doing these shady shady tactics.
And the number one mistake that I see people making on LinkedIn right now is that you are
not using LinkedIn Stories, now a lot of you that will watch this video and that are here
now watching this video are here because you're in some kind of a sales or prospecting role, LinkedIn
Stories should be one of your best friends, it has the potential to connect you with warm and
hot leads without all of those shady sales tactics that you've been told work when they don't,
LinkedIn Stories is a free tool that you can use to speak to your ideal client's pain points
and put a call to action and when they message you it opens up a conversation in the messenger
part of the platform, this is your best chance of having an authentic conversation with that person
without making it all about you, without going after a cold lead that probably won't convert
because you've invited them into a conversation and when they respond it means that at some level
they are open to having that next part of the conversation, so you need to get on Stories,
you need to be using this if you want to make authentic connections and connections that will
actually turn into revenue at some point. If you love the information that I put out here I also
have a free Facebook group that centers around social media and content creation so make sure you
join that group, the link is in the description, fill out the questions, I'll let you in myself and
we can continue the conversation there, until next week keep showing up and I'll see you then bye bye