Hello colleagues!
My name is Anton Posokhin, I am the managing partner of VZ Agency and in this video you
will learn about 9 types of videos, and with real examples you can understand their differences.
I draw your attention to the fact that our agency specializes in creating ANIMATED videos
for new products and image videos for businesses, so this video will focus specifically on videos
created using computer graphics and animation.
We start with one of the most common types of animated video - a 2D explainer video.
The main task of this type of video is clear from the title - to explain to the viewer
what a product or service is.
The optimal timing for an expainer is between 60 and 90 seconds.
2D video expander is a tool that solves the marketing tasks of the Client.
It is best to place such a video on the home page of a website to increase its conversion.
The next type of video is a video presentation of a company.
The main difference between this type of video and the previous one (2D expainer) is that
we not only talk about a specific product or service of the Customer, but also present
the company itself.
Such Videos work to improve the image and strengthen the brand, because from the very
beginning we position the company as an expert, a market leader.
It makes sense to make videos of this type at least 90 seconds (120 seconds is optimal).
They have a high index of engagement and retention of viewers' attention, due to highly detailed
3D graphics and dynamic animation.
A video presentation of a company can be posted both on the website and on YouTube and can
be used as both a marketing tool and PR.
Another type of video is image video.
As a rule, in an image video, we do not explain anything to the viewer, do not provide specific
data and statistics.
The main task of the image is to emphasize the status and solidity of the company, to
stand out from competitors.
The main component of an image video is atmosphere.
If, when watching an image film, you literally immerse yourself in what is happening and
feel goosebumps - this is it.
In terms of format, such videos can be made for both 30 seconds and 2 minutes - it all
depends on the task.
Use these videos at trade shows and various events or presentations.
One of the most common types of animated video is instructional video (screencast format).
Most often, these videos are made in 2D format.
Their main task is to explain and show the viewer how to work with the interface, website,
application, and so on.
In other words, this is a step-by-step guide to using a site or service.
The timing of such videos can vary from 2 to 5 minutes.
Or it can be slicing (short videos of 20-30 seconds).
Video instructions are posted on the site in specific sections.
For example: how to pay for a purchase?
The next type of video is pre-roll video ads for YouTube.
First of all, it is important to note that this is a PR tool.
The purpose of such advertising is to attract potential Clients.
To achieve this goal, the video must attract the maximum attention to itself and catch
the viewers from the first seconds.
The focus here is on the script.
The idea of ​​the video should be so original that when watching it there is a burning desire
to watch the video to the end without pressing the “skip” button.
The timing of this type of video is always up to 30 seconds.
Nobody will watch it longer.
Another similar type of video is TV video ads.
The task is the same - PR.
In contrast to pre-roll advertising, where a user can go to the Customer's website in
one click, TV advertising should urge a potential Customer to take a specific target action
- go to the website, contact a manager, call, visit an offline store or showroom, and so
on.
The advertisement must be memorable (especially the packshot with the addresses and contacts
of the company), it must contain a strong offer.
In terms of duration, such an advertisement, as well as a pre-roll, should be no longer
than 30 seconds.
The main distribution channel is television.
A very interesting type of video, which is not often ordered, but still has a place to
be, is a trailer (teaser) for the game.
Both PC games and smartphones are advertised.
In this kind of trailer, we do not give details about the game itself.
The task of the teaser video is to intrigue the viewer, make him dream up and want to
know more about this game.
This is the same PR tool, which means that it is most effective to distribute such a
video in social media and through thematic promotion channels such as the App Store and
Google Play.
The optimal timing is up to 30 seconds.
I would like to draw your attention to this type of video as an animated intro.
The implementation of a project with a video intro directly depends on the goal of the
Customer.
For example, it can be used as an intro before main videos (on a YouTube channel).
In this case, we just “animate” the company logo for 5-10 seconds.
The second option for using the animation intro is the presentation of the event, the
opening of the forum.
In this case, we do not just animate the logo, we visualize the idea based on the Client's
style.
At events Such intros set the mood of the audience and set people up for the necessary
emotions.
The optimal timing is up to 30-40 seconds.
And the last type of video I'll tell you about in this video is a technical presentation.
Most of them are 3D visualization.
This type of video exists for those who are tired of carrying piles of drawings and documentation
with them, hoping to explain to clients or investors how your product works.
Or if your product does not physically exist yet.
All these problems are solved by a technical 3D presentation.
In 2-3 minutes, the video will clearly demonstrate the principles of your product and tell you
about the benefits.
The main distribution channels for such a video are personal meetings / negotiations,
the main page of the site.
Colleagues, thanks for watching.
Of course, we have not listed all types of videos that can be found in our activities,
but we have collected the main ones here.
Write in the comments if you have determined for yourself what type of video is suitable
for your task?
Subscribe to our channel and leave a request for a free consultation on the site (the link
will be in the description), and we will definitely select for you exactly the type of video that
will most effectively solve your tasks.
Good luck!