- Reason number four, webinars allow you to get
valuable feedback from your audience.
This is my favorite, and this is I think one of the most
powerful things that you can do.
- (Voice over) The King of High Ticket Sales (intro music)
World's highest paid consultant.
Media celebrity,
Multi-millionaire entrepreneur,
acclaimed TEDx speaker,
International Best Selling author,
(intro music) Dan Lok. (music fades)
- One of the best things about webinar, if you do a live
webinar, you can do Q and A.
After your webinar, you present the information
you can then do Q and A segments.
Asking questions to the audience,
okay do you have any questions? You have any objections,
why you haven't bought? You can take all of that data
and insights and go back and
tweak your offer and tweak your webinar.
Let me give you an example.
Let's say you want to offer you go into that marketplace,
you want to promote this offer. And in your mind,
you think you wanna sell this program for $2,000.00.
Hypothetically. $2,000.00
And you're going out in the marketplace and you're finding
out that $2,000.00 you actually don't think you'll get a
lot of value, you think you're undercharging.
Now, is it a good idea to bump up the price?
But you won't know until you have that interaction with them
And it's very, very powerful you do Q and A,
you get feedback from the marketplace.
I always say, we don't have to be the marketing genius.
Your client. Your what?
(audience shouts along)is the marketing genius.
Ask them, what do you want? What do you want?
Okay, how much are you willing to pay for that?
Okay, here we are. I have it. Would you wanna take it?
Yes, find out what they wanted and give it to them.
It sounds so simple.
You'd be surprised how many entrepreneurs don't do that.
What most entrepreneurs do? Keep shoveling this stuff
down in the marketplace's throat. And they keep pushing,
and keep pushing, keep pushing.
Nobody want to buy their shit.
Because they're not getting feedback,
they're not getting feedback.
Are there particular questions that come up
again and again?
Now, if you have those questions, coming up again and again,
what is that telling you? What's that telling you?
What's that telling you? (audience replies inaudibly)
You need to come get a new webinar.
What are the objections
that come up again and again? You need to come get a new
webinar, right? Let me change the offer.
Where do they need more information?
And they take those data walk it into the sales process.
And that's why, Big Secret, sell before you create.
Why not get paid before you create?
So, my plan to the new program I'm launching,
So, I do the webinar first.
Once I've made an X amount of sales, then I do the program.
So, the program I'm not creating it from my head,
although I have a lot of experience.
I'm co-creating it with my audience, with my client.
So I do, Week 1: I'm gonna teach this,
what are the questions you may have have?
Great! Let me cover that.
Week 2: I'm gonna teach this.
What the hell do you wanna learn? Why not ask them.
What do you wanna learn? I'm gonna come up,
I'm gonna cover this topic, what do you wanna learn
about this topic. I wanna learn A-B-C-D, great!
I'll do that.
Week three, week four. And at the end,
I think they're gonna have a good experience.
Hello? Yeah, because I'm giving them what they want.
And this is the best program because,
I co-created with them. I let them dictate.
I have all this knowledge, what do you want to know?
It's about them, not about us.
Reason number five: you wanna add webinar training
programs to your offer.
Depends on what you do. Depends on, this is your in.
Webinars are a great tool for delivering your training,
teaching and coaching services.
You can offer paid online courses, you want right?
Paid online courses that you can launch on webinar platform.
And then record your live sessions and package
them as products to sell on your website.
That's one thing to do.
Or, if you don't want to sell on your website,
then use it as a bonus.
You can host a live Q and A session,
you can do tech demonstrations.
Now, for this of you in software, awesome.
Show them. Digital marketing, show them.
Webinar. How you do these things.
Almost anything you can do during live, in person sessions
you can do during a webinar.
You can also bonus webinar training into an existing offer.
Hypothetically, let me give you an example.
Let's say Gary is in real estate
and he wants to buy a property.
You get your webinar training on how to
increase the value of your property.
Or how to find the perfect tenant.
I'm just making this up.
I get this two, two modules, three module training online.
Priced at a thousand dollars.
That's okay, but if they're your client,
that's you can bonus in as a commission.
No agents do that. That depends.
There are so many so many things that you can do.
Reason number six: Webinars allow you to partner
with other experts in your field.
So, why not invite other experts in your niche?
Or strategic partners in a similar or overlapping niche
to co-present on a webinar.
Can you work together on this, yes or no?
(audience replies)- Yes.
- But if you don't have a platform,
you don't have a vehicle such as a webinar,
It's a little bit difficult.
How many of you have this experience?
You meet someone, let's say in a business function
You and that person just clicked.
You guys have to do something together.
Maybe, let's promote each other, let's do something.
But, you don't have a way of doing it.
Yes? But this could be a very powerful way to do that.
Very powerful way to do that.
And this is also a great way for you to develop
relationships with other influencers.
Invite them to do webinar, to your list.
You can also host joint venture webinar trainings
where you present a webinar in other person's audience,
you can cover your list faster that way.
So, someone else has your audience,
you guys can do a webinar together.
That person emails to their list,
and also updates your list as well.
So, even if you're not selling directly on the webinar,
you can add value to your existing clients, as well okay?
Last one, reason number 7: Webinars are cost effective.
Is what?
- [Audience] : cost effective.
For a few hundred bucks, you can host a webinar.
They even have platforms that are free like
Google Hangout and Zoom.
You don't need to spends tens of thousands of dollars
to host a webinar strategy.
You an invest those dollars into marketing.
Actually getting people on a webinar that's a good idea.
You can do this from anywhere in the world.
The cost of failure is low.
Let's say, I created this webinar.
I get in the marketplace and I failed.
How much did that cost me?
(audience mumbles inaudibly) Hmmm? A few hundred bucks?
What if I was to do an event?
- [Audience Member] tens of thousands
- Tens of thousands.
What if I rent a nice hotel?
Let's say at Fairmont.
I thought I'd get 200 people in the room,
and I do my marketing, I do my Facebook,
I have the manual, I have the event planner.
Tens of thousands of dollars, I show up
and two people fucking show up.
How much did that cost me?
Tens of thousands of dollars.
Wouldn't that be a good idea? How about,
let's test the webinars first, before I do the live event.
Right? If the webinar doesn't work,
chances are, the live events won't work either.
Right?
If I can't make a webinar work,
I can't get people to show up from their home,
from the comfort of their own home,
what makes me think I can get people to show up
like, in person, at an event.
That's a time and distance commitment.
It's a big commitment. Getting people in a seat.
From a marketing perspective, I can tell you
is one of the most difficult things to do. Why?
Time. They're not just thinking of the money.
They're thinking, you know what?
This, I'm gonna spend a night
learning this instead of spending a night with my family.
They're weighing it.
is it worth the effort?
I gotta dress up, I gotta drive there, I gotta park.
It's a bitch! (audience laughter)
It's a lot of work.
There's a lot of pros and cons going through their mind.
Your offer needs to be that compelling that people would
overcome all those self limited beliefs and objections.
Say you know what, I'll show up to an event.
Webinar, a lot of that, is eliminated. Makes sense?
Hello? Okay, so once you webinar you converse,
you can scale fast.
So, let me give you say, four minutes?
Hello? Four minutes discuss them at your table
What I've talked about so far.
Seven reasons why you should do webinar. Please.
You've been watching my videos for some time now,
but have you read my book, F.U. Money?
If you have, good for you.
Call the number below,
and let me know how that's impact you life.
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Enjoy (background music until fade)