Early in 2016, Instagram announced a new feature
for sharing photos.
It's called carousel post, and there are definitely
some cool ways that you can leverage
this for your business.
I'm Sue B. Zimmerman, and today, I'm
going to teach you the best ways to use carousel posts to engage
your audience on Instagram.
[MUSIC PLAYING]
Today, I'm excited to show you seven
ways you can use multi-image posts to promote your business.
You can now share a mix of up to 10 photos
or videos as a single carousel post
that your followers can easily swipe through.
Think of these posts as an Instagram album
that showcases your photos or videos around a certain theme
or an event.
Carousel posts are very easy to make.
You just click on the icon on the right-hand side,
and then you tap on the photos that you want
to include in your carousel.
And the order that you tap on them
is the order that they will show up in your carousel.
If you want to rearrange your photos or videos,
all you need to do is press your finger down and pick it up
and move it into the order that you want.
The one that is in the front is the one
that will show up as the cover photo.
When creating your carousel post,
you can either put one filter over all of the post
or you can go through them and edit them individually.
These posts are a perfect way to not bombard your follower's
news feed and keep your grid looking very clean.
Your viewers will see the carousel icon on the top right,
and they will also see a set of blue dots
on the post to indicate that it is a carousel.
Now let's talk about seven ways that you can use
them to promote your business.
Carousel posts are perfect for posting
before and after pictures.
Check out this one from an interior designer,
@tweakyourspace.
By posting your before and after pictures this way,
you're able to put a clean, finished product on your grid
while also showcasing what you can do.
Don't you hate when your news feed
gets clogged up by one person's posts from an event?
You can now post up to 10 pictures.
Check out how @Kjp posted all of these gorgeous pictures
for his third annual event with KEEL Vodka.
You can post your products and then
give more information about it.
This post from @thedrybar shows the image of gift cards
and then gives detailed information
followed by a picture of what you
get for free if you spend $150.
Having a picture with the information in it
ensures that the viewers will see it,
even if they don't read the post description.
You can show your location and your product in the same post,
like this one from @magnolia, and I
love how it makes you feel like they're actually
pouring your espresso.
Carousel posts can be used to tease products
before you launch them.
It's great to create some hype and how
better to do that than just show people what you have coming.
@Loracosmetics shows that well with their new collection,
Beauty and the Beast.
You can even get creative and show your products and how
you made it in reverse.
Check out this cool post from @Hellofresh.
They showed you the hot sauce, and then when you swipe,
you see all the ingredients that went into it.
You can even use a carousel to do a giveaway like @davidstea.
I like how the featured photo in the grid
has all the items in the giveaway,
and then each post showcases them individually.
Notice how @davidstea is in each post.
As you can see, carousel post gives you
the ability to promote your business without overloading
people's news feed while keeping your grid looking cohesive
and branded.
You no longer have to choose the single best photo or video
from an experience that you want to remember.
Did you like this video?
Leave a comment below with your Instagram username,
and I just might come by and say hi and drop you
a few of my favorite emojis.
Now, don't go crazy posting a lot of carousel posts.
You absolutely need to have a strategy first, right?
Before you go, make sure that you grab my free Instagram
Strategy Guide.
That link is waiting for you in the descriptions below,
and I'll see you on the next video.