Hey everyone!
Jason here, digital marketing consultant.
And in this list growth guide, you're going to learn how to craft the perfect opt-in offer,
to grow your email subscriber base.
And it transformed cold prospects into warm leads.
So you can sell your products and services.
Make sure you check out the links in the description to a timestamp table of contents.
So you can skip around this video, along with some other helpful videos and playlists to
putting together your opt-in offer and your opt-in lead generation funnel.
So with that, we'll go ahead and start with the definition and then jump into those five
simple steps.
Now the definition of a opt-in offer is, it's a valuable piece of information or tool that
solves an immediate problem for your ideal customer.
At the end of the day, all we need to do is be here helpful to our ideal customer and
our prospects, in exchange for collecting their contact information, so we can send
them more messages in the future.
So chances are you're looking around and you're trying to figure out what the heck should
you put together for your lead magnet.
So the very first step, is identifying the problem, and there are two questions we're
going to go through to help you generate ideas for creating your lead magnet.
The first question is, what results are they after?
And the second question is, what is the perceived roadblock?
And these two questions are vital.
Take 10 to 15 minutes to write these out.
And you really want to focus in on what are the results they're trying to achieve and
what's do they think, not what you think, what do they think is in the way of achieving
those results?
And then you'll be able to really zero in and create a lead magnet that not only helps
them solve the problem, that is right in front of them, they're perceived roadblocks, but
it's also going to get them on another step closer, to the big goal that they want.
So let's go through a concrete example of YouTube, to show you exactly how this works.
So for our first question, what results are they after, they want to grow their YouTube
channel, make some money and quit their day job.
That's the typical big three of someone who wants to become a full time YouTuber.
Well, what's in the way of doing that?
Good question.
First, we have low views, low sub growth, bad video quality and poor video ranking.
All four of those could be contributing to, not being able to quit their job, not being
able to go full time on YouTube because their channel isn't growing as fast.
The key is, figuring out which ones is most important to our ideal customer or ideal prospect.
Because we know that everyone wants to grow a YouTube channel in this example, but customer
A and B might really care about video ranking, while customer C and D might really care about
video quality.
The good news is those are multiple lead magnet opportunities.
Of course, with this, we're going to go ahead and choose one.
And once you've chosen, which big results that you're going to focus on and the perceived
roadblock, that you're going to focus on for your opt-in offer, you're ready to give your
opt-in offer a name.
So here are two very basic straightforward naming conventions or naming formulas you
can use for your opt-in offer, that pretty much every single time, and you can use them
on your landing page.
So the first one we have, is how to result without hard parts.
And then the second one we have is how to result, even if.
Now taking a look at this diagram, I've gone ahead and broken this down.
So you can see how these two formulas can work over and over again for different results
and different perceived roadblocks.
So the very first one we have here, and they're color coded by the way, we have how to grow
your YouTube channel, which is the result that they want, without getting lots of views.
That's the perceived roadblock.
The next one is the exact same result, grow the channel And then this time we say, even
if you think your video quality stinks.
So now we're talking about the perceived roadblock of video quality, but in both instances, the
person wants to achieve the same goal.
This is just two different people, right?
And these are two different opt-in offers that we could put together.
Let's go ahead and finish up this list.
How to get more views without having a lot of subscribers, how to rank videos, even if
you have a small channel.
And then finally, just one last one that doesn't follow any of these conventions, how to get
more views to your videos, to accelerate your channel growth.
Of course, you can always pause this video, and take a look at how I've broken these down.
And it's just here to show you that it's very, very simple to connect the results that your
ideal customer is after and the perceived roadblocks.
And those perceived roadblocks are really what you want to test and what you're going
to want to focus on with your opt-in offers, because this is how you're going to be able
to specifically connect with ideal customers, on a much more personal level.
Because you're speaking to the exact problem that they have.
You're not just saying, Hey, do this big great result or do that big great result, like everybody
else is in your niche.
Now the next step, once you know what problem you're actually going to be solving for your
ideal customer with your opt-in offer, it's time to think about what type of opt-in offer
you are going to make.
So there's lots of different options here.
You can do a PDF, you can do a diagram, you can do an audio, a Excel sheet or an Excel
tool that helps them, track or achieve a result.
And these are stand alone, opt-in offers that don't include a sales pitch.
I'll go through the sales pitch ones in a second.
And how that ties into step number three, which is Accend.
Now with each one of these, I'm going to go through an example of what it would look like
for our YouTube example.
So for a video tutorial, it could be a video tutorial of how to get more views to a video.
A spreadsheet could be a tool to help people track their video rankings and their key words,
a recording of how a YouTuber grew their channel from nothing.
So kind of an inspirational story with some insights, to help the new YouTuber get their
channel off the ground.
Then we could have something, a diagram of how to structure their channel page or an
outline of how to do their video recording.
And then we could just have a upload checklist.
Now the next set of opt-in offers are ones that include a sales pitch.
So these are things like sales letters, a video sales letter or a webinar.
Now, something that's very, very important to note, with these types is it's so vital,
that they are value first sales second.
And so when we get into accend, I'll talk a little bit more about how to structure these
properly, but it's so important if you are having people opt-in and you're going to send
them straight to a sales page, or you're having them register for your webinar, whatever it
is, your video sales letter, they need to be actually valuable.
As in, if you took off the pitch, that's at the end of the video or at the end of the
sales letter, that in of itself could be a lead magnet that stands on its own, that's
very, very vital.
You don't want to start a relationship with a new email subscriber by immediately trying
to sell them something without giving any value.
Again, we're doing these opt-in offers, so we can grow our email list, but there's no
point in growing an email list full of people who don't want to read your emails anymore,
because all you do is try and sell them things.
So speaking of selling that step number three, which is a Accend.
So with your standalone offers or the ones that you you're doing, that includes a sales
pitch at the end, we want a very strong call to action.
So here's how you can embed calls to action, with your opt-in offer.
If you're doing a video tutorial, what you want to do, is put a link below the video,
that links out to your sales page or booking a free consultation with you.
And then during the video, you'll have a call to action to book a consultation with you,
or check out the advanced training or the sales offer in the middle of the video and
then at the end of the video.
It's very important that you don't inundate the entire video.
You don't have pitches throughout the entire video because then it's going to distract
from the value, that you've just provided.
Remember, we're trying to grow our email list and build that relationship here.
These lead magnets are essential in setting the tone of value for your new subscriber.
Next with the audio, you do the exact same thing, link below the recording and a call
to action in the middle and towards the end.
In the spreadsheet, if you have a premium version of the tool or the spreadsheet, then
you can link directly to that in a spreadsheet or highlight features that are locked out
and only available in your premium version.
With a diagram and PDF guide, this is just where you're going to have a link at the bottom
of every single page in the diagram or the PDF saying, “Hey, get the full version”
or “Check out the advanced training”, or “Do you like this? book a free consultation”,
something to that effect.
So we are creating opportunities for our new subscribers to actually check out our sales
page or sales messages, but we're not subtracting from the value that our opt-in offer is providing.
Cause remember by this point, you have their email address.
So you have plenty of chances down the road to show them all the wonderful stuff you want
them to buy.
Right now it's about value and building that rapport and building that relationship.
So in step number four, we are going to build.
So we've done a of work up until this point.
We know what our lead magnet's going to be about, and we've chosen our medium and we've
made sure we know where we're going to put our calls to action to our sales messages.
And now it's time to actually build them.
And so when it comes to building, here are a couple of software recommendations, to help
you put together your opt-in offer is as quickly as possible.
When I say quickly though, I don't mean just put it in a plain document and then send it
off.
Your lead magnet does need to have some sort of good design to it, and clearly communicate
that you didn't spend 10 minutes slapping it together.
So for your diagrams and your PDF guide, I highly recommend using Canva.
It's an awesome free tool.
Link in the description to a full playlist on how to put together your opt-in offer using
Canva.
I've done a lot of tutorials with Canva.
Next if you're doing anything with video, you're going to want to use something like
Camtasia or ScreenFlow, and then host your video as a unlisted video on YouTube or use
Vimeo.
Vimeo is definitely the better of the two.
Now if you're putting together a spreadsheet and you're not at an expression nerd, like
99% of the people on this planet, then you can head over to Fiverr.
And for less than a hundred bucks, you can have someone put together a tracker or some
sort of calculator, that you can provide for free.
And you'll want to use Google sheets for that, because it's very easy to share a Google sheet
with multiple people.
The next one we have is audio recording.
And this, you can use a free tool called Audacity.
I highly recommend using the blue Yeti mic or the blue snowball mic for your recording.
And then your sales letter, we'll just have it on a WordPress site.
And if you don't already have a WordPress website, I highly recommend using ThriveThemes,
lots of tutorials about ThriveThemes and reviews on ThriveThemes on the channel.
So once you've put this together, you've built it.
You've done the hard part.
Now it's time to test.
Because we want to know, do your subscribers like what they just got and do people even
want to subscribe to your email list, to get this opt-in offer.
And so this is where putting together a landing page and driving some traffic to that landing
page, is going to be very important.
Now, part of the reason I shared that headline formula with you, is because you can take
that headline that you're using for your opt-in offer, and put it directly on your landing
page.
So you know that the big results and the perceived roadblock that you've chosen, actually matters
to your ideal customer.
So here's a quick graphic of what everything looks like, that we talked about.
So we talked about the results that thereafter, the perceived roadblock, we came up with a
couple of different headlines and we put that headline on our landing page.
And then when they enter their name and email or name and phone number, whatever information
you're collecting, they get the opt-in offer.
And that's all there is to it, to creating your own opt-in offer, to grow your email
list and eventually get them to buy your products and services.
So thank you so much for watching.
If you got some value out of this video, go and hit that like button and subscribe for
more in-depth marketing tutorials and tactics, just like ones covered in this video.
Comment below, if you have any questions on crafting your own opt-in offer, and until
the next video, keep building the business you love.