>> GREAT. THANK YOU. THANK YOU, SIR. 9.41, WELCOME BACK. WE’VE BEEN
TALKING ABOUT THIS OFF AND ON
ALL MORNING LONG. IT’S ALMOST
TIME TO RODEO FIT. A STOCK SHOW
RODEO KICKS OFF ON THURSDAY
AND WE’RE COUNTING DOWN THE
DAYS. JOINING US TO THIS
MORNING TO TALK ABOUT WHAT WE
CAN EXPECT THIS YEAR IS THE
CHIEF MARKETING OFFICER.
>> ONE OF THE COOLEST JOBS EVER
FOR THE RODEO. CHRIS DERBY
JOINS US LIVE. GOOD MORNING,
CHRIS. GOOD MORNING. HOW ARE
YOU GUYS THIS MORNING WERE
AWESOME. WERE GOOD. HAPPY
FRIDAY TO YOU, TOO. THANK YOU.
TELL US ABOUT THE RODEO GROUNDS
LAY OUT THIS YEAR AND WHAT’S
NEW?
>> SO WE’RE JUST SO EXCITED TO
BE WEATHER LIKE WE TALK ABOUT
WEATHER IS GOING GREAT RIGHT
NOW. WE’LL GET GREAT WEATHER
NEXT RODEO GROUNDS. THEY ARE
UP. EVERYTHING’S MOVING
FORWARD. THERE’S A MAP RIGHT
THERE. YOU CAN SEE IT’S
FANTASTIC. WE’LL HAVE A LOT OF
QUESTION EVENTS, FAMILY, FUN
EVENTS, A LOT OF AGRICULTURAL
EDUCATION ON THE GROUNDS THIS
YEAR, WHICH WE’RE VERY EXCITED
TO BRING AND EVERYBODY CAN COME
OUT AND JUST HAVE A GREAT TIME.
>> CHRIS PARKING SITUATION
UNDERSTAND IS A LITTLE BIT
DIFFERENT THIS YEAR TO TALK
ABOUT THAT. WE DID. WE BROUGHT
IN AN ENGINEER FROM A PARKING
ENGINEER FROM TEXAS AM
UNIVERSITY AND DID A LITTLE BIT
OF A LAYOUT. SO WE’RE HOPING IT
WORKS BETTER THIS WE HAVE
COLORED ARE LOTS. THEY’RE GOING
TO BE LOT NUMBERS AND LOT
COLORS.
>> YOU CAN GO ONLINE S A RODEO
DOT COM. WE HAVE TRAFFIC
PATTERNS COMING IN AND OUT TO
MAYBE REALLY PART OF THE
TRAFFIC. AND WE’VE ALSO CHANGE
SOMETIMES OUR WEEKEND SHOWS
ARE MATINEE SHOWS NOW STARTED
12 INSTEAD OF 1 O’CLOCK.
AND THEN ALSO OUR EVENING SHOW
WILL START AT 7.30, INSTEAD
OF 7 AND HOPEFULLY A LITTLE
BIT OF RELIEF FOR TRAFFIC
COMING IN. BUT IT’S GOING TO
BE GREAT. SO COME ON OUT.
WE HAVE A LOT OF PARKING SPOTS
FOR EVERYBODY. COME OUT.
HAVE A GREAT TIME.
>> AND SPEAKING OF THE SHOW’S,
LET’S TALK ABOUT SOME OF THE
BIG ENTERTAINERS COMING TO THE
SAN ANTONIO THIS YEAR.
>> YEAH, WE’RE SO EXCITED.
OUR OPENING NIGHT ON THURSDAY
WITH KSAT WAS GOING TO RYAN
SO WE’RE VERY EXCITED. BRING
RYAN BINGHAM OUT FROM
YELLOWSTONE. YOU GET THOSE
TICKETS ONLINE. JAKE OWEN IS
FRIDAY. WHAT A GREAT PERFORMER
HE IS. WE’VE IN THE PAST AND
THEN WE COME IN ON SATURDAY
WITH CARLY PEARCE WHO JUST WANT
SOME GREAT IT’S FANTASTIC.
SINGER AND THEY COMING AN OLD
SCHOOL WITH RONNIE MILSAP ON
SUNDAY, WHICH WE’RE VERY
EXCITED TO HAVE RUN HERE IN
THE TRACY BYRD, A LOCAL
FAVORITE HERE ON MONDAY.
>> WOW. LOOK AT ALL THOSE OTHER
ACTS THERE ALL THE WAY THROUGH,
ALABAMA LEONARD. YEAH,
100 NELLY.
>> AND YEAH, GREAT ACTS.
GREAT ACTS. I WOULD SAY GET
YOUR TICKETS. NOW. WE DO HAVE
SOME SHOWS THAT ARE VERY
LIMITED LAUGH, WHICH IS GREAT
CELLS ARE GOING FANTASTIC.
WE HAVE PLENTY OF ROOM. PLENTY
OF SPACE GO TO AS THEY RODE A
COMMON GRAB YOUR TICKETS.
WHY? AGAIN, YOU GUYS HAVE TO
BE PITCHING YOURSELF WITH THAT
LINEUP, CHRIS. ALL RIGHT.
SO LET’S TALK ABOUT BESIDES
GOING TO THE ROAD. YOU HAVE A
GOOD TIME. THERE IS A TRUE
MEANING BEHIND THE STOCK SHOW
RODEO. WHAT IS THE TRUE MISSION
OF THE EVENT? REALLY ARE TRUE.
MISSION STARTS WITH OUR 6,000
VOLUNTEERS THAT WE WITHOUT OUR
VOLUNTEERS. WE CANNOT DO WHAT
WE DO. OUR MISSION IS TO HELP
EDUCATE THE YOUTH OF TEXAS.
A LOT OF PEOPLE REALIZE LAST WE
GIVE AWAY 11.5 MILLION DOLLARS
IN SCHOLARSHIPS TO TEXAS YOUTH
AND WE CANNOT DO WITHOUT OUR
VOLUNTEERS AND ALSO ALL THE
PATRONS THAT COME OUT TO OUR
SHOW. EVERY DOLLAR YOU SPEND
OUT HERE COUNTS TOWARDS THE
EDUCATION OF YOUTH OF TEXAS AS
A NONPROFIT THAT WITH OUR
VOLUNTEERS, WE CANNOT MAKE IT
HAPPEN.
>> AND LAST YEAR, THE SAN
ANTONIO STOCK SHOW AND RODEO
IMPACTED OVER 21,000 KIDS AND
TEENS IN TEXAS. SO TELL US HOW
DID THE SHOW IMPACT THESE YOUNG
PEOPLE?
>> WELL, RIGHT NOW WE HAVE KIDS
UNDER SCHOLARSHIPS,
UNIVERSITIES. IT’S DONE THROUGH
THE LIVESTOCK AUCTION IS DONE
THROUGH A WE HAVE ART AUCTIONS.
WE HAVE SPEECH COMPETITIONS,
BARBECUE JUNIOR PIT PIT MASTER
COMPETITIONS WITHOUT THE
SPONSORS AND WITHOUT THE
PATRONS, ALL THOSE KIDS GET
IMPACTED WILL SERVE SCORE TO
SCHOOL TOURS THAT TAKE PLACE
ON THE GROUNDS THAT HELP
EDUCATE ALL THE KIDS ABOUT
AGRICULTURE. SO EVERYTHING WE
DO OUT HERE IS ACTUALLY FOR
THE KIDS.
>> I CHRISTER BE CHIEF
MARKETING OFFICER SAN ANTONIO
STOCK SHOW RODEO. WE’RE REALLY
CROSS OUR FINGERS THAT THE
WEATHER HOLDS OUT FOR THE FOR
THE HOME ON TEAR, CHRIS.
YEAH, GREAT AND THANK YOU GUYS.