How to drive Google traffic to your online store. In this video, I'm going to explain
to you exactly why getting Google traffic is the best way to get potential customers to your store.
And I'm going to go into the different tools that you can use to get Google search traffic
and how to know if you're successful in driving Google traffic to your store. Hi, I'm Clarice Lin,
the ROI Doctor who help small businesses and online stores get more traffic and sales by
getting on Google and YouTube page one. The most common way of store owners to drive traffic is
to start setting up social media accounts perhaps from Facebook, Instagram, Pinterest, maybe TikTok,
or Twitter, so you're getting traffic from social media. Or for those people who have slightly more
budget, you might be working with influencers or you're running ads to drive traffic to your store.
Recently, what I've noticed, especially in the last year or two, there have been many changes to
the algorithm of the social media platforms like Instagram is changing their focus from pictures
or photos to more videos, they're becoming more Tik Tok like, and Facebook is also changing their
algorithm. And it becomes more and more difficult to promote your products on those platforms. Even
if you're running social media ads, you're getting traffic from a group of users, people who are on
social media, typically, they are more like to be laid back, they are more there to see what other
people are doing, checking things out, they're not necessarily looking for an immediate solution to
their problems, it's good to drive traffic but if you want to drive traffic from people who
are more likely to become your store's customers, you should definitely be getting Google traffic.
People who are going to Google typically might have a problem that they want to try to solve.
Let's say for example, if I create a stain on my tabletop, like some pens
felt helpful on tabletop and I want to remove what I would do if there's nobody around to
help me that might go to Google and ask, okay, best way to remove pains from my table top. So
that will be a one thing I'm going to look at. And then from there, and I'm going to explore
like what are the different ways that people have mentioned the best ways to remove this pains, and
if there are any specific products that I should be buying to remove that pain to stand that I
have. The example I've given you is an example of like a user journey or potential customer journey
to looking for a solution which would ultimately result in buying something from a store. And if
you're getting Google search traffic, what you're getting is traffic from potential customers. And
this is high quality traffic. And most people use Google for a number of reasons they could be going
to Google to type a query or they could be searching for an image. Or these days,
more and more people are using Google Shopping to look for a product. Or maybe they're using Google
Maps to look for a business where they're selling certain products. If you can be found on Google on
those different tools, and you're driving Google search traffic to your store, that means you're
getting more potential buyers to your store. In a nutshell, people use Google for looking
for a business, researching about products, looking for more information about products
wanting to get confidence if they should be buying a product to what this really means
is you want your business or your product to be found on a Google search. And of course,
ideally, on page one, how can you achieve that has a new store? What are the tools you can use?
Tool number one, Google Search Console, Google Search Console is formerly known
as the Google webmaster tool is a tool for your store to communicate with Google when
you have new products. Or if you have new blog posts, you have new content
on your store, you want to be able to inform Google. Hi, I have a new product
here or I have a new blog post here. Can you please index it? Can you make sure that this
content that I have will be shown on your search results Google Search Console is the tool you
need definitely to improve your presence on Google search results. Improve your rankings for your
different blog posts for your different products. So make sure you have that tool set up. For more
information on how to set it up and how to use the tool. You can check out one of my video here
on how to get on Google search. Check it out. Link is in the top right hand corner tool number two,
Google My Business. Google My Business is now known as the Google business profile. That's the
new name. If you have an online store and you're planning to open up like a physical store for
people to collect the product you have kind of like a storefront, then you definitely want
your presence to be known by making sure that your store the location of your store is registered on
Google My Business or Google business profile. You are making sure that your business can be found on
Google maps these days, many people use Google Maps to get around to find products and stores
their opening times and everything. So if you want your products to be found, make sure you
are registered on that tool number three, set up your Google Merchant Center. Google Merchant
Center is a tool that you can use to make sure your products are shown on Google Shopping. The
Google Shopping tab where people are browsing and looking for products. This is a relatively new,
I would say for many people, because Google Shopping was typically meant for stores who
could afford to pay previously. However, in over the last year or so Google has made it
free for any store. If you're a legit business owner, you have an online store, you can make
sure your products are shown there by setting up Google Merchant Center. For more details
on how to set it up exactly, you can check out my video right here where I explain how to get
free listing on Google, Google Shopping. Make sure you set that up. The fourth tool that you need
is to set up a Google Ads account to make sure that your product is shown on Google Shopping.
Google has made it mandatory that you register for a Google Ads account as well, even if you're
not paying for ads. So you need to set that up and connect to Google Merchant Center account
and connect to your store whether is Shopify WooCommerce, Magento Bigcommerce. Store,
you want to make sure that your online store, Google Merchant Center, and your Google Ads
accounts are all interconnected. Ideally set up an automated feeds. So any changes to your products,
or any price changes, or if you're adding or removing products,
this will automatically be sent to Google Merchant Center and updated for
Google Shopping. And once you've set up your Google Ads account, if you have some budgets,
it could also be used can be running ads on Google Maps. You can be running ads on Google Shopping,
you can be running ads on Google search. And you could also be running YouTube ads, I've explained
to you about the four tools that you need to start driving Google traffic. Now I'm going to
go into the two ways to drive Google traffic. One is the free way, and one is the paid way.
Here are a couple of ways to drive free traffic. Number one, make sure your product description has
many words as possible, meaning you have more descriptive words in your product description.
Give it more examples of why a person would need this product and how it's going to help them
make it as long as possible. For someone who's thinking about buying your product. When you have
a longer description, Google deem it to be more useful, and ultimately give it a higher ranking.
And the next thing you can do to get more traffic is to start a blog for your store.
When you start a blog, you need to be really intelligent, really smart about your blogging,
you need to have like blogging strategy. And you need to make sure that you're producing really
high quality content to enter on search results page one for more details on how to do that,
you can check out my other video right here on how to do intelligent blogging to drive more
store traffic and sales. Check that out. Another way to drive more Google traffic
is to start your own YouTube channel. When you start your own YouTube channel,
you similarly you are creating the video version of your content that you have written
as blog posts, when you have those videos, and we are getting more and more viewers
than Google would consider to put your YouTube videos on search results as well. On page one,
when you get really good videos, then you're going to drive more traffic to your YouTube channel. And
that's going to help to drive traffic to the store. One of the biggest ways in how I drive
traffic to my YouTube channel is through Google search. And, as I mentioned earlier, Google search
are from people who are looking for a solution to a problem and they might ultimately want to buy a
product. So I make sure that I'm found there, you want to make sure that you're doing that as well.
The vision of creating all those contents, whether it is in writing form or in video form, is that
you want to convince Google persuade Google that your content is the best around and they should
definitely put your content on search results, page one, and that's ultimately going to get you
more traffic and more sales from people who are looking for something to solve their problem. One
concern that I see most people having is that because they don't see immediate results from
getting free traffic, so they're less likely to start working on that. If you're getting steady
traffic. For now, maybe if you're running ads to get some traffic, I will still highly recommend
you to start another way to drive traffic, in this case, like setting a blog or YouTube channel to
start getting organic traffic. Because in the long run, you want to lower down your marketing costs
and if you're only relying on on ads itself, that s costs depends very much on your competition.
For example, like during seasonal like Christmas sale, if someone is willing to pay more to get
the ad space, then you will be outbid. And you will have also have to increase the cost of
your marketing. However, if you are rank on Google search or your YouTube search during the seasonal
seasons, the rankings will not be changed. As much as as long as you're always providing useful,
relevant content, they will continue to stay on search results, page one, relying on ads
itself. So those costs would vary from season to season, and you have to compete with other people
during different times of the year. Keep that in mind. The second way of driving Google traffic,
of course, is to run ads. If you've chosen this option, you want to go for this,
make sure that you're setting everything up correctly, there is an efficient way to do it.
This goes from creating a good ad design, whether it is a text, ad, or a video ad,
make sure your messaging is right. And this corresponds with your product landing page,
make sure your ad design is good. Ad copy is compelling. And your placement
is right, you want to target the right group of people. So you're going to get the right traffic
to your store. If you're using Google such as you could also target specific keywords that you know,
people are ranking for, you can search for that to make sure that your blog posts or your product
is on the top, do make sure that you do your AdWords research in advance search for the
different ways and how much they costs, and make sure that you're getting the right results. What
I can recommend is if you're selecting for a number of keywords, you can go into Google
and do your little research and type it in. And then you can see, which are the products
that are showing up in search results page one, or which websites have their pages on search results,
page one, so you know you're getting the right set of keywords. If you are targeting the wrong
keywords that will result in higher cost and you're getting the wrong people to your store,
getting the wrong people to your stores, meaning you're gonna get the customers, you're
not gonna get the sales. How do you know if you're successfully getting Google traffic to your store?
set up Google Analytics. This is another marketing tool of Google. When you use Google Analytics,
basically, you're putting a piece of code into your store. And you can track from then on how
people are arriving on your store. Whether you're getting visitors from Google and or store visitors
from Google, when they come onto your store. What do they do, which are the pages that they visit?
Do they click on Add to Cart? Do they click on the sizing chart? Are they checking out,
you can look at those performance and understand what those store visitors doing and how you can
convert more of those browsers into sales. For those of you who have installed Google Analytics,
if you have the older version, which is Universal Analytics, make sure that you are migrating to
the new version, which is called G 4. That's the newest version that's offered by Google
by July 23 2023, which is next year, Google is not going to collect any more information. With the
older version of Google Analytics, Universal Analytics, they are going to only focus on
collecting information in the new implementation. Make sure you are migrated into GA4,
you can create a GA for account setup right now. And you can compare your current traffic
with the two different Google Analytics tool to make sure that you are setting it up correctly.
If you're new and you don't have Google Analytics set up yet, make sure you're selecting the right
version which is GA for that will be the version that you're setting up to make sure that you're
collecting information under the new format, because the older version will no longer be
available from July 23 2023. If you're interested in learning how Google Analytics can work for
your store, and what reports that you can look at drop me a comment down below let me know if
you'd be interested if I create a video about that. If you're a Shopify store owner, you can
check out my other video right here where I talk about reports that you can look at to become the
savvy store owner. If you want to learn different ways to drive more traffic to your store. You can
also check out my Shopify Marketing Guide, where I go into the pros and cons of different ways of
driving traffic to your store so you can evaluate and decide on the best course of action link is
down in the description and pin comments so check that out. Also, if you need marketing guidance,
personalized guidance for your store to get more traffic and sales checkout ways of working with
me link is down in the description and pinned comments. If you enjoyed this video and found it
useful, remember to give it a like subscribe to my channel turn on the notification bell so you don't
miss future videos on how to get more traffic and sales by getting on Google and YouTube page one.
I'm Clarice Lin, The ROI Doctor signing off. I'll see you in the next video. Bye