what's up guys julian goldie here and you've done some link building you've published some content
and you're starting to get traffic from seo hurrah it's time to open the champagne pop your feed up
and celebrate right well not just yet because once you've started getting traffic to your website the
next step is to optimize for sales and conversions because here's the thing it doesn't matter how
much traffic you get it's how you convert that traffic into revenue for example there are
websites out there they get 50 000 visitors per month but literally make pennies and just aren't
worth the time they barely break even whereas some websites get a tiny little slice of traffic
but make seven figures in revenue for example take juliangoldi.com it gets about 1500 visitors from
traffic per month from google because it's in a crazy competitive niche but this has helped
me build a seven-figure seo agency as they say size doesn't matter it's how you use it right
and in fact the top ten percent of companies see three to five times higher conversion rates than
an average website so just a tiny improvement in conversion rates can lead to hundreds of thousands
or even millions of dollars in extra sales so in this video i'll teach you the exact strategies
we've used to make seven figures with our website with conversion rate optimization and how you can
do exactly the same so step one it's time to build some funnels when people come to your website
ninety-six percent of visitors are not ready to buy it according to marketo and that's why
we have three options on our website first of all of course for those who want to do the link
building themselves secondly a free book opt-in for those who aren't ready to buy anything yet
and a free seo strategy session for clients ready to start buying our link building service we've
had a lot of sales from people who weren't ready to buy when they landed on our website but six or
even 12 months later we won them over and they're ready to buy now how because they downloaded our
book received our updates every day more on that later and then one day they were finally
ready to pull the trigger and sign up to our service by the way if this video is helping you
please like and subscribe to our youtube channel for more free videos that will help you get more
roi and revenue from seo and it tells the youtube algorithm that our content is good which means we
can reach more people and that means we can afford to spend more time creating better content for you
now that brings me on to my second point get a crm in place right you need a crm when it comes
to managing your leads and sales spreadsheets are not your friend in fact that's the easiest
way to confuse your sales team and lose a bunch of leagues and literally drive yourself crazy
that's why at goldie agency we use an all-in-one crm that handles literally everything for us
and for our clients we're rolling out the crm too it's an all-in-one sales and marketing software
and ideally you need a crm that's all in one because if you've got your email funnels on one
system your funnel builder and another your crm on another it's going to get confusing
and expensive and everything can easily turn into a big mess for example you're looking at 300 per
month just for something like click funnels and then email automation tools like convertkit can
get very pricey too and then even appointment settings software like calendly can cost 60 to 100
per month and then you've got to get your pipeline software contact management yada yada and the
deeper you go down the marketing tools rabbit hole the more expensive things will get and then you
have to link them all together set up some zapiers and it can get very messy and very expensive
so that's why you need an all-in-one crm and i'll tell you which one we use later in this video now
that you've set this up it's time for the next step nurturing your leads so with our website we
gather leads and email addresses by giving away my seo book link building mastery and that's
completely free but it's not enough to give stuff out for free you need to continually nurture these
clients into sales because it's just a matter of time before they buy and by firing out regular
emails to your list you'll be able to build more social proof familiarity and demonstrate
your expertise and the daily emails we send build familiarity and the more someone is familiar with
you the more likely they are to buy from you and whenever they're ready to buy your service
you'll be the first name at the top of their list plus you can include tons of case studies
links to videos testimonials even pictures of your cat to build a relationship with your
target market and by avoiding being overly salesy and providing useful information our
email open rates go up which means we avoid the dreaded spam inbox and clients are more likely
to check out other content that we create all of which basically leads to more sales
now these emails must be useful and full of practical tips and you can check out our free
book link building mastery and sign up to our educational link building emails
to see for yourself how that works these emails are literally just designed to help our audience
and we know that the more people we help the more we grow as a business and to paraphrase
someone like alex hormozy who's made over 100 million dollars from his sales funnels give
your best stuff away for free now even if you want to give your best content away for free
you have to do something else first otherwise people will never sign up or see your content
and that is the fourth step which is it's time to optimize your funnel pages now cro is everything
and you only get one shot we're living in the tick tock generation so most of us have a tiny
attention span sorry what was i saying again i was distracted by a cat meme anyway it's time to focus
on the art of conversion rate optimization also known as cro and there are a few tiny tweaks you
can make that will hugely improve the amount of money you make from all the traffic you get to
your site and if you get this right from the start you'll save yourself thousands of wasted leads
hours and ad spend or traffic and if you get it wrong then all of the traffic you get from seo or
other channels is kind of wasted so here's some cro tips that work for us and will work for you
too so first of all get your offer right all right even if it's a free lead magnet that's no excuse
to be lazy you have to sell the idea and also always just have one cta on every funnel page
so it's very obvious what you want the person to do next then you have to make it easy for people
to take the next step make it simple quick and easy to understand in two seconds or less next
up test your funnel pages on mobile and this is obvious right mobiles are out selling computers
by five to one but it's so easy to forget that when you spend all day writing and designing
a sales page or a sales funnel but it's crucial and then finally sprinkle in some killer headlines
and some testimonials throw in a few case studies for social proof too and you know this is just
basics and advanced basics but that's all you need to start improving your conversion rates fast
in fact these tips have driven thousands of dollars for us in new clients leads and sales and
finally don't over complicate it the rabbit hole goes deep with crms and funnels and things can get
very messy very quickly but that's exactly what you don't want keep it basic yes you could create
crazy automations and funnel pages but it's better to improve this one percent along the way than
build it all at once so stick to the basics you know maybe get one funnel maximum live at first
and once that's up and running and converting then start ramping up and building and testing other
funnels so that's basically everything you need to know about how to optimize your site and turn it
into an automatic sales machine in five easy steps implement this process and i can almost guarantee
that you will save hours of frustration see your business grow and rapidly increase your company's
revenue by the way we're offering our crm to all of our link building clients it's the same
system that i've used to implement everything i've talked about today and basically helping you get
more sales traffic and roi from google but not just from google all of your marketing channels
so if you're interested in setting this crm up or link building for your website go ahead and
book in a free call at juliangoldi.com it's a free strategy session but i can guarantee it will help
you discover more ways to grow your business and ps if you want more leads customers and sales from
google check out this new video how to quickly build your first 1000 backlinks which will teach
you exactly how to hack your way to the number one spot on google and get more free traffic
you