Hey in this video I’m gonna tell you exactly why you’re podcast isn’t growing
And I’m not even gonna make you wait till the end of the video to reveal the answer
I’ll tell you right now
The number one reason that podcasts do not grow is because you can’t grow a podcast
with a podcast.
The way that the podcast players are currently set up makes it so that it is not possible
to consistently post podcast episodes and gain any kind of exposure from within the
podcast players.
And while you may find a few rare exceptions to this painful reality, your efforts, your
time, your skills, your passion - will all be better spent towards something that has
a more strategic, bigger return on investment for you.
And this is good news.
Because it means that you haven’t been doing everything wrong.
It also doesn’t mean that your audience isn’t out there, it just means that you
haven’t found the right way to connect with them yet.
Hey welcome to the Pod Sound School this channel is a great resource for you as a podcaster,
content creator, or new business owner.
Don’t forget to follow the channel by liking this video and subscribing.
Also, let your podcaster friends know about our channel too.
I’m studio Steve I’m an audio and video professional, and I’m so glad you clicked
on this video.
And I can guarantee that if you really entertain and put to use the things that I’m gonna
share with you in this video that you will notice transformational changes in the way
that you podcast, and in the way you become a magnet for the people that you’ve been
trying to reach.
So I’m gonna share a very useful and easy tactic that you can put into place immediately
after watching this video and it’s simple.
And that is to:
Exaggerate everything.
And here I really do mean everything, and I really do mean EXAGGERATE in all caps exaggerate.
Before I really tell you exactly what this means and give you some examples of the exact
things that you should exaggerate, let me put this in the right frame for you.
What is it that draws you to your favorite podcasts?
what is it that makes you attracted to your favorite TV shows, movies and also why do
you follow the people that you follow on the different social media channels?
I would bet that in every single case for every different type of medium the answer
is because of the experience those pieces of content are providing you, and how you
relate them.
Now by contrast let me ask you these questions.
When you are using your smart phone to consume content, what is the content that makes you
cringe?
What is the stuff that you can’t swipe away from fast enough?
Hopefully you get where I’m trying move our perspective and that is from the perspective
of the listener, of your audience.
I also want to take you out of your own perspective, so that we can get away from our egos, or
our beliefs, or our current set of definitions, and all of our biases.
I want us to take a look at your podcast from the outsiders perspective.
And now, here are some specific examples of some easy
things that you can start exaggerating right off the bat, that will give you exponential
output, in terms of your podcast performance.
The first one, and I think this is my favorite one, I think this is the one that you can
immediately see some amazing things happen for your show, and that is your persona.
How can you exaggerate your persona?
Now when I say exaggerate your persona, there of course are 100 things under that subject
line that could be broken apart.
-you can exaggerate the way you look -you can start wearing certain colors that
make you more recognizable -you can really brand yourself and change
your appearance, and that would also be a really great thing that you can exaggerate
-but my favorite part to exaggerate when it comes to your persona is your status.
What I think is the most useful thing to do here is to take a look at your life in addition
to your podcast and really ask and imagine, what are your greatest LIFE dreams?
So what does this dream future look like?
How do you look in the dream future?
What type of clothes are you wearing, what type of house are you living in, what type
of car are you driving, what’s your countenance like?
How do you behave?
Do you stand with more confidence do you speak with more confidence?
This is the version of you who has succeeded at all these things that you’re trying to
do right now.
So draw a very clear picture of this person in your mind, this exaggerated extremely successful
future version of yourself and now take a look at where you are right now in reality
and see the differences between those two personas
And from now on, when you are podcasting, move yourself closer to your future person
in the way that you speak, in the way that you stand, in the way that you dres,s in the
way that you appear, and you will have an exaggerated version of yourself that happens
to be a version of yourself the people will be more inclined to listen to, will relate
with more and are more likely to share an experience with.
You won’t just be inviting them into the current state of your life, or your business,
or your expertise, or your story.
You’ll be inviting them into an exaggerated, more exciting, version of your story.
People only receive the frequencies that we broadcast.
It’s not just your voice you’re recording on the microphone, you are capturing your
energy, and you are sharing your perspective.
If I’m going to tune in to your podcast it’s only because of the promise of a cool
experience.
If you exaggerate how you are, if you exaggerate who you are, where you are, your perspective,
your views, your take, then you’re going to exaggerates and make the experience more
enjoyable for me.
So that one obviously is a really fun one that I could spend three hours aimlessly talking
about, but we better move on to some more examples so that can really drive the simple
idea of exaggerating everything home.
I want to talk about the next most important one that I think you should exaggerate when
it comes to your podcast and your creative endeavors, and that is your production.
This is a big one,
how can you exaggerate your podcast production?
Now the first and most obvious answers to pop up here would be equipment, better microphones,
maybe hiring an amazing podcast editor, maybe I should add music and sound effects and all
of that stuff and yes all of those things you should really exaggerate but one I really
wanna point out is,
can you exaggerate the method, and the discipline, and the workflow, in the way that you produce
your podcast?
And more specifically can you exaggerate the output of your weekly media and promotional
efforts?
So for example.
Here is a very common workflow of an average Podcaster.
First the Podcaster writes or outlines, records, and edits an audio episode.
Then they export an MP3 file or a WAV file and they upload that file to their podcast
hosting site.
Then they add a description and put all the links of the things they may have discussed
in the episode and their calls to action.
They may even take an extra step to add unique episode artwork.
After that, they publish the episode, they go to one or two social media sites.
They then share a link to the new episode and a little description or an image talking
about the episode and why people should go listen.
Then throughout the rest of the week they periodically and sporadically check those
social media platforms and try their best to engage with everyone they can on the platforms.
And although this is what average Podcasters do, this is a tremendous amount of work, and
if this is something you’re doing on a weekly basis week by week as you go, this is likely
all the time you have to put into your efforts.
So how can we implement new methods and strategies into how we actually record these podcast
episodes and how can we exaggerate the output and the efficiency while not adding anymore
time each week.
Because we don’t have a lot of extra time.
My top suggestion and the best suggestion, is one that you likely do not want to hear,
or have been putting off, or have been dreading.
But it’s the best and top suggestion for a reason, because it works, and because it
exaggerates the output and the return on your time and energy investment by many times,
and with consistency has a snowballing effect and an exponential explosion of growth for
you and your pursuits.
And that is to turn on a camera.
Yes I know, it sucks, it is the hardest thing that I do on a daily basis with the work that
I do here at the Pod Sound School, and that is to get in front of the camera.
I have had many crisises and meltdowns and you name it but I continue to find ways to
improve my performance, reduce my camera anxiety, and let go.
And with this same theory of exaggerating everything, you can exaggerate the way that
you are on camera, you can exaggerate your confidence level, you can pretend basically
to be a lot more confident than you actually are, and you can just tackle the thing dammit,
and turn on the camera while you do your podcast.
This one exaggeration alone requires only a couple added minutes of time to your regular
production schedule.
And now in the post production process instead of editing an audio episode, you edit a video
episode that can also work as an audio episode.
Now you have a video and an audio podcast.
And now, as part of that typical weekly workflow, you don’t ONLY upload your episode to your
podcast host.
In addition to that, you take one small extra step and upload your video podcast to YouTube
and Spotify.
And, since you already have this video chillin’ in a video editing software let’s just exaggerate
what we’re doing there in that video editing software and after we export the final video
and audio episode that we’ve edited let’s duplicate that sequence and then in that new
timeline or that new copy of that same sequence let’s chop that up in the five different
pieces and export those five different pieces into vertical videos.
And imagine, now, instead of just posting a typical “check out my new episode” style
content to the platforms which provide essentially zero experience to anyone on those platforms,
and really become some of those cringe posts, that people can’t scroll away from fast
enough.
Let’s replace the time it takes us to do that with now uploading these five cuts that
we just made from our complete podcast episode and upload those cuts to YouTube short, Instagram
reels, and TikTok - all in one shebang.
With just this small implementation and shifting the way that we produce our podcast and exaggerating
the productivity and the method andthe strategy in which we produce our podcast, we went from
having an audio podcast and nearly zero social media presence, to now having an audio and
video podcast and consistent daily vertical video trendy, awesome looking videos on all
of the platforms.
And PS, right here, people love podcast episode clips as short videos, they love seeing those
podcast microphones in the videos, they love digesting the little best previews or the
little best highlights from your episodes.
I guarantee you that if you employ this one strategy alone to your current production,
that you will get 10 times the amount of plays or downloads within your first week.
I can also guarantee that if you keep going and keep looking for new simple things you
can exaggerate that this 10 times growth will become exponential.
And hopefully that got you thinking in the right way and hopefully you’re willing to
imagine and ask what can I exaggerates right now?
You don’t have to exaggerate 500 things all at once, just pick one, and the things
that I mentioned in this video, exaggerating your persona, exaggerating your status, exaggerating
your perspective, and exaggerating your production, and more specifically exaggerating your strategy
and your willingness to implement more productive systems into your workflow.
Those things are actually very simple to begin.
And if you want to take the fast route and have support from us personally here at the
Pod Sound School, we do have an industry leading coaching program that helps business owners
or new business owners to build content machines that work on auto pilot for them to generate
and nourish leads, it’s a specialty of ours, we typically launch our coaching programs
in groups so we may be enrolling for those programs right now, or you can get on the
waitlist and get more information by going to PodcastingSmart.com/waitlist
And if you’re ready to get into video podcasting and to just take that leap and learn what
you need to learn to start right now to incorporate video into your workflow check out this video
right here where I do a deep dive into video podcasting and all of the things that you’ll
need to get started instantly.