>>> WELL, IS MOVEMBER IS ALMOST
DONE.
>> I LIKE IT AND I KNOW YOUR
WIFE LIKES IT.
DOES IT REALLY MATTER IF YOU
LIKE IT?
>> I GUESS NOT.
BUT FOR THOSE OF US WHO HAVE
GROWN OUT OUR BEARDS IN SUPPORT
OF MOVEMBER, SOME OF US ARE
LOOKING FORWARD TO BEING FRESH
AND CLEAN, MYSELF INCLUDED.
SO I HOOKED UP WITH A LOCAL
BARBER WHO PARTNERED WITH
MANIFEST DISTILLING TO EXTEND
THE CONVERSATION, AND PUT A
FINAL EXCLAMATION POINT ON
MOVEMBER 2016.
>> IT IS A SENSITIVE SUBJECT TO
SOME PEOPLE.
ON THE BARBERSHOP IT IS A PLACE
WHERE GUYS OPEN UP AND TALK
ABOUT THINGS THEY DON'T NORMALLY
TALK ABOUT OTHER PLACES.
>> THAT SENSITIVE SUBJECT IS
MEN'S HEALTH, SPECIFICALL
PROSTATE CANCER, TESTICULAR
CANCER AND MENTAL HEALTH ISSUES.
WITH HIS PROFESSION, RICO IS
SOMETIMES A BIT OF A THERAPIST.
>> BEHIND THE CHA YOU HAVE A
LOT OF CONTROL OVER THE
CONVERSATION.
WHEN YOU BRING UP THINGS OR WHEN
THE OTHER GUYS IN THE SHOP BRING
UP THINGS IT KIND OF MAKES IT
MORE RELAXING AND MORE OPENING.
GUYS FEEL MORE COMFORTABLE.
THEY REALIZE THEY AREN'T THE
ONLY ONE.
>> MENTAL HEALTH CAN BE A MUCH
LARGER ISSUE FOR MEN TO ADMIT TO
AND DEAL WITH.
>> OFTENTIMES GUYS GO THROUGH
THINGS AND RIGHT NOW WITH THE
SUICIDE RATE OF MALES BEING
SIGNIFICANTLY HIGHER THAN
FEMALES, IT IS SOMETHING THAT --
WHERE IF YOU DON'T OPEN UP AND
TALK TO PEOPLE ABOUT IT IT CAN
WEAR DOWN ON YOU.
TALKING ABOUT THINGS THAT IS
GOING ON IN YOUR LIFE, IT HELPS
YOU TO REALIZE THAT YOU ARE NOT
THE ONLY ONE GOING THROUGH
SOMETHING.
YOU'D BE SURPRISED HOW MANY
PEOPLE ARE GOING THROUGH EXACTLY
WHAT YOU ARE GOING THROUGH AND
WHEN YOU FIND OUT THAT IT IS
UNFORTUNATELY NORMAL SOMETIMES,
IT TAKES A LITTLE STRESS OFF
YOU.
>> WANTING TO OPEN UP THE
CONVERSATION MORE, RICO
PARTNERED WITH THE RECENTLY
OPENED MANIFEST DISTILLING FOR
THE INAUGURAL MOVEMBER MOVEMENT.
>> A COUPLE CLIENTS OF OURS,
HEARING ABOUT THE PLANNING FOR
MOVEMBER, THE RELATIONSHIP GREW
FROM THERE AND WE DECIDED TO
COLLABORATE AND USE THE SPACE
HERE -- GREAT SPACE -- IN
HELPING THIS EVENT.
>> ALREADY MAKING A NAME WITH
ITS SPIRITS, WE LEARN WHY
MANIFEST BREWING IS SO EXCITED
TO HOST MOVEMBER JAX.
>> THERE ARE SO MANY CHARITIES
THAT ARE WORTHY OF OUR DOLLARS,
BUT AS A START UP BUSINESS
DOLLARS ARE TIGHT.
ALL THE PARTNERS AT MANIFEST
BELIEVE IN GIVING BACK AND RICO
HAS A GREAT VISION TO MAKE MEN
LESS UNCOMFORTABLE.
IT IS A CAUSE I CAN GET BEHIND
EVEN KNOW I HAVE NO PERSONAL
HISTORY WITH IT.
IN FACT, YEAH, I HAVE HAIR ALL
OVER MY FACE FOR THE FIRST TIME
EVER IN HONOR OF MOVEMBER AND IT
WILL ALL BE OFF ON DECEMBER 1.
>> AND FOR A FIRST-TIME VENTURE
IT IS GOING TO BE AN EPIC
EVENING.
>> WE HAVE LIVE MUSIC WITH A
BLUES BAND.
A FOOD TRUCK COMING BY SERVING
FOOD.
WE'LL HAVE WONDERFUL BARTENDERS
COMING BY TO MAKE COCKTAILS AND
DRINKS WITH US.
WE ALSO WILL BE PLAYING
BLACKJACK FOR PRIZES AND WE ARE
ALSO -- WE SET UP HERE A COUPLE
BARBER CHAIRS DOING FREE BEARD
TRIMS AND MUSTACHE SHAPE UPS.
>> RICO REALLY HOPES PEOPLE
EMBRACE THE DEEPER MESSAGE OF
THE MOVEMBER MOVEMENT.
>> THE GOAL HERE AGAIN IS TO
EXPAND THE CONVERSATION OUT OF
THE BARBERSHOP, TO MAKE IT
SOMETHING THAT GUYS AREN'T
SCARED TO TALK ABOUT, TO GO DO,
TO GO GET CHECKED OUT, TO GO SEE
A DOCTOR FOR WHATEVER REASON,
WHETHER IT BE A SIGH CHI TRIGS
FOR MENTAL ISSUES OR DEPRESSION
OR WHATEVER.
GO GET HELP AND WE WANT TO MAKE
IT TO WHERE IT NOT SO TABU.
>> I LIKE WHAT RICO HAD TO SAY.
IT IS ALL ABOUT THE CONVERSATION
AND GETTING IT STARTED WITH
MOVEMBER OR ANYTHING THAT YOU
ARE DOING TO RAISE AWARENESS.
IT STARTS THERE.
>> NEED TO TAKE NOTES FROM THE
LADIES BECAUSE YOU GUYS WILL
TALK ABOUT ANY AND EVERYTHING.
NO SHAME.
MOVEMBER MOVEMENT GOES DOW
THURSDAY AFTERNOON FROM 6:00 TO
9:00 PM AT MANIFEST DISTILLING.
IT WILL BE A FULL EVENING OF FUN
AND GREAT CONVERSATION.
IT IS A PAY EVENT BUT YOU SHOULD
KNOW THAT YOU ARE GOING TO GET A
LOT OF BANG FOR YOUR BUCK AND
PROCEEDS GO TO THE MOVEMBER
MOVEMENT, THE NATIONAL
FOUNDATION AND ALSO LOCALLY TO
JAY LA SMILE INCORPORATED.
IT IS ON.
>> BY THE WAY, IF YOU WANT TO
COMMENT ON THIS GUY'S BEARD, YOU
CAN ALWAYS MESSAGE US ON
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