ADVOCATE FOR DECADES. SHE STOPPED BY TO TALK ABOUT WHY
THIS CAUSE IS SO IMPORTANT TO
HER.
HER. >> HERE YOU ARE, ALL FABULOUS IN
PINK.
PINK. >> THANK YOU.
>> I THINK WE’LL SEE A LOT OF
THIS COLOR THIS MONTH.
BUT THIS IS PERSONAL FOR YOU.
TELL ME WHY.
>> WELL, I’VE BEEN PART OF
OCTOBER BREAST CANCER AWARENESS
MONTH, THIS IS MY 24th YEAR.
I GOT INVOLVED BECAUSE ESTEE
LAUDER WHEN I FIRST STARTED
WORKING FOR THE COMPANY AS THEIR
FACE BACK IN THE ’90s.
SHE SAID, I JUST STARTED A NEW
CAMPAIGN AND I WOULD LOVE YOU TO
HELP ME.
HELP ME. I SAID, I WOULD LOVE TO.
SHE SAID, I WANT TO RAISE FUNDS
AND AWARENESS FOR BREAST CANCER.
OKAY.
OKAY. AND SHE SAID TO ME, WOMEN ALL
OVER THE WORLD ARE DYING OF
BREAST CANCER AND NO ONE IS
TALKING ABOUT IT.
>> THIS WAS WAY BEFORE THE
RIBBON, WAY BEFORE PINK, YOU
KNOW, FLOODED THE STREETS IN
OCTOBER.
OCTOBER. >> IT ABSOLUTELY WAS.
SHE CO-INVENTED THE PINK RIBBON
IN 1992.
IN 1992. PRIOR TO THAT THERE WASN’T A
PINK RIBBON.
PINK RIBBON. WHEN I WAS GROWING UP, WHEN I
WAS A TEEN, THERE WASN’T A
BREAST KASHS AWARENESS MONTH,
THERE WASN’T A PINK RIBBON.
NOBODY SPOKE ABOUT IT.
WHEN SHE TOLD ME, THAT IT REALLY
HIT A NERVE BECAUSE I HAD JUST
LOST MY GRANDMOTHER TO BREAST
CANCER.
CANCER. SHE HADN’T SPOKEN ABOUT IT.
THERE WAS NO PINK RIBBON --
>> YOU DIDN’T KNOW ABOUT IT.
>> EVEN THEN WE DIDN’T KNOW
ANYTHING.
ANYTHING. NUMBER ONE WE DIDN’T KNOW
ANYTHING ABOUT IT AND AFRAID IN
THOSE DAYS, PEOPLE WOULD STILL
SAY, OH, SHE’S GOT BREAST
CANCER.
CANCER. IT WAS NOT SPOKEN ABOUT.
SO, AS SOON AS EVELYN SAID THOSE
WORDS, I KNEW I WANTED TO BE
PART OF THAT CAMPAIGN BECAUSE
HOPEFULLY -- AND I DIDN’T
THINK -- WE ALL WORE PINK
RIBBONS AND SAY BREAST CANCER,
PINK RIBBONS, BREAST CANCER, GET
A MAMMOGRAM, CHECK YOUR OWN
BREASTS, TRY TO RAISE MONEY.
OUR FOCUS AS WELL AS RAISE
AWARENESS IS TO RAISE FUNDS.
WITH THE ESTEE LAUDER BREAST
CANCER CAMPAIGN WE HAVE RAISED
$9 MILLION.
$9 MILLION. >> WOW, THAT’S A BIG NUMBER.
>> IT’S A HUGE NUMBER.
AND $65 MILLION OF THAT HAVE
GONE TO RESEARCH, WHICH WAS
EVELYN’S PASSION.
EVELYN’S PASSION. YOU KNOW, THEY’VE MADE GREAT
STRIDES, GREAT STRIDES IN
DIAGNOSIS, GREAT STRIDES IN
TREATMENT.
TREATMENT. YET STILL, EVERY 15 SECONDS A
WOMAN AROUND THE WORLD IS
DIAGNOSED WITH BREAST CANCER.
>> THE FIGHT’S NOT OVER.
>> THE FIGHT IS NOT OVER AND ONE
IN EIGHT WOMEN WILL BE DIAGNOSED
IN THEIR LIFETIME.
>> HAVING DONE THIS FOR SO LONG,
I’M SURE YOU HAVE COUNTLESS
STORIES AND ANECDOTES ABOUT
PEOPLE WHO HAVE TOUCHED YOU.
IS THERE A SPECIFIC STORY THAT
STANDS OUT?
STANDS OUT? >> THERE’S SO MANY.
EVELYN AND I USED TO DO -- EARLY
ON IN THE CAMPAIGN WE WOULD GO
TO DEPARTMENT STORES AND SIGN
ESTEE LAUDER PRODUCTS WE SELL TO
BENEFIT THE BREAST CANCER
RESEARCH FOUNDATION.
RESEARCH FOUNDATION. WE USED TO KNOW IF WE SAW A
TEENAGE BORE BOY OR A YOUNG MAN
IN THE LINE WAITING TO SEE US,
WE KNEW HE WAS GOING TO TELL US
HIS MOTHER DIED OF BREAST
CANCER.
CANCER. AND THEY ALWAYS DID.
WE WOULD BRACE BECAUSE THEY WERE
YOUNG BOYS AND THEY STOOD IN
LINE FOR AN HOUR, HOUR AND A
HALF.
HALF. WE USED TO CRY.
>> SO, THIS YEAR YOU HAVE A
CAMPAIGN.
CAMPAIGN. >> WELL, WE HAD A --
>> A MEDIA CAMPAIGN.
>> WE DO.
>> WE DO. SO OFTEN PEOPLE SAY, WHAT CAN I
DO TO HELP?
I WANT TO HELP.
I WANT TO RAISE MONEY.
AND PEOPLE DO WHAT THEY CAN AND
THEY FUND RAISE, THAT’S
BRILLIANT.
BRILLIANT. BUT WE CAME UP WITH -- I’LL GIVE
YOU A DEMONSTRATION.
WE HAVE A SPECIAL THING GOING
FOR THE MONTH OF OCTOBER WHERE
IF ANYBODY, MALE OR FEMALE,
TAKES A PINK LIPSTICK AND DRAWS
A PINK RIBBON ON THEIR HANDS, IF
THEY TAKE A PHOTOGRAPH OF
THEMSELVES LIKE THIS WITH THEIR
PINK RIBBON AND IF THEY USE TWO
HASH
HASH HASHTAGS WE’LL DONATE $25 FOR
EVERY POST ON INSTAGRAM UP TO A
QUARTER OF A MILLION DOLLARS.
>> WE’VE SEEN THIS FROM SO EARLY
ON, FROM THE EARLY STAGES, NOW
OF A MASSIVE CAMPAIGN.
WHERE DO YOU SEE THIS THING IN
TEN YEARS?
TEN YEARS? >> I DON’T KNOW.
I CAN’T PUT A NUMBER ON IT, BUT
I KNOW THERE WILL BE A TIME WHEN
PEOPLE DON’T DIE OF BREAST
CANCER.
CANCER. THERE’S NO 90% SURVIVAL RATE IF
CAUGHT EARLY AND IT HAS REALLY