PEOPLE ARE WATCHING TO MAKE SURE
. THAT IS PART OF THE DEAL.
CONGRATULATIONS RIGHT?
DORITOS COMPANY CEO
RECENTLY SAID SHE IS GETTING
READY TO LAUNCH NEW DORITOS
TARGETING WOMEN WHO DON'T WANT
TO CHEW TOO LOUDLY OR LICK
THEIR FINGERS IN PUBLIC.
SHE TALKED ABOUT THIS IN
GENERAL WHAT THEY ARE LOOKING
AT.
SHE SAID WOMEN WANT SOMETHING
TO PUT INTO THEIR PURSE. IT IS
INTERESTING BECAUSE THERE IS
PROBABLY SOME TRUTH TO THIS BUT
SAYING IT LIKE THIS IS NOT
GOING OVER WELL.
IT IS A NIGHTMARE ON THE
INTERNET.
PEOPLE ARE SAYING WE FOUGHT
FOR WOMEN'S RIGHT SO WE COULD
HAVE LADY DORITOS.
I THINK WOMEN ARE NOT BUYING
ENOUGH DORITOS AND THEY ARE
TRYING TO FIND A WAY TO GET
WOMEN ON BOARD WITH DORITOS [
INDISCERNIBLE-MULTIPLE SPEAKERS
] AND I THINK THESE ADDITIONAL
COMMENTS HAVE REALLY BLOWN BACK
ON HER.
IF YOU LOOK AT WHAT SHE WAS
QUOTED AS SAYING SHE DOESN'T
CITE RESEARCH, SHE DOESN'T CITE
THAT SHE SAYS IF YOU LOOK AT
HOW MEN EAT THIS IS HOW THEY
EAT.
IF YOU LOOK AT WOMEN THIS IS
WHAT THEY WANT.
GENERALIZATIONS WHEN THEY ARE
MADE ABOUT THE DIFFERENCES
BETWEEN MEN AND WOMEN IS A
DANGEROUS ROAD TO TAKE.
WE KNOW IT IS NOT BLACK AND
WHITE AND MAYBE THERE ARE MEN
OUT THERE WHO DON'T WANT TO
LICK THEIR FINGERS EITHER.
IT IS INTERESTING WHEN YOU
LOOK AT THE FACT THAT WE ARE
ACTUALLY EVEN TALKING ABOUT IT.
THERE ARE REAL CAMPAIGNS THAT
GO BEHIND THIS.
IF YOU DO COMPANY AND YOU DO
RESEARCH, LET'S SUSPEND KIM'S
QUESTION AND ASSUME THEY DID
MARKET RESEARCH AND THEY FIND
20 OR 30% OF WOMEN SAY I WOULD
LOVE THIS CHIP IF I DIDN'T HAVE
TO HAVE THIS BIG BAG IN MY PURSE
OR INSTEAD OF A SOFT BAG MAY BE
A HARD CONTAINER THAT WOULD
PROTECT THE CHIPS, YOU WILL
DESIGN A PRODUCT THE PEOPLE ARE
TELLING YOU THEY WANT, HOW DO
YOU GO ABOUT IT IN A WORLD WHERE
WE ARE MOVING AWAY FROM THIS
IDEA OF HAVING GENDER [
INDISCERNIBLE-MULTIPLE SPEAKERS
] TALK ABOUT IT?
LOOK AT WHAT THEY DID WITH
THE BAKED CHIPS.
THEY DIDN'T SAY THESE WERE FOR
WOMEN.
THEY MAKE A NUMBER OF DIFFERENT
PRODUCTS, LET THE PEOPLE
DECIDE.
I THINK THAT IS THE PROBLEM.
[ INDISCERNIBLE-MULTIPLE
SPEAKERS ] MOST LIKELY THEY
WERE NOT GOING TO DECORATE
THESE BAGS WITH BOWS ON THEM.
IF YOU ARE PLANNING TO DO THAT
DON'T.
I GUARANTEE YOU IF WOMEN
WERE BUYING DORITOS THIS WOULD
NOT HAVE COME UP AT ALL.
I PUT THIS OUT ON TWITTER
AND GOT GREAT INSIGHT, THE
WOMEN WHO RESPONDED WERE
PHENOMENAL AT TRYING TO EXPLAIN
WHY IT IS THAT PEOPLE FOUND
THIS SO OFFENSIVE.
WE ARE AT A TIME IN SOCIETY
WHERE WOMEN ARE DEMANDING TO
SAVE THEIR VOICES NEED TO BE
HEARD AND DORITOS IS SAYING
WOMEN NEED A CHIP THAT IS QUIET.
SEAN SAID WHEN YOU THINK ABOUT
GENDER MARKETING TYPICALLY
MARKETING TO MEN IS THAT MEN
ARE STRONG --
AND THEY ARE MESSY.
I THINK SEAN'S RIGHTS.
HE UNDERSTANDS WHY WOMEN
REACTED SO STRONGLY TO THIS.
ITS MEANING NOT SPECIFIC [
INDISCERNIBLE-MULTIPLE SPEAKERS
]
WE BOTH SPOKE ABOUT THIS ON
TWITTER AND WE HAD A LOT OF
INTELLIGENT CONVERSATIONS.
PEOPLE WERE SAYING I DON'T
THINK ALL PRODUCTS NEED TO BE
GENDERED.
SERIOUS DEBATE FOLKS.
I WAS OPEN TO LISTENING TO
IT BECAUSE I AM A GUY.
[ INDISCERNIBLE-MULTIPLE