CONCEALER
CONCEALER TOUCH-UP SPRAY.
SPRAY.
SPRAY. THAT HAS BEEN INCREDIBLY
POPULAR SINCE WE
LAUNCHED IT AT HSN.
THE DIFFERENCE IS THE
FACT THAT IT'S 100%.
IT STAYS ON UNTIL YOU
WASH IT OUT.
NOT ONLY FOR IF YOU ARE
HAVING SOME GRAYS AT THE
ROOT OR IF YOU WANT TO
EXPAND YOUR TOUCH-UP FOR
ANOTHER WEEK OR TWO,
PERFECT FOR THAT BUT
IT'S WONDERFUL FOR
THINNING HAIR, FOR
BALTIMOREING HAIR TO
BRING BACK THE VOLUME TO
YOUR HAIR AND IT'S $20
TODAY.
TODAY.
TODAY. EVENT PRICE.
EVENT PRICE. WE HAVE DARK BROWN.
THAT WILL BE -- RITA
TOLD ME OVER A YEAR TO
FORMULATE THE PERFECT
COLOR.
COLOR.
COLOR. WE
COLOR. WE HAVE LIGHT BROWN
AVAILABLE FOR YOU.
WE HAVE BLOND.
WE HAVE RED AND WE HAVE
DARK BLOND.
DARK BLOND. WE WILL TALK ABOUT WHO
THIS IS FOR.
BUT IT'S SUCH AN
NORTHERN AND TRULY A
PLEASURE TO WELCOME BACK
RITA HAZAN.
RITA HAZAN. SO GOOD TO SEE YOU.
>> Guest: THANKS FOR
HAVING ME.
HAVING ME. >> Host: YOU ARE A
SOUGHT AFTER COLORIST.
YOU ARE THE FOUNDER.
YOU DID IT.
APPROVED IT.
APPROVED IT. >> Guest: I WORKED ON
THIS PRODUCT FOR ALMOST
FOUR YEARS.
FOUR YEARS. NOTHING LIKE IT ON THE
MARKET.
MARKET.
MARKET. LOOK HOW AMAZING IT IS.
LOOK AT HER ROOTS.
WHITE STRIPE.
WHITE STRIPE. HOLD THE CAN SIX TO 8
INCHES AWAY, SPRAY IT
AND THAT'S IT.
ROOTS ARE GONE IN
SECONDS.
SECONDS.
SECONDS. LOOK HOW EASY IT IS.
THE BEST PART IS THAT WE
TRIED AND TESTED IT ON
EVERY PERSON.
EVERY PERSON. CLIENT, FAMILY, WE SENT
THEM OUT IN THE RAIN.
TAKE A SPIN CLASS.
>> Host: GO SWIMMING.
>> Guest: WHATEVER YOU
HAVE TO.
HAVE TO.
HAVE TO. IN SECONDS IT COVERS.
BY THE WAY, IF YOU HAVE
THINNING, A LOT OF
PEOPLE GET THIN IN THE
TEMPLES, JUST SPRAY IT A
LITTLE BIT AND, BOOM,
YOU ARE NOT THIN ANY
MORE.
MORE.
MORE. YOU
MORE. YOU CAN WEAR YOUR HAIR
BACK AND HAVE
CONFIDENCE.
CONFIDENCE. IT'S SO FLEXIBLE.
>> Host: WHAT COLOR ARE
YOU USING.
YOU USING. >> Guest: THIS IS DARK
BROWN, BLACK.
BROWN, BLACK. I FORMULATED NO MATTER
WHAT TONE YOUR HAIR IS,
IT DOESN'T MATTER THE
TONE.
TONE.
TONE. IT
TONE. IT MATTERS THE COLOR.
IT WILL BLEND IN WITH
YOUR HAIR.
YOUR HAIR. YOU CAN'T TELL I SPRAYED
SOMETHING.
SOMETHING. IF YOU ARE THINNING IT
COLORS PART OF YOUR
SCALP.
SCALP.
SCALP. >>
SCALP. >> Host: EVEN BALDING IN
CERTAIN AREAS.
CERTAIN AREAS. >> Guest: GREAT FOR MEN,
TOO THAT GO THIN FOR
PREGNANT WOMEN THAT
DON'T WANT TO COLOR
THEIR HAIR.
THEIR HAIR. THIS IS BLOND LOOK.
HOW EASY THAT IT IS.
COVERS THE GRAYS IN
SECONDS AND IT MATCHES
PERFECTLY WITH HER HAIR.
LOOK AT THAT.
>> Host: EVEN PROLONGING
GETTING A TOUCH-UP IF
YOUR DARK ROOTS ARE
SHINING THROUGH.
SHINING THROUGH. >> Guest: TEN DAYS YOU
HAVE TO GO BACK AND GET
A TOUCH-UP.
A TOUCH-UP. SEE HOW SHE IS THIN OVER
HERE.
HERE.
HERE. SEE
HERE. SEE HOW THAT IS THIN.
SPRAY A LITTLE BIT FROM
FAR AND THAT'S IT.
IT'S GONE.
IT'S GONE. SHE HAS SOME GRAY HIRE.
SOMETIMES THE GRAY MAKES
YOU LOOK LIKE YOU ARE
THINKING.
THINKING.
THINKING. ONCE YOU SPRAY IT, LOOK
AT THE DIFFERENCE
BETWEEN THIS SIDE AND
THIS SIDE.
THIS SIDE. IT'S COMPLETELY
IT'S COMPLETELY DIFFERENT.
DIFFERENT. TURN YOUR HEAD THAT WAY.
NOW LOOK.
NOW LOOK.
NOW LOOK. SHE IS 20 AGAIN.
NO ROOTS.
NO ROOTS.
NO ROOTS. >> Host: SO EASY.
YOU SAID IT WILL LAST
UNTIL YOU SHAMPOO IT
OUT.
OUT.
OUT. >>
OUT. >> Guest: IT STAYS IN
UNTIL YOU SHAMPOO IT
OUT.
OUT.
OUT. YOU
OUT. YOU CAN SLEEP ON YOUR
WHITE SHEETS.
WHITE SHEETS. IT'S NOT COMING OUT.
YOU SEE THE DIFFERENCE.
IT WAS DARKER BUT NOW
LIGHTER.
LIGHTER.
LIGHTER. MEDIUM BROWN TO LIGHT
BROWN WILL BE LIGHT
BROWN.
BROWN.
BROWN. >>
BROWN. >> Host: YOU SAID THAT
WAS THE MOST DIFFICULT
TO FIREFIGHTER ME LATE.
>> Guest: THIS TOOK ONE
YEAR TO FORMULATE.
LOOK AT THAT.
SEAMLESS, RIGHT.
SEAMLESS, RIGHT. YOU CAN'T TELL WHERE HER
HAIR STARTS AND WHERE
THE GRAY WAS.
IT'S PERFECT.
IT'S PERFECT. >> Host: YOU HAVE THE
SAME SPECIFICS THAT YOU
ARE COLORING SOMEONE'S
HAIR.
HAIR.
HAIR. >>
HAIR. >> Guest: I DROVE
EVERYBODY CRAZY WITH THE
BROWN DOLE COLOR.
>> Host: IT'S YOUR NAME.
>> Guest: I'M A WOMAN.
I KNOW THAT BRUNETTES
ARE SPECIFIC ABOUT WHAT
COLOR WE LIKE OUR HAIR.
WE WANT IT THIS COLOR,
NO RED IN IT.
SPECIFICS FOR BROWNS.
USUALLY BROWNS TURN
BRASSY.
BRASSY.
BRASSY. I
BRASSY. I WANTED TO MAKE SURE
THAT -- I DON'T COLOR
HER HAIR, SHE DOES IT
HERSELF.
HERSELF.
HERSELF. YOU COULDN'T TELL.
SHIS SEEMLESS.
SHIS SEEMLESS. ALL NEUTRAL COLORS THAT
MATCH ANYBODY'S HAIRS
AND FILLS IN WHERE YOU
NEED IT TO FILL IN TO
MAKE IT FEEL LIKE YOU
HAVE THICKER HAIR.
>> Host: THAT'S THE
LIGHT BROWN.
LIGHT BROWN. >> Guest: 6 TO 8 INCHES
FROM YOUR SCALP AND
SPRAY.
SPRAY.
SPRAY. SEE THIS PINPOINT KNOWS
LETTER?
LETTER?
LETTER? IT WILL GO STRAIGHT.
I SAY SPRAY IT.
SPRAY IT.
SPRAY IT.
SPRAY IT. IT GOES STRAIGHT OUT.
IT DOESN'T FAN OUT.
>> Host: I LIKE THAT.
IT'S PINPOINTING
IT'S PINPOINTING WHATEVER YOU ARE
COVERING UP.
COVERING UP. >> Guest: RIGHT.
IT GOES TO IT.
THIS -- YOU ARE SUPPOSED
TO DO THIS AT HOME
YOURSELF.
YOURSELF.
YOURSELF. KAREN WILL DEMONSTRATE
HOW EASY IT IS TO DO IT
AT HOME WHILE YOU WATCH.
YOU DO THIS AT HOME.
THAT WAS THE PREMISE.
>> Host: SO MAKE IT
EASY.
EASY.
EASY. WHEN YOU ARE HOME YOU
DON'T WANT TO COLOR THE
HAIR EVERY TEN DAYS,
SPRAYS SECONDS AND YOU
ARE DONE.
ARE DONE.
ARE DONE. >> Guest: R.
>> Host: THAT'S THE RED.
>> Guest: RED IS
DIFFICULT.
DIFFICULT. >> Host: LOOK HOW
NATIONAL THAT IS, RITA.
>> Guest: YES F YOU WANT
IT DARKER, SPRAY A
LITTLE MORE.
LITTLE MORE. IF YOU WANT IT DARKER,
SPRAY A LITTLE MORE AND
LIGHTER A LITTLE LESS.
>> Host: A LITTLE BIT
GOES A LONG WAY.
>> Guest: YOU DO NOT
NEED A LOT.
THIS CAN SHOULD LAST YOU
A LONG TIME.
IF YOU WANT YOUR BANGS
THICKER, JUST SPRAY IT
AND THEY APPEAR THICKER,
TOO.
TOO.
TOO. ILLUSION TRICK.
ILLUSION TRICK. >> Host: DO YOU HAVE TO
WAIT A CERTAIN AMOUNT OF
TIME FOR IT TO DRY?
>> Guest: FIVE MINUTES.
>> Host: IF IT'S
RAINING, WORKING OUT.
>> Guest: GO OUT.
I SENT MY MOM OUT IN THE
POURING RAIN AND SAID
COME BACK LET ME SEE
YOUR FACE.
YOUR FACE. ALL CLEAR.
ALL CLEAR. THERE WERE TIMES SHE
CAME BACK AND HAD BLACK
ON HER FACE.
>> Host: THAT IS A BIG
FEAR.
FEAR.
FEAR. >>
FEAR. >> Guest: THEN WE WENT
BACK AND REFORMULATED.
NOW WE HAVE THE PERFECT
FORMULATION.
FORMULATION. >> Host: THIS IS
COMPLETELY PATENTED,
COMPLETELY PATENTED, UNIQUE TO RITA.
ONE OF THE TOP SOUGHT
AFTER COLORISTS IN THE
UNITED STATES THAT
CREATED THIS.
CREATED THIS. OVER 2600 OF THESE HAVE
BEEN SOLD.
BEEN SOLD. NORMALLY $25.
NORMALLY $25. WE HAVE A VERY SPECIAL
EVENT PRICE TODAY AND
YOU HAVE YOUR MONEY BACK
GUARANTEE.
GUARANTEE. BLACK --
BLACK --
BLACK -- >> MY FAVORITE.
JOHNNY'S HAIR IS MY
FAVORITE.
FAVORITE.
FAVORITE. SHE IS SUCH A LIE HERE.
IT'S SO TEMPTING FOR ME
TO WANT TO ATTACK IT AND
COLOR IT.
COLOR IT.
COLOR IT. WE WILL SPRAY HER HIRE
AND LEAVE IT FOR DAYS.
SHE DOESN'T TOUCH IT.
IT'S BLACK.
IT'S BLACK. DOESN'T COME OFF ON THE
SHEETS, RIGHT?
SHEETS, RIGHT? >> RIGHT.
>> RIGHT.
>> RIGHT. >> Host: STAYS PUT UNTIL
YOU SHAMPOO IT OUT.
>> Guest: STAYS PUT AND
THE COLOR AND TONE OF
IT.
IT.
IT. >>
IT. >> Host: THIS IS SO
POPULAR WHEN YOU
LAUNCHED THIS ABOUT A
YEAR AGO.
YEAR AGO.
YEAR AGO. I SHOULD HAVE MENTIONED
THIS EARLIER WE OFFER IT
ON AUTO SHIP.
NORMALLY $25.
NORMALLY $25. IF YOU WANT TO CUSTOMIZE
WITH AUTO SHIP, YOU ARE
SECURING THIS EVENT
PRICE FOR ALL YOUR
FUTURE DELIVERS OF $20.
WHAT IS NICE F YOU WANT
IT EVERY 60 DAYS, 90
DAYS, YOU CAN CANCEL AT
ANY TIME.
ANY TIME.
ANY TIME. YOU ARE IN CONTROL.
BUT YOU ARE SECURING THE
PRICE.
PRICE.
PRICE. >>
PRICE. >> Guest: FOR SURE.
>> Host: YOU SAVE MONEY
IN THE LONG RUN.
THINK ABOUT IT.
>> Guest: SOMETIMES YOU
JUST WAKE UP AND YOU
JUST ARE LIKE OH, MY
GOD.
GOD.
GOD. I
GOD. I HAVE ROOTS AND I HAVE
A BIG PARTY.
I AM GOING TO WORK, I
DON'T WANT TO LOOK LIKE
THIS.
THIS.
THIS. >>
THIS. >> Host: WHAT DO I DO?
>> Guest: YOU GRAB YOUR
GOOD OLD RITA'S HAIR
CONCEALER AND YOU ARE
GOOD TO GO THE REST OF
THE DAY.
THE DAY.
THE DAY. >> Host: CAN YOU EXPLAIN
THE DIFFERENCE BETWEEN A
DARK BLOND AND LIGHT
BLOND.
BLOND.
BLOND. >>
BLOND. >> Guest: I'M USING THE
BLOND ON HER NOW.
DARK BLOND IS BETWEEN
BLOND AND BROWN.
>> Host: DISHWASHER.
>> Guest: EXACTLY.
HONEYISH, SANDY BLOND,
IN BETWEEN WHEN YOU ARE
NOT A BRUNETTE OR A
BLOND.
BLOND.
BLOND. THAT IS THE SWEET SPOT
OR REALLY SUPER, SUPER
LIGHT BROWN THEN YOU
WANT THE DARK BLOND.
>> Host: GOOD TO KNOW.
YOU ARE THE REGULAR
BLOND WHICH WE ARE
CALLING LIGHT BLOND OR
THE DARK BLOND IF YOU
ARE IN BETWEEN.
BUT WE HAVE ALL COLORS
BACK IN STOCK.
AUTO SHIP IS SO POPULAR
BECAUSE YOU ARE SECURING
THIS WONDERFUL EVENT
PRICE TODAY.
PRICE TODAY. >> Guest: YOU NEED IT
ALL THE TIME.
YOU NEED TO HAVE IT ALL
THE TIME.
THE TIME.
THE TIME. >> Host: A LITTLE TOUCH-
UP.
UP.
UP. >>
UP. >> Guest: YOU NEVER KNOW
WHEN YOU WILL NEED IT.
YOU CAN'T GO ANY MONTH
WITHOUT IT REALLY.
I'M SHOWING YOU THE DARK
BROWN.
BROWN.
BROWN. YOU SEE HOW HARD IT IS
TO HAVE THIS WHITE LINE
AROUND YOUR HAIR, YOUR
FACE.
FACE.
FACE. YOU
FACE. YOU DON'T WANT THIS
WHITE LINE.
WHITE LINE. HOLD IT LIKE YOU WOULD A
HAIRSPRAY, A COUPLE OF
INCHES AWAY AND SPRAY
IT.
IT.
IT. >>
IT. >> Host: YOU MADE IT SO
EASY.
EASY.
EASY. >>
EASY. >> Guest: SO EASY AND
SIMPLE.
SIMPLE.
SIMPLE. AGAIN, IF YOU ARE
PREGNANT AND YOU DON'T
WANT TO COLOR YOUR HAIR,
THIS IS GREAT.
IF YOU HAVE A FEW GRAYS
AND YOU DON'T WANT TO DO
ANYTHING, JUST COLOR
THEM IN.
THEM IN.
THEM IN. YOU DON'T HAVE TO COLOR
YOUR HAIR, DO ANYTHING,
JUST WASH IT AND IT
COMES OUT.
COMES OUT. IF YOU ARE SICK, CANCER,
ANY KIND OF SITUATION
YOU CAN USE THE ROOT
CONCEALER.
CONCEALER. VERY EASY.
VERY EASY. NONCOMMITTAL, TOO.
NONCOMMITTAL, TOO. >> Host: THAT'S WHAT
MAKES IT SO MUCH FUN.
THAT'S WHY IF YOU HAVE A
MINUTE, REIT THE
REVIEWS.
REVIEWS.
REVIEWS. EVERYBODY LOVES THIS
CONCEALER.
CONCEALER. WHETHER IT'S COVERING UP
GRAYS OR HOPING TO MAYBE
GET AN EXTRA TEN DAYS
BEFORE A UP TO UP,
PERFECT FOR THAT IF YOUR
ROOTS ARE DARK.
THINNING HAIR, WONDERFUL
TO GIVE YOU THAT TICKER
APPEARANCE AND FOR ALL
OVER.
OVER.
OVER. THAT'S THE NICE THING
ABOUT THIS, WHETHER IT'S
ON THE SIDES, IN THE
BACK WHERE YOU MAY HAVE
BALDING IN THE CROWNING
AREA.
AREA.
AREA. SO
AREA. SO EASY TO MANIPULATE.
AS YOU WERE SAYING, THE
SPRAYER.
SPRAYER.
SPRAYER. IT'S ALL TARGETED.
IT'S EASY AND SIMPLE TO
USE.