Before you convince someone to buy a product or service,
you need to let them know that you know what you're talking about.
In this digital world, building an audience and growing a business has never been so accessible.
So where do we start?
A leaderboard ad is a website banner located at the page top.
It's the first thing a website visitor will notice and it's a chance to send a fast,
singular message.
From the home page, search for "leaderboard ad". Use filters to narrow search.
Having so little design elements, they are quick to create and edit.
First, add a short, clear sentence. Remember, readability is essential.
Edit your text and change elements and background colors
to match your brand and contrast with the font.
Include photos and graphics from here.
To set an image as the background, right-click on it and select Replace background.
Use the crop tool to adjust the size and position of your image.
Edit the transparency by clicking here and dragging the slider to adjust it.
Leaderboards are also very easy to update.
You can use the same template over and over simply editing text and colors.
To animate your leaderboard and make it really noticeable,
select the page, text box, or element you want to animate.
Click Animate here. Options will appear on the side panel.
To preview an option, hover your mouse over it. You'll see your design animate.
To apply an option, click on it to control the animation timing of a page.
Click to select the page, then click on the stopwatch icon here.
Click preview or the play button above the editor to preview your design before downloading.
To download, click Download above the editor. Select GIF as file type.
Finally, click Download.
Memes have taken the world by storm. Their social media spreadability is enviable.
And it's a modern way to set trends and engage with your audience.
Let's see how with Canva's Meme Generator.
It's super easy to go from an idea to a viral image in a matter of minutes.
Search for a meme template, add keywords to narrow the search.
Now, add some text.
With the right image pairing, the meme meaning deepens.
Use juxtaposition by combining a serious image
with a funny statement or vice versa to get the best reactions.
Select an image or video from Canva's library or upload your own media.
Use drag and drop to add your images.
Animate elements to make them tumble, rise, or pan onto the page.
When you're happy with the result, download and save it as PNG, JPEG, or GIF if it's animated.
You can share your memes on Facebook,
Instagram, and other social media platforms directly from Canva.
Click here and select any of the available sharing options.
This is a digital image used as a decorative background for devices.
Most devices come with a default background, but allow users to manually change the image.
Search for wallpaper templates. Add a graphic or image.
You can also add some text like a quote.
Optionally, you can include a logo in the corner like this.
The best wallpapers are simple and not too heavily branded.
Download your wallpapers as PNG or JPEG to apply it to your desktop or send it to a friend.
To share any of your designs, click Share here.
Type in the recipient's email or share your designs using links to edit, view,
or use as template.
Digital marketing involves many digital touch points
that customers interact with several times a day.
Website leaderboards, banners, memes, and wallpapers are a great way to keep
your clients brand front of mind for their target market.