Hi everyone andrew from think if here today we're going to be chatting about
what you need to do to make an engaging facebook community
we talked yesterday about why it is important to be able to create a
facebook group and build a community around your online course but how do you
do it you know I don't want to lie to you guys and say it takes two clicks
no problem you're gonna be doing it fine and in seconds. It takes work and
this is absolutely a marketing channel that takes a little bit of time to kind
of grow and mature until it pays dividends but once you get to that point
absolutely you're gonna be sitting back and laughing we saw that Thinkific. I was in
charge of Thinkific when it was a very small group and it was a really
laborious on me to be able to actually keep it up and make sure i was creating
engaging content for it
now we've got to a point and the facebook group is so large
there are so many conversations on it and I'm able to kind of step back a
little bit being there and do some activities will talk about today but
otherwise you're totally able to create indicate the facebook group and we'll
talk about how right now.
So first off, create a niche topic
people needs to know why they're in the group similarly when you go to a party
or you go to a meeting going to kind of like why we're all here we're all
hanging out
what should I be talking about so the more Niche your topic is in your
facebook group and the more definitive kind of you create this group to be for
the more people are gonna know what I can ask and how I can communicate in
that facebook group
so our facebook group is focused on online course creators what they can do
tips and tricks to help them create course content and everything that they
would have trouble with a journey of creating a course. That's pretty specific
you know there's entrepreneurs that might jump into one of our groups and
they have tons of things that they could be talking about
maybe its profit sharing maybe it's different marketing channels and they
can do that in other groups but our group is really focus down at
specifically on online course creators and all the challenges that they face so
i push it to you to look at your industry and say you know what should I
be doing
where does my online course fit in what topic am i teaching about and what kind
of community can I build around it and topic
can I build around it to make sure it has like minded users in it. So first of
all create a really niche topic.
Second of all it's really good for you to start asking questions to prompt
discussion.
People are shy in the beginning of a party as a party creator you'd have to
turn the music on get some snacks out. Do things that you can actually do to come
people up and and and make it warm environment for them to chat
so the same thing goes in a facebook group. When I started our facebook group
I to put questions down and you know what don't worry if you don't feel like
you're getting a lot of answers
it's a little bit of a slow process so when I first started our facebook group
and I've put questions out of no guys what's your trouble this week what are
you facing maybe I get two or three answers and don't be discouraged by that.
Say oh you know what it's fine i got two three answers this week.
Engage with the answers that you do get but then as you move on
I kind of look for more so start prompting questions. And a really great
way for you to be able to do that is to create theme days and this is a really
good tip for you to save yourself time so i created work at Wednesday's in our
group and you could create work at Wednesday's you could create timely
tuesdays or whatever you want to do you don't even need alliterations but create
some kind of theme day where there's an expectation of what's happening every
week.
It really helps your customer base expect what's coming and build that
expectation so they start participating in future weeks but also it doesn't make
you every single day go
oh god what am I going to talk about today i need to be exciting i need to be
engaging.
So build yourself out some theme days and though you know what today
Wednesdays we always talk about blank we do a Q&A on Thursday and that really
really helps you build expectations in your group and prompt discussions as you
move forward.
Just be human
I kind of always say creating a facebook group again it's just like throwing a
party when you throw a party
you wanna create engagement you wanna be natural and how you
communicate in your facebook group is how all of the other users in that group
are gonna recognize what you do and then also match to follow you. So if
you're really helpful if you are engaging if you're constantly there and
answering questions
your group is gonna see that and start matching that. If you're kind of
short sighted in your answers or your quick to dismiss people
that's the tonality that from happening in your group and you'll see it you know
last into the future so really build what you want to build and be that
person and be human.
Thank people for joining your group when people do make comments make sure you're
in there make sure you're engaging them right away because it will pay dividends
long into the future.
It's also really helpful if you can make exclusive content for your facebook
group.
It's gonna entice people to actually come to your group and that's where you
want them because facebook is structured to be able to promote conversation, the
best of pretty much any other platform so if you're able to drive people to
your group and giving exclusive content
they'll stay there and then you'll be able to harness that conversations in
the future.
I've done this countless times where all email are entire mail list and say
you know what guys if you're interested in this cheat sheet or you're interested
in this PDF downloadable tear sheet then you're able to kind of get it in the
facebook group and I always had a flood of people join our facebook group and
then be really excited about the content i built and then have a place actually
discuss the content that I built.
So try it out create exclusive content for your facebook group that is a really
great strategy for you as well.
So that's it today we talked about why and how you can make an engagement
facebook group you wanna have a niche topic you wanna actually be in there
and start conversations yourself
ask questions even if you're not getting a lot of answers right away just ask
questions
create some theme days so it's easier for you and if possible
just create exclusive content that lives in facebook and you'll be able to see
your facebook grow and soar.
So a lot of times a facebook group doesn't happen by accident
it's actually up to the administrator and what they do in terms of creating
that facebook group who they let in who they reject and how they actually
administrate it.
so Thursday we're gonna be chatting about seven different tips that you as a
facebook administrator can do to make sure that your facebook group is
successful. I'll see you on Thursday
yeah