ON LOCAL 4.
TATI?
>> Tati: THANKS, JASON.
>>> BEING AT HOME HAS INSPIRED
MANY OF US TO PURSUE CULINARY
ADVENTURES ESPECIALLY WHEN IT
COMES TO BAKED GOODS.
WE’VE GONE FROM BOREDOM BAKING
TO QUARANTINE CREATIONS ALL OVER
SOCIAL MEDIA.
AND NOW IT’S TIME TO TAKE IT UP
A NOTCH AND THE PROFESSIONALS
WILL PROVIDE YOU WITH THE
INGREDIENTS, RECIPES,
INSTRUCTIONS, AND EVERYTHING.
WE WANT TO WELCOME BACK HEATHER
ANN LEVITT, OWNER OF SWEET
HEATHER ANN IN ANN ARBOR.
HOW ARE YOU?
>> I’M GREAT, HOW ARE YOU?
>> Tati: GREAT.
YOU’LL SHOW US HOW TO HAVE THE
SWEET LIFE IN OUR OWN HOMES.
>> WE ARE A CAKE STUDIO IN ANN
ARBOR AND WE SPECIALIZE IN CAKES
FOR MILESTONE EVENTS, BUT
THERE’S NOT A LOT OF LARGE
EVENTS SO WE’VE PIVOTED AND
GOING QUARANTINE-FRIENDLY TREATS
THAT PEOPLE CAN MAKE AT HOME OR
ENJOY AT HOME.
>> Tati: EVERYONE LOVES YOUR
SWEETS AND NOW YOU’VE MADE IT
REALLY EASY TO HAVE A TASTE AT
HOME.
YOU STARTED WITH THE COOKIE
KITS.
WHAT ARE THEY, EXACTLY?
>> I HAVE ONE HERE, AND THESE
ARE INCREDIBLY POPULAR.
THIS IS EVERYTHING YOU NEED TO
MAKE DOUGHNUTS AT HOME.
IT’S POPULAR FOR KIDS BUT ALSO
ADULTS, AND THEN WE PROVIDE YOU
WITH THE COOKIES, ICING,
SPRINKLES, EVERYTHING.
AND WE HAVE LITTLE VIDEOS OF
DOME MOWS YOU CAN FOLLOW ALONG.
IT’S A GREAT PROJECT.
RIGHT NOW, WE HAVE DECORATING
KITS AND DOUGHNUTS AND ALSO IN
THE WORKS FOR NEW ONES, TOO, AND
WE’RE HAVING A LOT OF FUN AND
GETTING A LOT OF GREAT FEEDBACK,
AND THAT’S FUN TOO.
>> Tati: DO YOU FEEL LIKE SOCIAL
MEDIA HAS HELPED WITH GETTING
THE WORD OUT AND YOU STAYING
CONNECTED WITH YOUR CUSTOMERS?
I FOLLOW YOU ON INSTAGRAM AND
LOVE YOUR PAGE.
OOH, VIDEOS, LET’S SEE WHAT THIS
SAYS!
>> DEFINITELY.
IT’S A GREAT WAY TO REACH
PEOPLE.
WHAT WE’RE DOING NOW IS SO
DIFFERENT THAN WHAT WE WERE
DOING WHICH WAS MOSTLY WEDDING
CAKES AND STUFF LIKE THAT.
SO HAVING THE PLATFORM TO
CONNECT WITH PEOPLE AND SAY,
HEY, THIS IS WHAT WE’RE DOING,
WE’RE CHANGING THIS UP AND WE
POST SOMETHING AND RIGHT AWAY
LOTS AND LOTS OF PEOPLE ARE
ORDERING IT.
AND WE HAVE A NEWSLETTER AND YOU
CAN SIGN UP ON OUR WEBSITE.
WEEK AFTER WEEK IS DIFFERENT
REGULATIONS SO WE UPDATE EVERY
WEEK WITH NEW ITEMS AND THINGS
WE THINK PEOPLE CAN ENJOY AT
HOME.
>> Tati: TELL ME ABOUT THE
DOODLE CAKE.
>> THIS IS ONE I DREW ON
ALREADY.
BUT THIS IS WHAT IT COMES WITH,
A TOTAL BLANK SLATE AND THEN WE
HAVE MARKERS THAT COME WITH IT.
IT’S A LOT OF FUN.
YOU CAN DEMO IT A LITTLE BIT
WHEN I’M TALKING BUT BASICALLY
WE THINK IT’S A FUN THING FOR
KIDS TO DO AS WELL AS YOU HAVE A
RELATIVE OR LOVED ONE THAT YOU
HAVEN’T SEEN IN A LONG TIME,
MAYBE YOU HAVE KIDS, AND
DECORATE IT TOGETHER AND DELIVER
IT.
I KNOW WE’RE ALL CRAVING
CONNECTIONS.
AND THE MARKERS ARE EXACTLY --
I’M SORRY, THE PHONE IS ACTUALLY RINGING.
BUT THE MARKERS ARE REGULAR
MARKERS AND IT’S COVERED IN
FONDANT AND YOU CAN PLAY AROUND
AND DO YOUR DOODLING, ANYTHING
YOU CAN DO WITH A REGULAR
MARKER.
HONESTLY, IT’S FUN FOR KIDS.
MOSTLY WE’VE DONE THEM BEFORE AT
KIDS BIRTHDAY PARTIES, AND IT’S
FUN BECAUSE KIDS ARE THINKING --
USUALLY THE THING THEY CAN’T
TOUCH IS THE CAKE.
OH, COOL, I GET TO DRAW ON MY
CAKE AND PLAY WITH IT.
SO IT COMES COMPLETELY MADE AND
THEN YOU GET TO EAT IT AND IT’S
DELICIOUS AND SOMETHING TO LOOK
FORWARD TO DURING THE QUARANTINE
WHICH CAN GET REALLY MONOTONOUS,
I THINK.
>> Tati: AND GETTING THE KIDS
INVOLVED MAKES THEM FEEL LIKE
THEY’RE PART OF THE PROCESS,
MOM’S BIRTHDAY OR FATHER’S DAY,
WHATEVER IT IS.
SO PEOPLE ARE BAKING AT HOME
RIGHT NOW, AND WHAT’S THE ONE
TIP YOU WOULD GIVE THEM?
BECAUSE BAKING IS MORE OF A
SCIENCE.
IT’S NOT LIKE COOKING WITH A
DASH OF THIS AND A DASH OF THAT.
>> MY TIP FOR BAKING IS TO
ACTUALLY GIVE YOURSELF -- LIKE,
DON’T BE HARD ON YOURSELF IF IT
DOESN’T COME OUT, MOSTLY BECAUSE
I THINK THAT, YOU KNOW, IT IS A
SCIENCE AND EVERY OVEN IS
DIFFERENT.
IF YOU’RE FOLLOWING THE RECIPE
AND THE FIRST ONE ISN’T PERFECT,
KNOW THAT NO ONE’S FIRST IS PERFECT.
AND GIVE YOURSELF THE ABILITY TO
WORK FROM THAT.
>> Tati: WHERE CAN PEOPLE ORDER?
>> WE HAVE AN ONLINE SHOP AND
WE’RE UPDATING IT WEEKLY.
AND GO TO OUR ONLINE SHOP AND
EVERYTHING IS AVAILABLE THERE.
ONE OTHER THING TO NOTE, WHICH
IS FUN, WE HAVE THIS CAKE THAT
IS CALLED CAKE IT FORWARD TO
HEALTH CARE WORKERS.
SO WE’RE TAKING DONATIONS AND
YOU CAN PURCHASE ONE FOR
DONATING.
>> Tati: WE JUST RAN OUT OF
TIME.
AND WE’LL CHECK IT OUT ON YOUR
WEBSITE AND INSTAGRAM.
THANK YOU, WE APPRECIATE YOU.
>> TOTALLY.
THANKS FOR HAVING ME ON.
>> Tati: TO LEARN MORE ABOUT ANN
ARBOR BUSINESSES LIKE SWEET
HEATHER ANNE AND WHAT THEY HAVE
TO OFFER, VISIT THE WEBSITE
ALLABOUTANNARBOR.COM MADE