I am doing something a little bit special inside this video; something that I've never
done before on my video channel.
Keep watching to find out what it is
Hi there!
Welcome to another video.
My name is Gideon Shalwick.
Yes, inside this video, I'd like to do something a little bit different compared to what I
normally have on my YouTube channel.
And that is, introducing a new guest video blogger on my channel.
His name is Chris Ducker.
I met Chris a few years ago through the outsourcing world.
I learned a ton from Chris about outsourcing.
But a few weeks ago, he approached me and said, "Hey Gideon, I created a little video
for you.
I'm launching a new site.
But I want to create a new video for your audience and provide some great value for
them as well."
So I said, "Okay, send me something.
I'll have a look at it."
He sent through this really amazing video teaching some really cool stuff about personal
branding.
That is something that Chris has been able to do really really well.
I encourage you to watch the video from Chris and learn how personal branding can benefit
your business in a really really big way.
Over to you, Chris…
--
Hi there!
If you're an entrepreneur from any walk of life, in any industry, anywhere in the world,
I'm here today to tell you why personal branding has never been more important than it is today
in today's new economy.
I'm going to give you my three top tips as to how to do it the right way.
And why video is the number one ingredient in making sure that your personal brand is
a massive success.
Hi there!
I'm Chris Ducker from ChrisDucker.com.
Thank you very much for checking out today's video whether it be on Gideon's blog or on
his YouTube channel, or anywhere else for that matter.
That guy is everywhere, isn't he?
Gideon asked me to put together this post for you today because I recently went through
transition from a brand named blog across to my own personal domain name.
The reason why I made this change was because I genuinely feel that having a strong online
personal brand is more important today than it ever has been before in the history of
business.
I'm going to be laying down my three top tips for you today for you to be able to launch
your personal brand.
Or maybe even just take your personal brand up to the next level if you already have one;
right now, in today's video.
The first tip I've got for you today is to really understand what your USP (or your unique
selling proposition) actually is.
Fact of the matter is, if you don't know what you're going to be talking about and how you
are going to be helping people, then you're going to be just wandering around in the dark.
The second tip I've got for you today is please get consistent on your social media channels.
Nothing drives me more as someone who has been in sales and marketing and branding for
the last twenty years than when I see one profile picture on Twitter, another one on
Facebook, another one on Google plus, something ridiculous on Pinterest (still hadn't quite
got my head around that one), but nonetheless, the fact of the matter is that if you're not
consistent over all of your online platforms, including your blog as well obviously, then
you're going to look a little bit kind of higglety pigglety; you're all over the place.
So make sure your brand is consistent.
Use the same colors, same images, the same logo, or just the general feel across all
of your platforms online.
So that no matter where anybody finds you, they know that it's you and that they can
then attribute that to where they might have seen you elsewhere online as well.
And my last tip for you today in regards to building up your own personal brand online
is to please make sure you inject video into your overall strategy.
There is no better way at all to get inside somebody's thought process than being able
to physically see you, feel you, touch you almost.
Look at that for perspective right there.
There is absolutely no way at all that you will be able to create an impact on anyone
as easily, as quickly and probably, quite frankly, as successfully as you can utilizing
video.
But…
There's been a massive shift in the video landscape online in the last six to twelve
months or so.
No longer can you get on video and just woof along like a talking head in a poor quality
video environment.
You see, I have a light behind my camera that basically blinds me but also lights me up
as the subject properly.
I have a light over here, which is lighting up my background.
My room does not look dingy even though I'm shooting this video at 8:00 at night.
I also have this microphone right here, which picks up my sound quality really really well.
You see that I got some transitions on my video editing here which just makes the video
a little bit more entertaining other than just seeing me sit here in my fancy shirt.
Fact of the matter is, guys, you do all those things and add one very important ingredient
to your videos and you'll be off to the races.
And that important ingredient is make sure your videos are topped off by the absolute
best 3D intro, outro and lower third graphics that you can get your grabby little mitts
on.
For me, I went to the one guy that I've looked at for the last three to four years online
for all of my video help and tips.
And that was who I call my video Yoda, Mr. Gideon Shalwick.
Myself and Gideon have conversed on many occasions.
We even actually spoke in the same room at the LA Convention Center last year at Blog
World.
When I needed really really high quality 3D animation graphics for my intro, outro and
lower third, I went to him and his company, Splasheo to be able to put together the absolute
best.
That's all I expected from Gideon.
He and his team absolutely delivered.
Make sure you top off your online video with a really hardcore, really high quality 3D
animation graphics as well.
That's it from me today, guys!
Thank you very much for checking out the video and, you know what?
I'd love to see some of you over at ChrisDucker.com where I will be imparting more of my business
wisdom onto you.
Take good care!
--
That's it from Chris.
Thanks Chris, for the information.
I hope you've enjoyed it too.
I'd like to hear what you think about this video guest post thing.
Do you think I should keep on doing it?
Do you think it's a good idea?
I think it's valuable especially from people like Chris to create wonderful information
that are of benefit to you.
It's always nice to get someone else's thoughts on a topic.
But I'd like to hear what you think about this.
Please leave your comment below this video.
I'd love to hear from you.
I read every single comment on my videos, especially if it's within the first week of
publishing.
So please leave your comment.
Sometimes I respond; sometimes not.
But I try to do it on the first week.
I'd love to hear from you.
Make sure you check out Chris' site at ChrisDucker.com.
Thank you so much for watching.
I'll see you inside my next video.