DAGEN: ATTENTION IPHONE ADDICTS,
APPLE IS REPORTEDLY UNVEILING
NEW SOFTWARE TO HELP CONSUMERS
DIGITALLY DETOX, ACCORDING TO
PUBLISHED REPORTS THE FEATURE IS
CALLED DIGITAL HEALTH AND WILL
HELP USERS LIMIT THEIR SCREEN
TIME.
THIS COMES AS THE TECH GIANT
WILL HOLD ANNUAL WORLDWIDE
DEVELOPERS CONFERENCE IN SAN
JOSE
JOSÉ TODAY AND OUTLINE ITS
SOFTWARE STRATEGY FOR THE NEXT
YEAR.
JOINING ME NOW IS EXPERT,
FUTURIST CEO OF TECH SAVVY AND
MAKE CHANGE WORK FOR YOU.
SCOTT, SCOTT, APPLE CHANGED THE
SMARTPHONE INDUSTRY AND NOW THEY
ARE HELPING TOOLS CREATING TOOLS
TO HELP BREAK IPHONE HABIT, WHY
ARE THEY DOING THIS NOW?
>> WELL, AS YOU MIGHT IMAGINE
APPLE HAS SOLD BILLIONS OF
DEVICES, PEOPLE LOVE THESE
THINGS, THE QUESTION IS HOW THE
HECK DO WE GET THEM OFF THEM,
COMPANIES LIKE GOOGLE ON ANDROID
DEVICES HAVE INTRODUCED WELLNESS
TOOLS SO ONLY NATURAL FIT FOR
APPLE TO CUT DOWN ON PEOPLE
ADDICTIONS, APP THAT IS WILL
PREVENT YOU FROM ACCESSING YOUR
FAVORITE APPLICATIONS DURING THE
DAY AT WORK, SO MAYBE YOU CAN
BREAK THE CANDY CRUSH SAGA
ADDICTION A LITTLE BIT.
KEVIN: SCOTT, AREN'T WE MOVING
AWAY FROM THIS WITH THE
PROLIFERATION WITH VIRTUAL
ASSISTANCE THAT WE ARE HAVING,
HOME PODS, AREN'T PEOPLE MOVING
AWAY FROM USING THEIR ACTUAL
DEVICE AND STARTING TO USE OTHER
APPLE IS ACTUALLY BEHIND IN THAT
REGARD, THEIR VIRTUAL ASSISTANCE
SIRI HAS LOST WAY TO ALEXA, THAT
WHERE WE ARE HEADED?
>> WE ARE SEEING PEOPLE
SPLITTING TIME BETWEEN DIFFERENT
SCREENS AND AS YOU POINTED OUT
ON DEVICE THAT IS DON'T HAVE A
SCREEN, SIRI AND HOME POD, AT
DEVELOPERS CONFERENCE YOU CAN
HEAR APPLE TALK A LITTLE BIT
ABOUT WHAT THE FUTURE OF SIRI IS
GOING TO HOLD.
THEY NEED TO NEED TO TALK ABOUT
INTEGRATIONS FROM DIFFERENT
DEVICES FROM SPEAKERS TO
HEADPHONES AND EVEN CARS AND
PERHAPS OPEN UP THE PLATFORM,
THE SIRI PLATFORM SO THAT THEY
CAN CREATE APPLICATIONS AND NEW
USES FOR IT BUT THEY DEFINITELY
ARE PLAYING CATCH-UP AND PEOPLE
ARE USING MORE DEVICES ACROSS
THE BOARD.
SHOULD BE EXCITING DAY IN TERMS
OF NEWS.
LEE: IT DID SEEM THAT APPLE WAS
AHEAD OF THE CURB, MODEL,
WHENEVER I HAD A CLIENT THEY
SAID I WANT TO BE MORE LIKE
APPLE AS FAR AS INNOVATION GOES.
SEEMS LIKE THEY ARE FALLING
BEHIND IN LAUNCHES, MORE BUGS,
DO YOU THINK THEY WILL MAKE ABIG
ANNOUNCEMENT THAT WILL HELP
CREATE A VISION FOR THE FUTURE?
>> I THINK ABSOLUTELY YOU'RE
GOING TO SEE APPLE PAINT A
PICTURE OF WHAT'S COMING NEXT.
I WOULDN'T COUNT THEM OUT OF THE
GAME AT ANY TIME AS WE HAVE SEEN
IN TIMELESS TIMES IN THE PAST
THEY BOUNCE BACK.
SOME OF THE BIG SURPRISE REVEALS
MAY SURROUND THE INTRODUCTION OF
APPLE TV AS VIDEO STREAMING
SERVICE, MORE LIKE HULU AND
NETFLIX, ONE TO HAVE BUZZES THAT
EVERYBODY IS TALKING ABOUT THE
FACT THAT MAYBE PRETTY SOON
YOU'LL BE ABLE TO RUN I PHONE
AND APPS ON MAC COMPUTERS,
INTEGRATING COMPUTERS AND SMART
PHONES GOING FORWARD AND WILL
TOUCH ON SIRI AND PRIVACY ISSUES
UNLIKE COMPANIES LIKE GOOGLE AND
APPLE, APPLE IS MORE IN THE
BUSINESS OF SELLING HARDWARE AND
NOT USERS DATA.
DAGEN: LET ME RAISE AN ISSUE
WITH YOU, SCOTT, THERE'S A BIG
STORY THAT "THE NEW YORK TIMES"
REPORTED INVESTIGATIVE STORY
THAT FACEBOOK GAVE DEVICE MAKERS
DEEP ACCESS TO DATA ON USERS AND
FRIENDS AND ONE OF THOSE NAMED
IS APPLE.
SO APPLE HAS BEEN QUITE PIAS
ABOUT NOT SELLING INFORMATION,
PROTECTING YOUR INFORMATION IF
YOU'RE CUSTOMER, WILLING TO TAKE
INFORMATION ON INDIVIDUALS IF
IT'S COMING THROUGH ANOTHER
COMPANY.
TIM COOK HAS GONE AFTER FACEBOOK
AND ZUCKERBERG HAS PUSHED BACK
ON THAT.
IT RAISES ISSUE OF A LITTLE BIT
OF HYPOCRISY AT APPLE.
>> WELL, WHO KNOWS WHAT THE HECK
IS GOING ON BEHIND CLOSED DOORS.
IT'S NOT NECESSARILY ABOUT
SELLING INFORMATION TO
MARKETERS.
THEY HAVE SERVICES LIKE SIRI
THAT ARE POWERED BY ARTIFICIAL
INTELLIGENCE AND THE MORE DATA
YOU HAVE ON USERS THE SMARTER
AND BETTER THE SERVICES GET.
APPLE IS EXTENSIVE USERS OF
PEOPLE'S PERSONAL PRIVATE DATA
AS MAY COMPANIES MAY BE.
IN SOME CASES IT MAY BE THE POP
CALLING THE KETTLE.
DAGEN: WALL STREET JOURNAL ALSO
HAD A STORY ABOUT A NEW LEVEL OF
SECURITY ON YOUR BUSINESS TRIP,
IN TERMS OF THE INVASION MAYBE
OF YOUR EMPLOYER IN TRACKING
YOUR -- TRACKING YOUR MOVEMENTS
WHEN YOU'RE TRAVELING FOR WORK?
>> WELL, THERE'S DUTY OF CARE.
YOU HAVE TO KEEP IN MIND ANY
TIME A BUSINESS SENDS YOU OUT ON
A TRIP, THEY ARE TAKING RISK,
THEY HAVE A RESPONSIBILITY TO
EXERCISE REASONABLE CARE IN
TERMS OF KNOWING WHERE YOU ARE,
INFORMATION ON THE AREAS IN
WHICH YOU'LL BE TRAVELING AND
ALSO PROVIDE EMERGENCY RELIEF.
WE LIVE IN AN INCREASING
UNPREDICTABLE WORLD SO PEOPLE
HAVE BIGGER CONCERNS AS WELL TO
WORRY ABOUT, THEY ARE WORRIED
ABOUT TERRORISM, CRIME, MORE
NATURAL DISASTERS SO ONLY
NATURAL STEP FORWARD THAT MORE
COMPANIES WOULD BE TRACKING
INFORMATION AND INTRODUCING NEW
POLICIES.
DAGEN: I HOPE ANY APPLE TV IS
BETTER THAN THE AMAZON I'VE GOT
WHICH BASICALLY BLEW OVER THE