- Seven beginner mistakes
that are destroying your social media engagement.
Look, no matter how many followers you have,
if you don't manage to keep them engaged
and entertained over time,
the results are just going to get worse and worse
and it's going to be hard to recover.
Engagement is one of the key factors
that pretty much all social media channels use
to measure and determine whether or not
they should show up your content to your followers.
That's right,
just because you create content
doesn't mean that they're going to serve it to your followers.
They decide based on your engagement.
So it's one of those things
that you should be really paying attention to
and it should be at the center of your attention.
Mistake number one,
not responding to customers' DMs right away.
According to Khoro's, on Twitter and Facebook,
approximately 75% of users
expect a response from a private message,
while 68% expect a response
to a public tweet, post or comment.
On Instagram, 73% of users expect a brand to respond
to whether they reach out privately or publicly.
If you don't meet your users expectations
in the chances you have to end interact with them,
your engagement will continually decrease over time.
Mistake number two,
not responding to comments.
Social media is a game about reciprocation.
Your audience is interested in your product
and will appreciate it more
when they feel that deep connection with you.
Now let me know in the comments if you respond to people.
If you respond to your comments, good,
if you don't, you should start doing it.
Not replying fast enough to your audience
is another factor that can hurt your engagement.
So try to respond as fast as possible
when you get these comments.
It doesn't have to happen instantly,
but waiting a time, let's say 60 minutes
or even a half a day or a day is fine,
but less, the better.
I would try to aim for within an hour.
And not replying to comments can give people impression
that your brand just doesn't care for them.
Mistake number three,
not learning from your past successes and failures.
If you're putting out content
that no one cares to engage with,
then don't put it out there.
If you're putting out content that people love,
and you stop doing that type of content,
you're making a mistake,
learn from your successes, do more of that.
Pay attention to your social media account analytics,
identify things that resonate with your audience,
and do more of that.
Identify what doesn't resonate with people,
and do less of that.
Mistake number four,
self-serving content.
Make it about your audience,
not about your own product and service
sure eventually you may have to promote
your own product or services
but that should only be like five or 10% of the time.
I do it maybe a few percentage of the time.
Sure, maybe at the end of the video,
I may say check out my Ad agency, NP digital
where we help people grow their traffic,
but that's not the majority of the content.
Mistake number five,
too much selling.
Users don't go to social media
because they want to buy stuff.
Yes, they do buy but they buy when they like something
and more importantly, they learn
and they connect with that channel.
There are too many channels out there that just try to sell,
engage first, build that loyalty
because then it's much easier to sell.
Mistake number six,
not acknowledging story mentions.
Reciprocity is the key.
Everyone loves getting a mention of their favorite brand
when they post a story and they see that brand reposting.
Mistake number seven,
posting too much or not enough.
Imagine this,
you're putting together your social media marketing plan
including a post two times a day on Facebook.
It goes all well for two weeks
and then all of a sudden posting two times a day hurts you
because people are just overwhelmed
and not engaging with the content
because it's not good enough.
When you don't post too often,
people may not see your brand as trust with.
When you post too often, people may get overwhelmed
when you don't post enough,
people may not be familiar with your brand,
build that connection.
So you got to find the right balance.
And you'll see if you post too much
and your engagement starts going down.
Start posting a little bit less.
And if you're posting very so often
where your mainly just goes down the drain
that means you're not posting enough.
You'll find the right balance.
And usually posting at least once every other day
is a good start.
I would try to recommend that you try to post
at least once a day though to start off with.
Now if you need help with your social media marketing
check out my Ad agency, NP digital
where we help people and companies grow.
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tell people about it.
If you have any questions, leave a comment below.
Thank you for your time.