To successfully sell embroidered products and make money, you’ll need great designs
and a solid marketing strategy, which is what you’ll learn in this video.
While anyone can sell custom graphic t-shirts online,
you can sell custom embroidered products to differentiate yourself from your competitors.
Selling custom embroidered products allows you to tap into a wider custom apparel market.
The global market for decorated apparel was estimated at $25 billion US dollars in 2021,
with embroidery accounting for 29.3% of the segment.
Embroidery continues to grow as the durability of products made using this technique is better
than printing.
With good designs,
an effective marketing strategy,
and a growing demand for custom embroidery, you can make more money selling embroidered
products online.
With Printful, you can design and sell over 190+ custom embroidered products.
From hats, t-shirts, and jackets to patches and much more.
We offer a unique embroidery technique that involves dyeing the thread to create advanced
designs with specific colors and gradients.
With our ever-growing array of techniques and product options, we set ourselves apart
from other print-on-demand companies.
If you want to learn more about the hottest embroidery products to sell, check out our
Top 5 Embroidery Products You Can Sell with Print-on-demand video.
I’ll leave the link in the description so you can watch it after this video.
An effective marketing strategy can help generate sales for your ecommerce business.
There is a wide variety of tactics you can utilize, ranging from emails to digital ads,
search engine optimization, and social media content.
In this video, we’ll discuss three specific marketing tips to help increase sales of your
embroidery products and grow your profits.
Identify your best communication channels and know how to use them.
You want to let your customers know about your new embroidery product launch.
There’s more than one way to do it.
Determine the channels where your customers are most active.
Where do they spend the most time?
Are they on social media?
Which social media platforms?
What percentage of your customers interact with your emails?
Are there specific pages on your website they spend the most time on?
If your customers spend the most time on social media, plan a product launch marketing campaign.
Create several pieces of content to post over a period of time.
You can create teasers and countdowns before your launch and then drop fun content revealing
your new products and highlighting their unique qualities.
Creating just one post won’t cut it, so be sure to create a variety of content.
You can also look into using a social media post scheduler to make posting easier.
Let’s say your customers spend most of their time on your website.
To keep them informed, create a site-wide or homepage banner announcing your latest
product launches.
If there is a particular page that your customers visit frequently, consider adding a dedicated
section for your new collections or promotional material with links to the relevant collection
pages.
To make it easy for customers to find your new products, set up a general collection
page for embroidered products where they can browse all of your embroidered hats, t-shirts,
joggers, hoodies, and patches.
This will offer them a variety of options to choose from.
While the products you create through Printful generate mockup images for your store, they
are just digital representations of your products.
For embroidery, displaying real-life and close-up details can help make it clear that it’s
more than just a direct-to-garment printed product.
You can use these images for your product gallery or marketing content.
There’s something satisfying about seeing a well-made embroidery design on apparel,
especially when you can see it being worn.
You can order samples and take photos with your phone or camera to get shots that show
close-up details of the products.
You can also check how other businesses showcase their embroidery products through their product
photos.
For example, Ralph Lauren sell embroidered pillows.
When you hover over the main mockup image, a close-up appears, revealing the texture
and details much better than the main image does.
See if the e-commerce platform you sell on offers a feature where hovering over the mockup
provides a second image with more information.
We have put together a video with best practices of taking product photos with your phone’s
camera.
Check it out so that you can show your embroidery products in the best light.
I’ll leave a link in the description.
Showcase the qualities of your new embroidery products as you create your content.
By emphasizing the unique features of your embroidered items, you can help your customers
make informed purchasing choices and help them understand the value of your offering.
One of the key features of embroidery is its durability.
Embroidery adds a layer of reinforcement to the fabric, making it long-lasting.
Its high-quality finish gives your merchandise an elegant aesthetic that can elevate its
overall appearance.
Take advantage of this by showcasing your collection and highlighting the versatility
of the embroidery products you offer.
This technique is not just limited to hats—your customers can enjoy beautiful embellishments
on a wide range of fabrics and products, including t-shirts, hats, and bags with fabric that
would otherwise not be used in direct-to-garment printing.
And with the unlimited color option, you can go the extra mile and offer a broader range
of color choices, helping you stand out from the competition.
Create an email for your customers that have purchased non-embroidered products where you
share three reasons to buy your embroidery products.
Also, include a link to a survey to see how your potential customers feel about your current
designs and ask what they’d like to see from your shop in the future.
Being on top of trends is everything.
Especially when it comes to creating beautiful custom products online.
In order to sell more custom embroidered products, you need great embroidery designs.
So, how do you come up with the next best-embroidered design?
It’s simple—design research.
Design research will help you learn what your audience or fans want, making your designs
stand out.
Let’s talk about the steps to start your design research journey.
Identify the goal of your design.
Do you want to create a design that is more visually appealing, or solves a specific problem?
Check your current designs and see which category they fall under.
If you have only visually appealing designs, perhaps it would be a good idea to explore
a design that solves a problem for your customer.
Your design can also be a vessel to spread your message and values, it doesn’t have
to have a specific utility.
Maybe you can take advantage of the tactility of embroidery and play around with a design
idea for those who are visually impaired, with brail.
Or have fun with texture therapy-inspired designs and embroider a maze or pattern.
Experiment and have fun with your ideas.
It’s time to take a closer look at other designs for inspiration that are similar to
what you want to create.
If there aren’t many examples of your idea, it’s time to become a trailblazer and see
if you can break into an undiscovered niche.
If there are examples, analyze their strengths and weaknesses, and consider how you can incorporate
their best features into your own design.
You can find references in different places, such as Pinterest, Tumblr, and Reddit.
For this example, let’s search through the Embroidery subreddit on Reddit.
Here, you can find plenty of examples of handmade embroidery designs.
You can save the examples you find and create a mood board to inspire your next design.
Just be sure not to directly copy them.
Now you can create your design or share your mood board, rough sketches, and details with
your graphic designer.
If you’re in need of a graphic designer, check out Fivver!
This video isn’t sponsored but we do have a referral link with a discount you can use.
The link will be in the description
That’s it for this video, I hope you found these topics useful for your business.
Let me know which of these tips you find the most success with.
Thank you for watching, bye!