- Hey everybody, this is Roberto Blake
of Roberto Blake dot com helping you
create something awesome today.
So today, I'm gonna talk about why everybody
needs a website.
Whether you're an individual and you plan to work
at a company for the rest of your life,
whether you are an entrepreneur,
especially if you're an entrepreneur,
whether you're a small business,
whether you're a hobbyist,
you probably need a website at this point.
This is what it's gonna be like for the next 10, 20 years
until we do something else with technology.
Now, there are a couple of reasons why I say that
and it's not even something that's super modern
or like revolutionary right now.
To be honest, like the reason that I got
like a job at an ad agency years ago in New York
was specifically because I had a website
and they found me in Google.
You know, that's it.
That's the reason.
I actually got my first job as a web designer
in an IT company because I had a website
to show with portfolio of work.
Those things all mattered even back then
as far back as like the early 2000s.
They certainly matter now.
And there's something that are a matter of public awareness
at this point in our mainstream.
There are a couple of advantages though
that you really need to think about in terms of
why you need a website.
Number one, it does actually raise your public profile
and awareness of you and it makes you easier to find
and thus easier to hire.
It also means that if someone is trying to hire you
and they're doing a Google search for you,
and believe me they will,
then you have a better chance of controlling
the information that appears and also
impressing them with the fact that you might be
the top person for your name in your area in Google.
So that's important to note and that could be
an advantage to you in the hiring process.
So it's good to have a website with your body of work
and your resume and your contact information
even if you plan to work for someone else forever.
In the event that you're not able to work
for someone else forever and you need a new job,
this becomes some of your proof,
especially if you can't necessarily bring things over
from your reputation from the other company.
Either the company went out of business
so that wouldn't be a good thing
or your relationship with them didn't end well
and you can't use the work that you did there
or use them as a reference.
Having your own website where you've been
marketing yourself, documenting your progress,
your journey, your credentials, your body of work
all matters because it is your leverage in getting
that new job and getting hired again.
If you're an entrepreneur, then this is even more important
because this is how you're going to sell things
for the next 20 years.
You're going to use a website to do it
and you're going to do it more effectively.
Also, your website is going to be your best employee.
It's gonna be marketing while you're sleeping.
It's never gonna call in sick and it's never gonna ask
for a raise.
So if you're in business, hire a website to do your work.
And again, your website is not necessarily
gonna do all your work, or it might,
depending on your business model,
but ultimately, your website is gonna sell more books.
Your website's gonna book you more speaking engagements.
Your website is going to get you more consulting clients.
That's what websites are here to do.
They're here to represent us as avatars
when we're not present in the real world
and more importantly, so that people can search for us
and find us on their demand and for what their needs are
and say, yup, I'm gonna make an informed buying decision
based on this.
So those are the reasons why I feel that everybody
needs a website.
Now, that being said, you might not know where to start.
I'm gonna do a bunch of videos on the channel
that actually help you with the launching of a website.
I'm gonna do some tutorials for those of you
who want to build it from scratch.
I'm also gonna do some videos that actually address
how you hire a qualified web designer.
I actually don't do a lot of web designs projects anymore
for clients.
It's just so time consuming and I do so much better
with doing consulting for brand development
and for marketing, for my time,
that I just decided to move more in that direction.
That being said, I know a ton of great people
who do web design and I can give you some recommendations
and also tell you how to hire,
especially since I have done web design
so I know how to help you like sniff out
who's good and who's not.
The other thing I'm gonna do,
is I'm gonna help you figure out what you need
in a website.
Some of you are dramatically overpaying for your websites
and you're dramatically overpaying for things like
web hosting.
Web hosting doesn't have to be super expensive.
If you're not planning to get like a 100,000 visits
to your website per month,
then you can use a cheaper web hosting plan.
I recommend Blue Host dot com
because they're super affordable and they're reliable
and you can get customer service.
I'm actually using them for a secret project
that I'm not publishing yet, but also a lot of my clients
use them as well and so I would recommend them
off of that.
The other thing that I know a lot of you are struggling with
is figuring out what to name your website.
This could be very difficult.
I'm gonna do a whole video that addresses that.
So if you have questions about websites,
leave those in the comment section.
I might actually do videos around your question
so that would actually be very helpful to me
and allow me to help you a little better.
Anyway, like this video if you like it.
Don't forget to subscribe.
Check out the other awesome content on the channel.
As always you guys, thanks so very much for watching
and don't forget, create something awesome today.