when it comes to designing this graphic design video can change potentially everything for you
but only if you properly listen to the three techniques I'm going to show you and then
actually go away into your projects and implement the content onto your workflows so here are two
completely different package and brand designs for an essential oil product ask yourself this
which one of these designs do you prefer now the answer I'm going to give you about this Choice
might be quite surprising to some and you'll soon see why a bit later in today's video the
first technique that can totally reinvent the way you design is something every high level graphic
design agency knows about and it's something you can and you should add into your workflow right
away it's called user Center design let's take the first bright and bald orange essential oil design
technically speaking there's actually not much wrong with this design however we are thinking
in terms of user centered design what if as part of a research on a project we find the
target market of the essential oil brand aspires to have quality and exclusive products and that
they want to dive deeply into the central side of essential oils if we consider those comments and
then look back to this design things now don't quite fit or seem the best option anymore and
that's simply because we've not considered the user of this product in the right way so here's
what we're going to do about that on screen is the layout for the orange version the design is
loud it's bold and it doesn't necessarily scream exclusive or high quality or even sensual for that
matter so let's first just strip things back to black and gold for a mysterious sensual and
high quality Direction user centered design aims to consider how the person or people who
interact with your design think and act and also importantly how they're going to approach the
design thinking about how the target audience approaches this package design on the shelf or
maybe how they see it in an advert we can add yet more quality and another dimension to the
sensuality of the product and that's by applying texture to the design maybe the finished product
will be printed on some high quality texture cardboard but for the purposes of demonstration
today this works just fine now you might also want to continue with the central approach and
change the font on the specific product type here opting for something more organic and next here's
something that really fits into the user Center design approach let's demonstrate this product
appeals to a certain audience that were aiming to Target with recyclable and vegan friendly labels
and that's because in the research of this project that's what we found on the final layouts we have
contrast of a white background and floral Motif on the side part of the design but here's what
you really need to pay attention to and what you should take away from this first design
technique it really doesn't matter what I as a graphic designer like or what you as a designer
like as well it doesn't really matter what really matters is the user and what they like and what
they dislike and how they're going to approach the design that's what really matters you can like
either of these designs or none at all it really doesn't matter what matters is if the design
appeals to the target audience that's the key factor as graphic designers we do love technology
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family safe the world over the next technique is a strong skills that you should absolutely have as a
graphic designer we're talking about topography but more specifically pairing fonts properly
but hold up let's do this on actual designs so you can fully see how it works and see if you
are making the right choices when it comes to font pairing let's run with the idea that we
are designing social media posts for an urban street wear brand now here's a simple social
media post without any typography and now we need to use two different fonts on this design so what
do we do here what would you do taking a look at the style of the fashion and just the style of the
design in general and the fact that it's an urban street wear brand we would assume the design is
on the unconventional side and aimed at younger people so for a heading and also main typography
section how about something unique like this the experimental font chosen here reflects the edgy
and contemporary Vibe associated with urban street wear fashion its unique shapes irregular lines
or unconventional style captures the essence of Street culture and adds an element of authenticity
to the design itself and when it comes to pairing it up what do we do then we can opt for one of my
G favorites Aeron but not because I like it but because its clean lines and modern design lack the
decorative flourishes of serif fonts and also it's not contemporary and edgy like the main heading is
and this makes it an ideal choice for a secondary text that needs to be clear and easy to read this
Simplicity ensures that the focus remains on the main content while providing a structured visual
hierarchy we can also use Bolder versions of lron and pair them with thinner versions and
that you really should be focusing on in 2024 as a graphic designer and it is something I've touched
upon before on this channel however I'm going to break it down into really three easy manageable
steps that you can follow we're talking about narrative design and here's how you can apply
narrative design in your projects right now in Three Easy Steps step one is to clearly Define
the purpose and the message of your narrative design determine what story you want to tell
with a design and for this enter Wasabi Doritos so this product packaging and the promo design
is utilizing narrative design in a huge huge way with the design what did the designers conclude
in step one of the narrative graphic design process remember Step One is where they have
to define the purpose and the message now I'd say they wanted to convey the Japanese culture
but in a humorous way that appeals to younger people furthermore The Narrative is if you buy
this product you are buying fing into an exclusive part of Japanese culture and experience that's the
story the next step is to consider psychology be it color shape imagery typography whatever it is
just consider the content from a psychological point of view for the Dorito's design here they
could have simply just laid out the product over a picturesque scene of Mount Fuji or something
like that but that isn't going to tell the story they aim to tell and it would actually fall flat
to a portion of younger audiences they've gone for a manga style graphic novel design to Target
younger people and they've included humor within it as well because we can see these two sumos
really going at it over the Doritos the colors are impacting and relate to Japan and also Wasabi and
the third step is to try and include a visual story arc now a visual story arc is a sequence
of visuals that unfold a story it captures the audience's attention and also it kind of builds
anticipation as well now on this design is pretty blatant because we have a graphic novel sequence
but it can be more subtle than this if you see on this design here a story is essentially a
Continuum it's an expanse of time going from a to be following these three steps will easily
help you incorporate narrative design into your graphic designs if you follow them properly of
course but if you want to learn more things about leveling up as a graphic designer just
click that video on screen but until next time guys design your future today peace