EXCITING NEWS FOR CBS, THEY HAVE NAMED THE NEW CBS EVENING NEWS
ANCHOR.
I THOUGHT YOU GUYS WERE GOING TO GO NUTS?
DOES ANYONE CARE?
FIRST
OF ALL DOES ANYONE KNOW WHO THE NEW ANCHOR IS?
THIS USED TO BE
LEGENDARY ñ
WALTER CRONKITE HAD THIS POSITION, SO DID DAN RATHER.
THIS IS THE MOST IMPORTANT NEWS POSITION BACK IN THE DAY.
THERE HE IS, YOU STILL DON'T KNOW WHO HE IS?
YOU ARE RIGHT,
NO ONE ON PLANET EARTH KNOWS WHO THAT GUY IS INCLUDING HIS MOM.
THAT IS APPARENTLY JEFF GLOR.
THERE'S NOT A SINGLE PERSON IN THE AUDIENCE HE WOULD RAISE
THEIR HAND WHEN I ASKED WHO THAT GUY IS, DO YOU KNOW HIM.
I'M SORRY THAT I'M AMUSED BY THE STORY.
HE IS OBVIOUSLY REPLACING THE OLD CBS EVENING NEWS ANCHOR
WHO WAS THERE FOR SIX YEARS.
THIS GUY YOU KNOW, RIGHT?
ANYBODY WANT TO TRY A STAB AT
HIS NAME?
SOME OF YOU DO KNOW IT, THIS IS SCOTT PELLY.
I CERTAINLY KNOW WHO SCOTT IS AND SOME FOLKS DO.
WHENEVER I ASK CAN ANYONE NAME CBS, NBC, ABC NEWS ANCHOR
NO ONE HAS EVER NAMED THE CBS OR ABC NEWS ANCHORS.
A COUPLE PEOPLE GUEST BRIAN WILLIAMS WHICH IS NOT TRUE.
AND YES, A COUPLE OF PEOPLE KNEW LESTER HOLT.
THERE WAS A TRANSITIONAL ANCHOR BETWEEN SCARPELLI AND JEFF
GLOR.
YOU'VE BEEN WATCHING HIM FOR THE LAST SIX MONTHS.
YOU DON'T KNOW HIM EITHER?
IT IS ACTUALLY ANTHONY MASON.
LOOKS A LITTLE DIFFERENT SINCE HE RETIRED.
THE FACT THAT YOU DON'T KNOW HIM IS CLEARLY NOT GREAT NEWS FOR
CBS OR ANY OF THE EVENING NEWS STATIONS OR TELEVISION OVERALL.
BUT IT COULD BE POTENTIALLY A GOOD THING LIKE MAYBE THEY
PICK THE GUY OUT OF NOWHERE BECAUSE HE'S REALLY GREAT.
THAT IS BETTER THAN PICKING SOME STUPID STAR.
MAYBE HAVING A NO NAME IS A GOOD THING.
TO BE FAIR
ñ LET ME GIVE YOU QUOTES FROM THE ASSOCIATED PRESS.
ABC IS NUMBER ONE, AND THEY HAVE DAVID MUIRWHICH IS A
GOOD-LOOKING GUY.
SO WHAT DO EXECUTIVES THINK?
I GOT IT, WE GET A YOUNG GUY THAT
IS ALSO TELEGENIC.
OKAY ANOTHER GOOD RELEVANT FACTOR HERE.
I GOT NEWS FOR YOU, I KNOW DAVID MUIRIS AT THE TOP NOW, AND IN
THEIR WORLD
THAT IS
SUPER IMPORTANT.
NO ONE UNDER THE AGE OF 35 HAS EVER HEARD OF DAVID MUIR.
THESE FOLKS STILL THINK
IT
IS RELEVANT.
HERE WE ARE IN DIGITAL WORLD.
HAS ANYONE EVER HEARD OF JEFF GLOR.
JEFF IS PROBABLY A GOOD
GUY, I DON'T KNOW HIM AT ALL.
LET'S JUST KEEP IT 100.
BY THE WAY HE MIGHT ALSO BE A BAD GUY, I HAVE NEVER MET HIM.
MY POINT IN DOING THIS JERKY SEGMENT IS THE WORLD IS
COMPLETELY AND UTTERLY CHANGED AND THEY ARE DOING ALMOST
NOTHING TO CATCH UP.
THIS IS REARRANGING THE CHAIRS ON THE DECK OF THE TITANIC.
I WOULDN'T TAKE THE CBS EVENING NEWS JOB IF THEY PAID ME.
IT IS A SUPER UNINTERESTING JOB OF READING FROM A PROMPTER
THAT SOMEONE ELSE WROTE.
AGAIN, I AM BEING A JERK.
THEY READ THE NEWS, THEY ARE READERS.
IF YOU REALLY WANTED SOMEONE FROM THE DIGITAL GENERATION WHAT
YOU PICK SOMEONE WHO GREW UP ON THE INTERNET?
I KNOW IT'S LAUGHABLE, THEY WOULD NEVER DO THAT.
HERE I WILL PICK SOMEONE WHO WAS ALSO ON THE INTERNET AND FROM
TIME TO TIME WE COMPETE FOR AWARDS.
PHIL DIFRANCO.
THIS IS JUST WRITING OUT THE REST OF THIS JOURNEY.
THAT IS JUST THE REALITY.
AGAIN, JEFF IS PROBABLY A GOOD GUY BUT NO ONE ON THE
INTERNET EVER HEARD OF HIM.
THIS IS THE TWIST, CBS EVENING NEWS, DO YOU KNOW HOW MANY
PEOPLE WATCH THEM?
6 MILLION VIEWERS A NIGHT.
DO YOU KNOW HOW MANY PEOPLE WATCH CNN?
JEFF GLOR WILL MORE THAN TRIPLE THE ANDERSON COOPER'S OF
THE WORLD.
IT'S
INTERESTING THE WAY THE MEDIA BUSINESS WORKS.
THE REALITY IS THAT THAT 6 MILLION IS ENORMOUSLY
OLD.
CABLE NEWS AUDIENCES ALSO ANCIENT.
IT'S AMAZING WHAT PEOPLE PAY ATTENTION TO BECAUSE THE CABLE
NEWS GUYS ARE IN EVERY OTHER NEWS STATION, THE PIZZA SHOPS,
SOME OF THE BARS YOU GO TO.
IN REALITY NOT THAT MANY PEOPLE WATCH THEM EITHER.
AND AGAIN TO BE SUPER FAIR THE FOLKS IN POWER WILL TURN AROUND
AND GO ñ IF YOU WANT
AN OLDER AUDIENCE EGO WITH A GUY
LIKE GLOR, YOU'RE NOT GOING TO GET A 42-YEAR-OLD AUDIENCE.
YOU ARE NOT.
NO ONE UNDER THE AGE OF 35 IS GOING TO CBS NEWS OR ABC OR NBC.
THE DIFFERENT CIRCLES THAT NEWS TRAVELS IN ñ
WE GIVE CABLE NEWS TOO MUCH ATTENTION.
THEY DON'T DESERVE IT.
THERE WHOLE AUDIENCE IS ACTUALLY SMALLER THAN THE GUYS
YOU'VE NEVER HEARD OF AND THEY ARE THE SAME AGE.
THEY ARE NOT ANY YOUNGER AT ALL.
THE RELEVANCE OF CABLE NEWS IS GREATLY MAGNIFIED SIMPLY
BECAUSE OF WHERE IT AIRS.
KEEP IT REAL WHO HAS THE
AUDIENCE.