Both:Hello! Sammy: Welcome back to TTK!
N: todays video- I don't know why I'm punching my hands - like this is... I. Am. Ready.
S: we thought we would discuss why Kpop and BTS have not been played on UK radio.
S: We wanted to talk about this because
S: over the past year we've worked really closely to a leading radio station in the UK - BBC Radio 1
N: bit of history if you're unaware we had a podcast on radio one it was called the
N: peachy podcast it's currently on hiatus but for the last year or so we dibbled
N: and dabled- dibbled? S: dabbled N: we dabbled in talking about kpop
N: to the point where we had a whole series takeover on series three and four
N: actually yeah we played a selection of songs BTS but also we played uhm we had a
N: playlist didn't we? S: we played EXO BTS we also played BTS and some of the solo
S: tracks from the artists N: singularity S: singularity, serendipity N: we didn't play
N: seredipty S: well I wanted to.. Both: ah the postman N: don't look in don't look in
N: most of this this is written from our experience so things we
N: encountered when we requested to play kpop or BTS specifically S: and the
S: difficulties we ran into it's quite rare for us to hear on the airwaves songs in
S: other languages and I think the only times we do hear songs in other
S: languages is when they're in Spanish yeah or language that are a little
S: closer to home N: and they are - you say a little close to home they literally are
S: geographically... N: we are European and Spain is just across
N: the water S: it's a language we're familiar with at school in the UK mmm French
N: Spanish or German S: yeah mostly French Spanish German N ...don't say Italian you
N: don't no one learns italian! S: it is Italian... Linda! Don't people learn italian at school?
N: so that's a fact. So I guess our first point on this little journey is easy listening S: so the
S: general populace if they're tuning into the radio they'd want to listen to
S: something that's one easy listening and they're familiar or English [songs] or the same
S: old songs [they're used to] and they don't want to have to commit to this new intrusive sound
S: they're not used to that's one of the hurdles
S: kpop is facing N: the English is the main language you hear on the radio
S: however let's take a look at some of the biggest hits in the past few years but
S: have not been English despacito is Spanish even Justin Bieber doesn't know
S: what it means N: he literally... wasn't it there was a
N: video of him on stage and he I think he did what everyone does where you go they're
[impression of a bad attempt to sing in Spanish] N: Reggaeton Lento by CNCO and Little Mix S: which was
S: a massive hit N: it was a bop S: it was not in English well some of it was because as we know
S: Latin music is the fastest-growing genre in the world right now did you know that?
N: is that a fact or are you making that up S: Latin America has the world's fastest-growing
S: music market N: there we go! S: picture of Luis Fonsi
N: yeah okay so our point was a very
N: long one but it was that most people tuned in to the breakfast show and the
N: Drivetime show for a bit of easy relaxing listening and point number
N: 2 is compliance! S: story time! N: so on commercial stations and also BBC stations
N: swearing is not a good idea we wanted to play - Gashina by Sunmi on
N: radio one with our playlist the problem was no one in the BBC understandably
N: speaks Korean and normally with the BBC songs get looked at by a few people
N: before they're played on air S: turns out Gashina I think means whore or bitch [it's slang for 'bitch'] or
S: bitch so guess who couldn't play it was this close to going on air then someone
S: run it through Google Translate and they were like oh song Niki and Sammy asked for
S: actually means bitch or whore so we can't play that and I was like it's a really
S: good song what about siren? There's not enough for Korean speakers in these stations to
S: soundcheck the songs now - proof the songs before they got on air so you
S: could be it could be in Korean saying all sorts of things and no one would know but no
N: all kind of nasty words! S: so our producer actually said they can be held
S: accountable if they play a swear on a breakfast show for example even if it's
S: in Korean plus a lot of people listening associations simply don't get it and
S: this is the biggest problem that I see in the UK the main demographic for
S: listening to kpop and BTS and other bands tends to be younger and then the
S: question that I raised there is are these young people even
S: listening to radio why'd you want BTS and kpop played on the radio if it's
S: only only gonna go out to an older audience and possibly most likely in the
S: UK and receive a negative response N: most school kids would know who BTS are
S: yes N: even though it's really popular with young people if they're not listening to
N: the radio there's no reason for it to be played on the radio does this make sense
N: however this takes me on to my next point which is the radio one remit if
N: you do a quick Google you can find out the BBC Trust website which lists the
N: remit for radio one S: and that's what the public broadcaster decides each of these
S: stations outlets is gonna focus on and what they need to bring to the forefront
S: for their audience N: the remit for BBC Radio 1 literally reads blah blah blah blah blah
N: is to entertain and engage a broad range of young listeners with a distinctive
N: mix of contemporary music and speech its targets [weird noise] target audience is 15 to 29
N: I won't read all of it but there's just one condition that I am gonna read it
N: says radio one should broadcast at least 60 hours of specialist music each week
N: each week S: that's like three days worth N: so specialist music in this case is
N: music which appeals to specific groups of listeners focusing on a specific
N: genre of music or on cutting edge music from a range of genres so that is why
N: all the stations in the world radio one probably will be the one that plays the
most kpop in the UK S: interestingly I think the general understanding in Western
S: media until recently has been that kpop is a fad and it's not worth taking
S: seriously unless there's several emerging artists such as BTS that are
S: like gate gate... what's the word? N: gatekeepers S: gatekeepers to the industry coming up
S: and doing these amazing world tour saying all this merch having record
S: numbers of listens they don't take it super seriously
S: an industry however I do think that is shifting now that young people
aren't so euro-centric N: one thing quickly going to touch on sometimes it's quite
N: difficult and we experience this to play Korean pop songs because some of them
N: are not available to play in the UK I don't know how it works
N: I don't how it works specifically but I think they need to be like this is
N: available for radio play in your country S: I think it's a catalogue provided by the label
S: the labels and the management will not prioritize the UK market just because
S: maybe it's one they're not pursuing or it's just not one they're necessarily
interested in at the moment N: the music industry in the UK is very important
N: however the audience is just not as big as like the US so you completely
N: understand why a Korean group would go to the u.s. first because they can make
more money for their company that way S: we tend to bring this up a lot but it has
S: it's point and it's not necessarily the person that said it it's just kind of an
S: indication of what the general understanding of it is BTS were played
S: on one of the biggest commercial radio station networks in the UK and the DJ
S: afterwards probably after seeing a very mixed reaction from his audience on
S: twitter either positive from the Army and then probably an overwhelming WTF
S: from anyone over the age of 25 he then went to say that oh this "noise"
S: post... door's locked!
N: so the breakfast show played that song and the young audience
N: loved it but on social media you obviously had a reaction that was not super
N: positive probably because as we've discussed on the way into work you
N: want to listen to something familiar by asking someone to tune in and use their brain
N: to listen to something new that isn't in a language they're familiar with it's
N: quite a commitment I feel S: I have never seen a biggest example of how
S: polar opposite things are these days with generations and demographics
S: because online you've got a lot of young people discovering this stuff that don't
S: that probably never tune in to telly and then you've got an older generation that
S: could do the complete opposite that will never switch on to anything other than
S: what's on Channel one two three four five
N: so in essence there's only really a few reasons I feel that kpop isn't as well
N: played on radio S: culture clash the biggest one we just don't really in the
S: UK come across Korean culture N: as soon as you're outside of the m25 which is a big
N: road that surrounds London that's not as hot that's not a thing you'll see you
N: just won't see that regularly S: is New Malden inside the m25 or outside N: inside the second point
N: is that sometimes it's difficult for the radio to even find the Korean songs in
N: the first place because of maybe the company or agency not prioritizing the
N: UK market or a European market S: it's worthwhile you know asking
S: these labels is this Music - well not actually asking them - is the music even
S: available to be played in the UK before you start tweeting DJs saying 'play this
S: play this' it's not as easy as just pulling a stream of a Spotify and putting it on
S: on the radio it needs to be different file types and stuff I don't really
S: know how it works N: the last point is... I feel like the Internet-going audience
N: that is consuming Kpop as a whole skews younger obviously I'm 26 so I'm not like
N: a teenager listen to Kpop massive generalisation but it's kind of true the
N: audience skews younger however we all know the traditional media AKA radio
N: has an older audience so this is like this this disparity between people that
N: want to listen to on the radio and people that are listening to radio S:let
S: us know in the comments what your opinions are on the UK music scene and
S: the lack of Korean [stumbles over words] kpop representation thank you for watching
S: this video today this is more of a chatty one talking about the current
S: situation in UK and radio and kpop we hope you enjoyed N: tonight night we are going
N: to the day6 concert and we will be vlogging I don't know how much more vlog
N: I did asked on Twitter which I'll pop up here what you've wanted us to film there
N: because we know it's a bit disrespectful to film the entire performance but
N: people want to hear the fan chants apparently so that's what we'll try
S: if we can it's so noisy the last time I went to Zico it's so loud you can hear
S: the fan chant N: if this topic was interesting to you we've made a video
N: talking about why we think BTS wasn't nominated for a Brit Award which I
actually found quite interesting if you like S: you're saying that because you made the video
N: yeah S: if you like this make sure you press subscribe and also press the bell
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YouTube channel N: mm-hmm and also give this video a like because that is just
sharing positivity oh yeah see you on Tuesday for our Day6 vlog remember an
apple a day is really good a soluble fiber