This is JP Morgan and Adelaide Lawren. We're here to talk about six
different ways you can establish credibility on your website.
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- Sixty percent of the sales process is done on your website.
So you need to establish credibility to move your clients through
sales funnel. What this means is that people who haven't worked
with you before they're going to go website. They need to know if you're
legit if people trust you, if there's a social proof that other people have
used and your gut, and so they can want to use your services.
- So we're kind of, getting pass the point. I mean, as I understand this
process we're getting past the point of putting pictures, websites
to websites that call people to action.
- Exactly, and so the first way that you can establish credibility is to put up a
testimonial on your website. These usually have the picture of the person, their
name and a short quotation. - Not your mother. The higher their
credibility in the industry or in the market of the people you are trying to
market to the better that testimonial is. So if they're a person is really well
respected in the world, whatever, then they're going to be a much better
testimonial for you. - Yeah that's right so let's say you're
a wedding photographer and after shoot you have the bride just start saying
the most wonderful things about you. So what you wanna do is after you get
home you write an email thanking her and then you write exactly what she
said and ask if you could use it on your website.
- So that a great idea. You write it up for her using her comments.
you write it up so she doesn't have to do. All she has to do is say,
"Yes, you can use it." You're off and going.
- Yes exactly. - Great idea.
- So you can do this with art directors, you can do this with high school seniors
if you're shooting the seniors or the parents can write the review,
and then you can put up their picture and put it on your website after they
give you the okay. - Very good. That okay is very important.
So, that they truly have given you permission. These are things they're
comfortable with you saying that they've said. So what's number two?
- All right so number two is something really fun. You can actually embed one
single Tweet into your website. So if someone Tweets at you after a shoot
or says something great about your work so maybe a blog says something really
good about you or a celebrity you can embed that single Tweet into your website.
- What do you mean embed it in your website?
- So each Tweet has an embed code and you can embed that Tweet into your website.
So you can see that one Tweet from ... When J-Lo said something really great
about you. If you do wanna embed Tweets I would recommend embedding
one to three Tweets. I think that's a good number so people can see different Tweets
or you could even have those rotate if you have a testimonial and you can have
a Tweet under that and then another testimonial.
- So are this Tweets coming from your Tweet feed? What makes this so
different than just the testimonial? - So what it is on Tweeter is that you're
gonna have their picture and you're gonna have their Twitter handle and then you'll
what they said and so you don't to go after them to get the testimonial,
they've already Twitted something at you. So you can post that Tweet ...
- Oh, I see. - ... at you. The third one that you can
do is you can put up your social media following and people can see how
see how many people follow you on instagram, on YouTube, or Facebook
wherever you have your following and that number is a really good social proof they
can see 10,000 people think this guy is good. I bet he's good.
- It helps to give you legitimacy and helps people feel confident you really
know what you are doing because people are following you. Kind of makes you look
following you makes you look like an expert is what it does,
moves you to that category. - If you are not an expert don't sweat it
another great thing you can do is put logos of the companies that
you've worked with. so let's say you've done something for Frito-Lay. You've
done something for Sony. - You have the pedigree and that's what
you wanna show the images that you have done for clients that really give
you legitimacy. I've used that word twice now. Legitimacy. We're talking
about legitimacy today. - And what's so great about having your
logo in there is that people recognize these logos right away. And when
they're a big companies then it carries a lot of weight with it.
- Number five. You can put logos of magazines or pop your blogs up as well.
Remember of these five things we've talked about is not you're going to do all five
of them. You are going to pick one or two or maybe three of these that will help
represent you and to help give your page a lot of legitimacy because
we are using that word a lot today. - Yes, and we actually have six ways
like we announced at the beginning. - That's right and there's one more.
And this is most important. - So number six is like a customer
testimonial but instead you're having a testimonial quotation taken from
a newspaper or a magazine or a popular blog and you can have those on your
website and that also helps you have a lot of legitimacy.
- Because legitimacy is what's all important here today but you know what?
you may say to yourself, "I don't have any articles about me. I don't have any
magazines that are written about me" then write a press release every time you do
something that's worthy and send it in to your local paper. Send it in to other
blogs. You can write those press releases and send them in and they will
get printed 9 times out of 10. You do the work you send it in
And you can take that quote put it back on your web page because
it's not that you didn't do this amazing thing it's just you're the
one who wrote the article about it to make sure it got in the newspaper
and then you can quote it back on your webpage.
- Exactly, and so these six things are great ways to show your credibility. I
would choose one to two of this things depending on the industry that you're in.
If you're doing commercial things you wanna show more logos and great things
about your work especially if you're working in fashion that's always good. If
you're doing portraits you wanna have testimonials of people are really
important. So if somebody is comparing wedding websites and they're looking at it
and they see that you have great testimonials people like working with you
So not only do they like your images and the other person images but now they see
this person has a great personality and, "I'll be happy working with them."
And so they'll want to choose you. - So these are six things that will
give you legitimacy you need to be legitimacy. You need to be legitimate
so people think that you are a legitimate photographer in a legitimate market doing
legitimate work - And if you wanna be even be more
legitimate try our business coaching class where we teach you how to be legit.
- In a legit sort of way because legitimacy is what it's all about.
- ♪ Too legit ♪ ♪ Too legit to quit ♪
- So just to wrap this up take a look at your website. Apply some of these
principles. Go there and choose two or three like Adelaide said and make some
changes on your website to give you a little more credibility. I won't use that
word legitimacy anymore. - Thanks goodness.
- We're done.
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